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BKNG (Booking Holdings) E10 : $84.83 (As of Mar. 2025)


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What is Booking Holdings E10?

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Booking Holdings's adjusted earnings per share data for the three months ended in Mar. 2025 was $10.070. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is $84.83 for the trailing ten years ended in Mar. 2025.

During the past 12 months, Booking Holdings's average E10 Growth Rate was 16.30% per year. During the past 3 years, the average E10 Growth Rate was 16.00% per year. During the past 5 years, the average E10 Growth Rate was 11.20% per year. During the past 10 years, the average E10 Growth Rate was 16.40% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

During the past 13 years, the highest 3-Year average E10 Growth Rate of Booking Holdings was 116.60% per year. The lowest was 6.80% per year. And the median was 22.40% per year.

As of today (2025-07-22), Booking Holdings's current stock price is $5750.02. Booking Holdings's E10 for the quarter that ended in Mar. 2025 was $84.83. Booking Holdings's Shiller PE Ratio of today is 67.78.

During the past 13 years, the highest Shiller PE Ratio of Booking Holdings was 71.23. The lowest was 23.47. And the median was 48.32.


Booking Holdings E10 Historical Data

The historical data trend for Booking Holdings's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Booking Holdings E10 Chart

Booking Holdings Annual Data
Trend Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 49.74 53.52 61.14 70.27 83.57

Booking Holdings Quarterly Data
Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 72.96 76.39 81.44 83.57 84.83

Competitive Comparison of Booking Holdings's E10

For the Travel Services subindustry, Booking Holdings's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Booking Holdings's Shiller PE Ratio Distribution in the Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Booking Holdings's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Booking Holdings's Shiller PE Ratio falls into.


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Booking Holdings E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Booking Holdings's adjusted earnings per share data for the three months ended in Mar. 2025 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Mar. 2025 (Change)*Current CPI (Mar. 2025)
=10.07/134.9266*134.9266
=10.070

Current CPI (Mar. 2025) = 134.9266.

Booking Holdings Quarterly Data

per share eps CPI Adj_EPS
201506 9.940 100.684 13.321
201509 23.410 100.392 31.463
201512 10.000 99.792 13.521
201603 7.470 100.470 10.032
201606 11.600 101.688 15.392
201609 10.130 101.861 13.418
201612 13.470 101.863 17.842
201703 9.110 102.862 11.950
201706 14.390 103.349 18.787
201709 34.430 104.136 44.610
201712 -11.410 104.011 -14.801
201803 12.340 105.290 15.813
201806 20.130 106.317 25.547
201809 37.020 106.507 46.898
201812 13.860 105.998 17.643
201903 16.850 107.251 21.198
201906 22.440 108.070 28.017
201909 45.540 108.329 56.721
201912 27.750 108.420 34.534
202003 -17.010 108.902 -21.075
202006 2.970 108.767 3.684
202009 19.490 109.815 23.947
202012 -4.020 109.897 -4.936
202103 -1.340 111.754 -1.618
202106 -4.080 114.631 -4.802
202109 18.600 115.734 21.684
202112 14.940 117.630 17.137
202203 -17.100 121.301 -19.021
202206 21.070 125.017 22.740
202209 41.980 125.227 45.232
202212 31.920 125.222 34.394
202303 7.000 127.348 7.417
202306 34.890 128.729 36.570
202309 69.800 129.860 72.524
202312 6.280 129.419 6.547
202403 22.370 131.776 22.905
202406 44.380 132.554 45.174
202409 74.340 133.029 75.400
202412 31.950 133.157 32.375
202503 10.070 134.927 10.070

Add all the adjusted EPS together and divide 10 will get our e10.


Booking Holdings  (NAS:BKNG) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Booking Holdings's Shiller P/E Ratio of today is calculated as

Shiller PE Ratio=Share Price/E10
=5750.02/84.83
=67.78

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 13 years, the highest Shiller P/E Ratio of Booking Holdings was 71.23. The lowest was 23.47. And the median was 48.32.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


Booking Holdings E10 Related Terms

Thank you for viewing the detailed overview of Booking Holdings's E10 provided by GuruFocus.com. Please click on the following links to see related term pages.


Booking Holdings Business Description

Address
800 Connecticut Avenue, Norwalk, CT, USA, 06854
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, Kayak, and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Executives
Glenn D Fogel officer: Hd Worldwide Strat & Planning PRICELINE.COM INCORPORATED, 800 CONNECTICUT AVENUE, NORWALK CT 06854
Paulo Pisano officer: Chief Human Resources Officer 800 CONNECTICUT AVENUE, NORWALK CT 06854
Susana D'emic officer: SVP, CAO & Controller C/O TIME INC., 225 LIBERTY STREET, NEW YORK NY 10281
Radakovich Lynn Vojvodich director C/O BOOKING HOLDINGS INC., 800 CONNECTICUT AVENUE, NORWALK CT 06854
David I Goulden officer: Chief Financial Officer 176 SOUTH STREET, HOPKINTON MA 01748
Nicholas Read director C/O BOOKING HOLDINGS INC., 800 CONNECTICUT AVENUE, NORWALK CT 06854
Larry Quinlan director 2225 LAWSON LANE, SANTA CLARA CA 95054
Mylod Robert J Jr officer: Vice Chairman
Sumit Singh director C/O CHEWY, INC., 7700 WEST SUNRISE BLVD, PLANTATION FL 33322
Peter J Millones officer: Executive VP, General Counsel
Jeffery H Boyd director C/O ASPEN GROVE CAPITAL, LLC, PO BOX 9389, AVON CO 81620
Dijk Bob Van director C/O BOOKING HOLDINGS INC., 800 CONNECTICUT AVENUE, NORWALK CT 06854
Gillian Tans officer: President & COO, Booking.com C/O THE PRICELINE GROUP INC., 800 CONNECTICUT AVENUE, NORWALK CT 06854
Vanessa Ames Wittman director C/O MARSH & MCLENNAN COMPANIES, INC., 1166 AVENUE OF THE AMERICAS, NEW YORK NY 10036
Wei Hopeman director C/O BOOKING HOLDINGS INC., 800 CONNECTICUT AVENUE, NORWALK CT 06854