Booking Holdings (FRA:PCE) Momentum Rank: 8 (As of Sep. 15, 2026) — 60% Above Median

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Director of Data and Quant Analytics at GuruFocus
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Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

FRA:PCE Booking Holdings Inc FRA:PCE
97 GF Score
Price €17.20
GF Value €22.93
Valuation Modestly Undervalued
! 3 Warning Signs
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What is Booking Holdings Momentum Rank?

Booking Holdings FRA:PCE 97 Momentum Rank is 8 as of Sep. 15, 2026, which is 60% above its 10-year median of 5.00. GuruFocus rates FRA:PCE with a GF Score™ of 97/100 and a GF Value™ of €22.93 (Modestly Undervalued). The stock has 3 warning signs investors should review.

Booking Holdings has the Momentum Rank of 8.

Momentum Rank measures the strength and persistence of a stock's price movement over time, rated on a scale of 1 to 10.

For Momentum Rank, we considered the residual momentum concept that was widely studied by Blitz and his colleagues as well as by Nobel Prize laureates Fama and French. However, we did not find any significant differences in the performances of stocks with different ranks of residual momentum. Therefore, we use traditional momentum instead.

Momentum Rank is determined using the standardized momentum ratio and other momentum indicators. The standardized momentum ratio is the average of the performances from 12 months ago to 1 month ago and 6 months ago to 1 month ago, divided by the beta of the stock over the past 12 months. To calculate the momentum ratio today, we would use the average of the two performance numbers.

For momentum, we found that stock price performance does not have a monotonic correlation with the momentum ratio. The stocks with the highest momentum ratios perform worse than those at about the 70th percentile. Therefore, for the momentum rank, we ranked the stocks at about the 70th percentile of the momentum ratio as the highest at 10.

A higher score reflects strong price momentum and indicates greater potential for superior performance. Conversely, a lower score indicates that momentum is either too high or too low, and stocks tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Booking Holdings Momentum Rank Related Terms

FRA:PCE vs ABNB, RCL, EXPE: Momentum Rank Comparison

For the Travel Services subindustry, Booking Holdings's Momentum Rank, along with its competitors' market caps and Momentum Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Booking Holdings Momentum Rank vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Booking Holdings's Momentum Rank distribution charts can be found below:

* The bar in red indicates where Booking Holdings's Momentum Rank falls into.


FRA:PCE
97GF Score
Booking Holdings Inc FRA:PCE
Momentum Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Momentum Rank →
What does a Momentum Rank of 8 mean?
Booking Holdings (FRA:PCE) has a Momentum Rank of 8 as of Sep. 15, 2026. Momentum Rank is determined using the standardized momentum ratio, measuring the speed and velocity of price changes in a stock. View historical data on Booking Holdings and its competitors. This is 60% above median its historical median of 5.00. Over the past decade, Booking Holdings' Momentum Rank has ranged from 4.00 to 10.00.
Is Booking Holdings' Momentum Rank too high?
Booking Holdings' current Momentum Rank of 8 is 60% above median its 10-year median of 5.00. Over the past 10 years, this metric has ranged from a low of 4.00 to a high of 10.00. Overall, Booking Holdings has a GF Score™ of 97/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Booking Holdings' Momentum Rank compare to ABNB and RCL?
Booking Holdings' Momentum Rank of 8 can be compared against companies in the Travel & Leisure industry. Historically, Booking Holdings' own Momentum Rank has ranged from 4.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Momentum Rank for a Travel & Leisure company?
A good Momentum Rank depends on the Travel & Leisure industry context. However, Momentum Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Momentum Rank mean?
A high Momentum Rank can signal that a stock is expensive relative to its fundamentals. Momentum Rank is determined using the standardized momentum ratio, measuring the speed and velocity of price changes in a stock. View historical data on Booking Holdings and its competitors. Booking Holdings's current Momentum Rank is 8, which is 60% above median its own 10-year median of 5.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Booking Holdings stock overvalued right now?
Based on GuruFocus' analysis, Booking Holdings (FRA:PCE) is currently considered Modestly Undervalued. The stock's GF Value™ is €22.93, compared to a current price of €17.20 — trading 25% below its estimated fair value. The current Momentum Rank is 8, which is 60% above median its 10-year median of 5.00. Booking Holdings' overall GF Score™ is 97/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Momentum Rank calculated?
Momentum Rank is calculated from a company's financial statements. For Booking Holdings (FRA:PCE), the current Momentum Rank is 8 as of Sep. 15, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Booking Holdings (FRA:PCE) Overvalued in 2026?

Based on GuruFocus' analysis, Booking Holdings stock appears to be undervalued. The current stock price of €17.20 is trading 25% below its estimated GF Value™ of €22.93. GuruFocus considers Booking Holdings to be Modestly Undervalued.

Key valuation signals for FRA:PCE:

  • Momentum Rank: 8 (60% above median its 10-year median of 5.00)
  • GF Value™: €22.93 vs. price of €17.20 (25% below fair value)
  • GF Score™: 97/100 with 3 warning signs

No single metric tells the full story. See the FRA:PCE stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Booking Holdings Business Description

Address 800 Connecticut Avenue, Norwalk, CT, USA, 06854
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, and Kayak. Transaction fees for online bookings account for the bulk of revenue and profits.
97GF Score

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Momentum Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€17.20
Price
€22.93
GF Value