RokuROKU +1.72%79 Days Payable is 18.79 as of Mar. 2026, which is 59% below its 10-year median of 46.31. GuruFocus rates ROKU with a GF Score™ of 79/100 and a GF Value™ of $101.55 (Significantly Overvalued). The stock has 6 warning signs investors should review. Among 916 Media - Diversified companies, Roku ranks worse than 87.77% on this metric.
Roku's average Accounts Payable for the
three
months ended in Mar. 2026 was $141 Mil. Roku's Cost of Goods Sold for the
three
months ended in Mar. 2026 was $684 Mil.
Hence, Roku's Days Payable for the
three
months ended in Mar. 2026 was 18.79.
The historical rank and industry rank for Roku's Days Payable or its related term are showing as below:
ROKU'
s Days Payable Range Over the Past 10 Years
Min: 21.12 Med: 46.31 Max: 52.15
Current: 21.12
During the past 11 years, Roku's highest Days Payable was 52.15. The lowest was 21.12. And the median was 46.31.
ROKU's Days Payable is ranked worse than 87.77% of 916
companies
in the Media - Diversified industry
Industry Median: 83.87
vs ROKU: 21.12
Roku's Days Payable
declined
from Mar. 2025 (37.14) to Mar. 2026 (18.79).
It may suggest that Rokuaccelerated paying its suppliers.
Roku Days Payable Related Terms
Roku Days Payable Historical Data
* Premium members only.
The historical data trend for Roku's Days Payable can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Entertainment subindustry, Roku's Days Payable, along with its competitors' market caps and Days Payable data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Roku Days Payable vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Roku's Days Payable distribution charts can be found below:
* The bar in red indicates where Roku's Days Payable falls into.
Days Payable indicates the number of days that the account payable relative to cost of goods sold the company has. An increase of Days Payable may suggest that the company delays paying its suppliers.
Roku's Days Payable for the fiscal year that ended in Dec. 2025 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Roku (ROKU) has a Days Payable of 18.79 as of Mar. 2026. Days payable represents the average amount of days a company waits to pay its invoices from suppliers. View historical data on Roku and its competitors. This is 59% below median its historical median of 46.31. Over the past decade, Roku's Days Payable has ranged from 21.12 to 52.15. According to the industry distribution chart, Roku ranks #804 out of 916 companies in the Media - Diversified industry, placing it in the top 87.8%.
Is Roku's Days Payable too high?
Roku's current Days Payable of 18.79 is 59% below median its 10-year median of 46.31. Over the past 10 years, this metric has ranged from a low of 21.12 to a high of 52.15. The Media - Diversified industry median Days Payable is 83.87. Roku's value of 18.79 is 77.6% below this industry median. Based on the distribution chart, Roku ranks #804 out of 916 companies in the Media - Diversified industry, which is in the bottom quartile relative to peers. Overall, Roku has a GF Score™ of 79/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Roku's Days Payable compare to FOXA and FWONA?
According to the Media - Diversified industry distribution chart, Roku ranks #804 out of 916 companies for Days Payable. This places Roku in the lower half of its industry. The industry median Days Payable is 83.87. Roku's value of 18.79 is 77.6% below this benchmark. Historically, Roku's own Days Payable has ranged from 21.12 to 52.15 over the past decade. While the company's 10-year median is 46.31 vs. the industry median of 83.87, Roku has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Days Payable for a Media - Diversified company?
The median Days Payable among Media - Diversified companies is 83.87, based on 916 companies in the industry. Companies in the top quartile (top 25%) have a Days Payable significantly above this median, while those in the bottom quartile fall well below. However, Days Payable should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Roku's current Days Payable of 18.79 is 77.6% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Days Payable mean?
A high Days Payable can signal that a stock is expensive relative to its fundamentals. Days payable represents the average amount of days a company waits to pay its invoices from suppliers. View historical data on Roku and its competitors. For the Media - Diversified industry, the median Days Payable is 83.87 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Roku's current Days Payable is 18.79, which is 59% below median its own 10-year median of 46.31. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Roku stock overvalued right now?
Based on GuruFocus' analysis, Roku (ROKU) is currently considered Significantly Overvalued. The stock's GF Value™ is $101.55, compared to a current price of $140.51 — trading 38.4% above its estimated fair value. The current Days Payable is 18.79, which is 59% below median its 10-year median of 46.31 and 77.6% below the Media - Diversified industry median of 83.87. Roku's overall GF Score™ is 79/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Days Payable calculated?
Days Payable is calculated from a company's financial statements. For Roku (ROKU), the current Days Payable is 18.79 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Roku (ROKU) Overvalued in 2026?
Based on GuruFocus' analysis, Roku stock appears to be overvalued.
The current stock price of $140.51 is trading 38.4% above its estimated GF Value™ of $101.55.
GuruFocus considers Roku to be Significantly Overvalued.
Key valuation signals for ROKU:
Days Payable: 18.79 (59% below median its 10-year median of 46.31)
GF Value™: $101.55 vs. price of $140.51 (38.4% above fair value)
Industry Position: 77.6% below the Media - Diversified median (#804 of 916)
No single metric tells the full story. See the ROKU stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Roku enables consumers to stream television programming. Roku facilitated 145 billion streaming hours in 2025 and reached more than half of US broadband households. It is the top streaming operating system in the US, reaching more than half of broadband households, according to the company. Roku's OS is built into streaming devices and televisions that Roku sells, as well as on connected televisions from other manufacturers that license Roku's name and software. Roku also operates The Roku Channel, a free, ad-supported streaming television platform that offers a mix of on-demand and live television programming. Roku generates revenue primarily from device sales, licensing, and advertising, and it also receives fees from subscription streaming platforms that sell subscriptions through Roku.
79GF Score
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Days Payable is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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