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Booking HoldingsFRA:PCE -3.51%97 Shiller PE Ratio is 39.05 as of Sep. 22, 2026, which is 17% below its 10-year median of 46.78. GuruFocus rates FRA:PCE with a GF Score™ of 97/100 and a GF Value™ of €22.93 (Modestly Undervalued). The stock has 3 warning signs investors should review. Among 399 Travel & Leisure companies, Booking Holdings ranks worse than 72.93% on this metric.
As of today (2026-09-22), Booking Holdings's current share price is €16.40. Booking Holdings's E10 for the quarter that ended in Jun. 2026 was €0.42. Booking Holdings's Shiller PE Ratio for today is 39.05.
The historical rank and industry rank for Booking Holdings's Shiller PE Ratio or its related term are showing as below:
FRA:PCE'
s Shiller PE Ratio Range Over the Past 10 Years
Min: 23.43 Med: 46.78 Max: 71.33
Current: 41.14
During the past years, Booking Holdings's highest Shiller PE Ratio was 71.33. The lowest was 23.43. And the median was 46.78.
FRA:PCE's Shiller PE Ratio is ranked worse than 72.93% of 399
companies
in the Travel & Leisure industry
Industry Median: 22.72
vs FRA:PCE: 41.14
E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.
Booking Holdings's adjusted earnings per share data for the three months ended in Jun. 2026 was €0.258. Add all the adjusted EPS for the past 10 years together and divide 10 will get our E10, which is €0.42 for the trailing ten years ended in Jun. 2026.
Shiller PE for Stocks: The True Measure of Stock Valuation
Booking Holdings (FRA:PCE) Shiller PE Ratio Explanation
Compared with the regular PE Ratio, which works poorly for cyclical businesses, the Shiller PE Ratio smoothed out the fluctuations of profit margins during business cycles. Therefore it is more accurate in reflecting the valuation of the company.
If a company has consistent business performance, the Shiller PE Ratio should give similar results to regular PE Ratio.
Compared with the PS Ratio, the Shiller PE Ratio makes the comparison between different industries more meaningful.
Be Aware
Shiller PE Ratio assumes that over the long term, businesses and profitability revert to their means. If a company's business model does not work in the future compared with the past, Shiller PE Ratio and PS Ratio will give false valuations.
Booking Holdings Shiller PE Ratio Related Terms
Booking Holdings Shiller PE Ratio Historical Data
* Premium members only.
The historical data trend for Booking Holdings's Shiller PE Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FRA:PCE vs ABNB, RCL, EXPE: Shiller PE Ratio Comparison
For the Travel Services subindustry, Booking Holdings's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Booking Holdings Shiller PE Ratio vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Booking Holdings's Shiller PE Ratio distribution charts can be found below:
* The bar in red indicates where Booking Holdings's Shiller PE Ratio falls into.
For Shiller PE Ratio, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller PE Ratio is also called PE10.
The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Booking Holdings's E10 for the quarter that ended in Jun. 2026 is calculated as:
For example, Booking Holdings's adjusted earnings per share data for the three months ended in Jun. 2026 was:
Add all the adjusted EPS together and divide 10 will get our E10.
Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.
Booking Holdings (FRA:PCE) has a Shiller PE Ratio of 39.05 as of Sep. 22, 2026. Shiller price-earnings ratio is the ratio of share price to a company's inflation-adjusted earnings over a 10-year period. View historical data on Booking Holdings and its competitors. This is 17% below median its historical median of 46.78. Over the past decade, Booking Holdings' Shiller PE Ratio has ranged from 23.43 to 71.33. According to the industry distribution chart, Booking Holdings ranks #291 out of 399 companies in the Travel & Leisure industry, placing it in the top 72.9%.
Is Booking Holdings' Shiller PE Ratio too high?
Booking Holdings' current Shiller PE Ratio of 39.05 is 17% below median its 10-year median of 46.78. Over the past 10 years, this metric has ranged from a low of 23.43 to a high of 71.33. The Travel & Leisure industry median Shiller PE Ratio is 22.72. Booking Holdings' value of 39.05 is 71.9% above this industry median. Based on the distribution chart, Booking Holdings ranks #291 out of 399 companies in the Travel & Leisure industry, which is below the industry midpoint. Overall, Booking Holdings has a GF Score™ of 97/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Booking Holdings' Shiller PE Ratio compare to ABNB and RCL?
According to the Travel & Leisure industry distribution chart, Booking Holdings ranks #291 out of 399 companies for Shiller PE Ratio. This places Booking Holdings in the lower half of its industry. The industry median Shiller PE Ratio is 22.72. Booking Holdings' value of 39.05 is 71.9% above this benchmark. Historically, Booking Holdings' own Shiller PE Ratio has ranged from 23.43 to 71.33 over the past decade. While the company's 10-year median is 46.78 vs. the industry median of 22.72, Booking Holdings has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Shiller PE Ratio for a Travel & Leisure company?
The median Shiller PE Ratio among Travel & Leisure companies is 22.72, based on 399 companies in the industry. Companies in the top quartile (top 25%) have a Shiller PE Ratio significantly above this median, while those in the bottom quartile fall well below. However, Shiller PE Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Booking Holdings's current Shiller PE Ratio of 39.05 is 71.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Shiller PE Ratio mean?
A high Shiller PE Ratio can signal that a stock is expensive relative to its fundamentals. Shiller price-earnings ratio is the ratio of share price to a company's inflation-adjusted earnings over a 10-year period. View historical data on Booking Holdings and its competitors. For the Travel & Leisure industry, the median Shiller PE Ratio is 22.72 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Booking Holdings's current Shiller PE Ratio is 39.05, which is 17% below median its own 10-year median of 46.78. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Booking Holdings stock overvalued right now?
Based on GuruFocus' analysis, Booking Holdings (FRA:PCE) is currently considered Modestly Undervalued. The stock's GF Value™ is €22.93, compared to a current price of €16.40 — trading 28.5% below its estimated fair value. The current Shiller PE Ratio is 39.05, which is 17% below median its 10-year median of 46.78 and 71.9% above the Travel & Leisure industry median of 22.72. Booking Holdings' overall GF Score™ is 97/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Shiller PE Ratio calculated?
Shiller PE Ratio is calculated from a company's financial statements. For Booking Holdings (FRA:PCE), the current Shiller PE Ratio is 39.05 as of Sep. 22, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Booking Holdings (FRA:PCE) Overvalued in 2026?
Based on GuruFocus' analysis, Booking Holdings stock appears to be undervalued.
The current stock price of €16.40 is trading 28.5% below its estimated GF Value™ of €22.93.
GuruFocus considers Booking Holdings to be Modestly Undervalued.
Key valuation signals for FRA:PCE:
Shiller PE Ratio: 39.05 (17% below median its 10-year median of 46.78)
GF Value™: €22.93 vs. price of €16.40 (28.5% below fair value)
Industry Position: 71.9% above the Travel & Leisure median (#291 of 399)
No single metric tells the full story. See the FRA:PCE stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, and Kayak. Transaction fees for online bookings account for the bulk of revenue and profits.
97GF Score
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