Booking Holdings (FRA:PCE) Forward PE Ratio: 16.70 (As of Jul. 17, 2026)

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Director of Data and Quant Analytics at GuruFocus
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Charlie Tian
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Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

FRA:PCE Booking Holdings Inc FRA:PCE
93 GF Score
Price €18.00
GF Value €21.82
Valuation Modestly Undervalued
! 2 Warning Signs
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What is Booking Holdings Forward PE Ratio?

Booking Holdings FRA:PCE +3.47% 93 Forward PE Ratio is 16.70 as of Jul. 17, 2026. GuruFocus rates FRA:PCE with a GF Score™ of 93/100 and a GF Value™ of €21.82 (Modestly Undervalued). The stock has 2 warning signs investors should review. Among 348 Travel & Leisure companies, Booking Holdings ranks worse than 59.77% on this metric.

Booking Holdings's Forward PE Ratio for today is 16.70.

Booking Holdings's PE Ratio without NRI for today is 21.06.

Booking Holdings's PE Ratio (TTM) for today is 24.29.


Booking Holdings  (FRA:PCE) Forward PE Ratio Explanation

The Forward PE Ratio of a company is often used to compare current earnings to estimated future earnings, as well as gaining a clearer picture of what earnings will look like without charges and other accounting adjustments. If earnings are expected to grow in the future, the Forward PE Ratio will be lower than the current PE Ratio. This measure is also used to compare one company to another with a forward-looking focus.

Trailing PE Ratio relies on what is already done. It uses the current share price and divides by the total EPS (Basic) over the past 12 months. PE Ratio can be affected by Non Operating Income such as the sale of part of businesses. This may increase for the current year or quarter dramatically. But it cannot be repeated over and over. Therefore PE Ratio without NRI is a more accurate indication of valuation than PE Ratio .


Booking Holdings Forward PE Ratio Related Terms


Booking Holdings Forward PE Ratio Historical Data

* Premium members only.

The historical data trend for Booking Holdings's Forward PE Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Booking Holdings Forward PE Ratio Chart

Booking Holdings Annual Data
Trend 2025-12
Forward PE Ratio
19.19

Booking Holdings Quarterly Data
2025-03 2025-06 2025-09 2025-12 2026-03
Forward PE Ratio 20.49 24.70 20.79 19.19 15.48

FRA:PCE vs ABNB, RCL, VIK: Forward PE Ratio Comparison

For the Travel Services subindustry, Booking Holdings's Forward PE Ratio, along with its competitors' market caps and Forward PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Booking Holdings Forward PE Ratio vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Booking Holdings's Forward PE Ratio distribution charts can be found below:

* The bar in red indicates where Booking Holdings's Forward PE Ratio falls into.


FRA:PCE
93GF Score
Booking Holdings Inc FRA:PCE
Forward PE Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Booking Holdings Forward PE Ratio Calculation

It's a measure of the price-to-earnings ratio (PE Ratio) using forecasted earnings for the calculation. While the earnings used are just an estimate and are not as reliable as current earnings data, there is still benefit in estimated P/E analysis. The forecasted earnings used in the formula can either be for the next 12 months or for the next full-year fiscal period.

Frequently Asked Questions Learn more about Forward PE Ratio →
What does a Forward PE Ratio of 16.70 mean?
Booking Holdings (FRA:PCE) has a Forward PE Ratio of 16.70 as of Jul. 17, 2026. Forward P/E ratio is the share price dividend by the expected per-share earnings in the next 12 months. View historical data on Booking Holdings and its competitors. According to the industry distribution chart, Booking Holdings ranks #208 out of 348 companies in the Travel & Leisure industry, placing it in the top 59.8%.
Is Booking Holdings' Forward PE Ratio too high?
Booking Holdings' current Forward PE Ratio is 16.70. The Travel & Leisure industry median Forward PE Ratio is 15.04. Booking Holdings' value of 16.70 is 11% above this industry median. Based on the distribution chart, Booking Holdings ranks #208 out of 348 companies in the Travel & Leisure industry, which is below the industry midpoint. Overall, Booking Holdings has a GF Score™ of 93/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Booking Holdings' Forward PE Ratio compare to ABNB and RCL?
According to the Travel & Leisure industry distribution chart, Booking Holdings ranks #208 out of 348 companies for Forward PE Ratio. This places Booking Holdings in the lower half of its industry. The industry median Forward PE Ratio is 15.04. Booking Holdings' value of 16.70 is 11% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Forward PE Ratio for a Travel & Leisure company?
The median Forward PE Ratio among Travel & Leisure companies is 15.04, based on 348 companies in the industry. Companies in the top quartile (top 25%) have a Forward PE Ratio significantly above this median, while those in the bottom quartile fall well below. However, Forward PE Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Booking Holdings's current Forward PE Ratio of 16.70 is 11% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Forward PE Ratio mean?
A high Forward PE Ratio can signal that a stock is expensive relative to its fundamentals. Forward P/E ratio is the share price dividend by the expected per-share earnings in the next 12 months. View historical data on Booking Holdings and its competitors. For the Travel & Leisure industry, the median Forward PE Ratio is 15.04 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Booking Holdings's current Forward PE Ratio is 16.70. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Booking Holdings stock overvalued right now?
Based on GuruFocus' analysis, Booking Holdings (FRA:PCE) is currently considered Modestly Undervalued. The stock's GF Value™ is €21.82, compared to a current price of €18.00 — trading 17.5% below its estimated fair value. The current Forward PE Ratio is 16.70 and 11% above the Travel & Leisure industry median of 15.04. Booking Holdings' overall GF Score™ is 93/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Forward PE Ratio calculated?
Forward PE Ratio is calculated from a company's financial statements. For Booking Holdings (FRA:PCE), the current Forward PE Ratio is 16.70 as of Jul. 17, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Booking Holdings (FRA:PCE) Overvalued in 2026?

Based on GuruFocus' analysis, Booking Holdings stock appears to be undervalued. The current stock price of €18.00 is trading 17.5% below its estimated GF Value™ of €21.82. GuruFocus considers Booking Holdings to be Modestly Undervalued.

Key valuation signals for FRA:PCE:

  • Forward PE Ratio: 16.70
  • GF Value™: €21.82 vs. price of €18.00 (17.5% below fair value)
  • GF Score™: 93/100 with 2 warning signs
  • Industry Position: 11% above the Travel & Leisure median (#208 of 348)

No single metric tells the full story. See the FRA:PCE stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Booking Holdings Business Description

Address 800 Connecticut Avenue, Norwalk, CT, USA, 06854
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, and Kayak. Transaction fees for online bookings account for the bulk of revenue and profits.
93GF Score

Get the complete analysis for FRA:PCE

Forward PE Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€18.00
Price
€21.82
GF Value