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BKNG (Booking Holdings) Cyclically Adjusted PB Ratio : 41.22 (As of Jun. 28, 2025)


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What is Booking Holdings Cyclically Adjusted PB Ratio?

As of today (2025-06-28), Booking Holdings's current share price is $5693.13. Booking Holdings's Cyclically Adjusted Book per Share for the quarter that ended in Mar. 2025 was $138.11. Booking Holdings's Cyclically Adjusted PB Ratio for today is 41.22.

The historical rank and industry rank for Booking Holdings's Cyclically Adjusted PB Ratio or its related term are showing as below:

BKNG' s Cyclically Adjusted PB Ratio Range Over the Past 10 Years
Min: 8.11   Med: 16.02   Max: 41.22
Current: 41.22

During the past years, Booking Holdings's highest Cyclically Adjusted PB Ratio was 41.22. The lowest was 8.11. And the median was 16.02.

BKNG's Cyclically Adjusted PB Ratio is ranked worse than
98.74% of 636 companies
in the Travel & Leisure industry
Industry Median: 1.34 vs BKNG: 41.22

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.

Booking Holdings's adjusted book value per share data for the three months ended in Mar. 2025 was $-186.917. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is $138.11 for the trailing ten years ended in Mar. 2025.

Shiller PE for Stocks: The True Measure of Stock Valuation


Booking Holdings Cyclically Adjusted PB Ratio Historical Data

The historical data trend for Booking Holdings's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Booking Holdings Cyclically Adjusted PB Ratio Chart

Booking Holdings Annual Data
Trend Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 14.45 13.88 10.90 20.38 33.92

Booking Holdings Quarterly Data
Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 21.38 24.36 27.19 33.92 33.36

Competitive Comparison of Booking Holdings's Cyclically Adjusted PB Ratio

For the Travel Services subindustry, Booking Holdings's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Booking Holdings's Cyclically Adjusted PB Ratio Distribution in the Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Booking Holdings's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where Booking Holdings's Cyclically Adjusted PB Ratio falls into.


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Booking Holdings Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

Booking Holdings's Cyclically Adjusted PB Ratio for today is calculated as

Cyclically Adjusted PB Ratio=Share Price/ Cyclically Adjusted Book per Share
=5693.13/138.11
=41.22

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Booking Holdings's Cyclically Adjusted Book per Share for the quarter that ended in Mar. 2025 is calculated as:

For example, Booking Holdings's adjusted Book Value per Share data for the three months ended in Mar. 2025 was:

Adj_Book=Book Value per Share/CPI of Mar. 2025 (Change)*Current CPI (Mar. 2025)
=-186.917/134.9266*134.9266
=-186.917

Current CPI (Mar. 2025) = 134.9266.

Booking Holdings Quarterly Data

Book Value per Share CPI Adj_Book
201506 167.367 100.684 224.289
201509 169.927 100.392 228.383
201512 177.285 99.792 239.702
201603 182.368 100.470 244.911
201606 187.451 101.688 248.723
201609 199.321 101.861 264.024
201612 200.225 101.863 265.217
201703 220.283 102.862 288.950
201706 236.556 103.349 308.834
201709 264.325 104.136 342.481
201712 232.382 104.011 301.454
201803 221.517 105.290 283.870
201806 220.213 106.317 279.472
201809 213.434 106.507 270.386
201812 192.518 105.998 245.060
201903 156.498 107.251 196.882
201906 124.097 108.070 154.937
201909 141.404 108.329 176.122
201912 143.250 108.420 178.272
202003 93.697 108.902 116.089
202006 97.658 108.767 121.145
202009 119.964 109.815 147.397
202012 119.458 109.897 146.665
202103 116.051 111.754 140.114
202106 117.000 114.631 137.715
202109 135.036 115.734 157.429
202112 150.441 117.630 172.563
202203 107.300 121.301 119.353
202206 99.681 125.017 107.582
202209 93.888 125.227 101.161
202212 73.475 125.222 79.169
202303 28.862 127.348 30.580
202306 -18.451 128.729 -19.339
202309 -17.762 129.860 -18.455
202312 -79.772 129.419 -83.167
202403 -118.946 131.776 -121.790
202406 -127.126 132.554 -129.402
202409 -110.110 133.029 -111.681
202412 -122.014 133.157 -123.635
202503 -186.917 134.927 -186.917

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.


Booking Holdings  (NAS:BKNG) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


Booking Holdings Cyclically Adjusted PB Ratio Related Terms

Thank you for viewing the detailed overview of Booking Holdings's Cyclically Adjusted PB Ratio provided by GuruFocus.com. Please click on the following links to see related term pages.


Booking Holdings Business Description

Address
800 Connecticut Avenue, Norwalk, CT, USA, 06854
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, Kayak, and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Executives
Glenn D Fogel officer: Hd Worldwide Strat & Planning PRICELINE.COM INCORPORATED, 800 CONNECTICUT AVENUE, NORWALK CT 06854
Paulo Pisano officer: Chief Human Resources Officer 800 CONNECTICUT AVENUE, NORWALK CT 06854
Susana D'emic officer: SVP, CAO & Controller C/O TIME INC., 225 LIBERTY STREET, NEW YORK NY 10281
Radakovich Lynn Vojvodich director C/O BOOKING HOLDINGS INC., 800 CONNECTICUT AVENUE, NORWALK CT 06854
David I Goulden officer: Chief Financial Officer 176 SOUTH STREET, HOPKINTON MA 01748
Nicholas Read director C/O BOOKING HOLDINGS INC., 800 CONNECTICUT AVENUE, NORWALK CT 06854
Larry Quinlan director 2225 LAWSON LANE, SANTA CLARA CA 95054
Mylod Robert J Jr officer: Vice Chairman
Sumit Singh director C/O CHEWY, INC., 7700 WEST SUNRISE BLVD, PLANTATION FL 33322
Peter J Millones officer: Executive VP, General Counsel
Jeffery H Boyd director C/O ASPEN GROVE CAPITAL, LLC, PO BOX 9389, AVON CO 81620
Dijk Bob Van director C/O BOOKING HOLDINGS INC., 800 CONNECTICUT AVENUE, NORWALK CT 06854
Gillian Tans officer: President & COO, Booking.com C/O THE PRICELINE GROUP INC., 800 CONNECTICUT AVENUE, NORWALK CT 06854
Vanessa Ames Wittman director C/O MARSH & MCLENNAN COMPANIES, INC., 1166 AVENUE OF THE AMERICAS, NEW YORK NY 10036
Wei Hopeman director C/O BOOKING HOLDINGS INC., 800 CONNECTICUT AVENUE, NORWALK CT 06854