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Booking HoldingsFRA:PCE +0.56%93 Cyclically Adjusted PS Ratio is 9.78 as of Jul. 18, 2026, which is 10% below its 10-year median of 10.82. GuruFocus rates FRA:PCE with a GF Score™ of 93/100 and a GF Value™ of €21.82 (Modestly Undervalued). The stock has 2 warning signs investors should review. Among 669 Travel & Leisure companies, Booking Holdings ranks worse than 93.72% on this metric.
The historical rank and industry rank for Booking Holdings's Cyclically Adjusted PS Ratio or its related term are showing as below:
FRA:PCE'
s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 5.97 Med: 10.82 Max: 16.94
Current: 9.58
During the past years, Booking Holdings's highest Cyclically Adjusted PS Ratio was 16.94. The lowest was 5.97. And the median was 10.82.
FRA:PCE's Cyclically Adjusted PS Ratio is ranked worse than 93.72% of 669
companies
in the Travel & Leisure industry
Industry Median: 1.3
vs FRA:PCE: 9.58
The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.
Booking Holdings's adjusted revenue per share data for the three months ended in Mar. 2026 was €0.709. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is €1.84 for the trailing ten years ended in Mar. 2026.
Shiller PE for Stocks: The True Measure of Stock Valuation
Booking Holdings (FRA:PCE) Cyclically Adjusted PS Ratio Explanation
Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.
If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.
Booking Holdings Cyclically Adjusted PS Ratio Related Terms
Booking Holdings Cyclically Adjusted PS Ratio Historical Data
* Premium members only.
The historical data trend for Booking Holdings's Cyclically Adjusted PS Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Booking Holdings Cyclically Adjusted PS Ratio Chart
FRA:PCE vs ABNB, RCL, VIK: Cyclically Adjusted PS Ratio Comparison
For the Travel Services subindustry, Booking Holdings's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Booking Holdings Cyclically Adjusted PS Ratio vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Booking Holdings's Cyclically Adjusted PS Ratio distribution charts can be found below:
* The bar in red indicates where Booking Holdings's Cyclically Adjusted PS Ratio falls into.
Booking Holdings Cyclically Adjusted PS Ratio Calculation
Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.
The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.
Booking Holdings's Cyclically Adjusted PS Ratio for today is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.
What does a Cyclically Adjusted PS Ratio of 9.78 mean?
Booking Holdings (FRA:PCE) has a Cyclically Adjusted PS Ratio of 9.78 as of Jul. 18, 2026. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Booking Holdings and its competitors. This is 10% below median its historical median of 10.82. Over the past decade, Booking Holdings' Cyclically Adjusted PS Ratio has ranged from 5.97 to 16.94. According to the industry distribution chart, Booking Holdings ranks #627 out of 669 companies in the Travel & Leisure industry, placing it in the top 93.7%.
Is Booking Holdings' Cyclically Adjusted PS Ratio too high?
Booking Holdings' current Cyclically Adjusted PS Ratio of 9.78 is 10% below median its 10-year median of 10.82. Over the past 10 years, this metric has ranged from a low of 5.97 to a high of 16.94. The Travel & Leisure industry median Cyclically Adjusted PS Ratio is 1.30. Booking Holdings' value of 9.78 is 652.3% above this industry median. Based on the distribution chart, Booking Holdings ranks #627 out of 669 companies in the Travel & Leisure industry, which is in the bottom quartile relative to peers. Overall, Booking Holdings has a GF Score™ of 93/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Booking Holdings' Cyclically Adjusted PS Ratio compare to ABNB and RCL?
According to the Travel & Leisure industry distribution chart, Booking Holdings ranks #627 out of 669 companies for Cyclically Adjusted PS Ratio. This places Booking Holdings in the lower half of its industry. The industry median Cyclically Adjusted PS Ratio is 1.30. Booking Holdings' value of 9.78 is 652.3% above this benchmark. Historically, Booking Holdings' own Cyclically Adjusted PS Ratio has ranged from 5.97 to 16.94 over the past decade. While the company's 10-year median is 10.82 vs. the industry median of 1.30, Booking Holdings has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PS Ratio for a Travel & Leisure company?
The median Cyclically Adjusted PS Ratio among Travel & Leisure companies is 1.30, based on 669 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Booking Holdings's current Cyclically Adjusted PS Ratio of 9.78 is 652.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PS Ratio mean?
A high Cyclically Adjusted PS Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Booking Holdings and its competitors. For the Travel & Leisure industry, the median Cyclically Adjusted PS Ratio is 1.30 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Booking Holdings's current Cyclically Adjusted PS Ratio is 9.78, which is 10% below median its own 10-year median of 10.82. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Booking Holdings stock overvalued right now?
Based on GuruFocus' analysis, Booking Holdings (FRA:PCE) is currently considered Modestly Undervalued. The stock's GF Value™ is €21.82, compared to a current price of €18.00 — trading 17.5% below its estimated fair value. The current Cyclically Adjusted PS Ratio is 9.78, which is 10% below median its 10-year median of 10.82 and 652.3% above the Travel & Leisure industry median of 1.30. Booking Holdings' overall GF Score™ is 93/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PS Ratio calculated?
Cyclically Adjusted PS Ratio is calculated from a company's financial statements. For Booking Holdings (FRA:PCE), the current Cyclically Adjusted PS Ratio is 9.78 as of Jul. 18, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Booking Holdings (FRA:PCE) Overvalued in 2026?
Based on GuruFocus' analysis, Booking Holdings stock appears to be undervalued.
The current stock price of €18.00 is trading 17.5% below its estimated GF Value™ of €21.82.
GuruFocus considers Booking Holdings to be Modestly Undervalued.
Key valuation signals for FRA:PCE:
Cyclically Adjusted PS Ratio: 9.78 (10% below median its 10-year median of 10.82)
GF Value™: €21.82 vs. price of €18.00 (17.5% below fair value)
Industry Position: 652.3% above the Travel & Leisure median (#627 of 669)
No single metric tells the full story. See the FRA:PCE stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, and Kayak. Transaction fees for online bookings account for the bulk of revenue and profits.
93GF Score
Get the complete analysis for FRA:PCE
Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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