H & M Hennes & Mauritz AB (CHIX:HMBS) E10: kr7.74 (As of Feb. 2026)


CHIX:HMBS H & M Hennes & Mauritz AB CHIX:HMBS
74 GF Score
Price kr166.08
GF Value kr155.07
Valuation Fairly Valued
! 3 Warning Signs
View Full Analysis

What is H & M Hennes & Mauritz AB E10?

H & M Hennes & Mauritz AB CHIX:HMBS +0.50% 74 E10 is kr7.74 as of Feb. 2026. GuruFocus rates CHIX:HMBS with a GF Score™ of 74/100 and a GF Value™ of kr155.07 (Fairly Valued). The stock has 3 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

H & M Hennes & Mauritz AB's adjusted earnings per share data for the three months ended in Feb. 2026 was kr0.450. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is kr7.74 for the trailing ten years ended in Feb. 2026.

During the past 12 months, H & M Hennes & Mauritz AB's average E10 Growth Rate was -9.90% per year. During the past 3 years, the average E10 Growth Rate was -6.80% per year. During the past 5 years, the average E10 Growth Rate was -3.80% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

During the past 13 years, the highest 3-Year average E10 Growth Rate of H & M Hennes & Mauritz AB was -0.80% per year. The lowest was -6.80% per year. And the median was -3.95% per year.

As of today (2026-06-27), H & M Hennes & Mauritz AB's current stock price is kr166.075. H & M Hennes & Mauritz AB's E10 for the quarter that ended in Feb. 2026 was kr7.74. H & M Hennes & Mauritz AB's Shiller PE Ratio of today is 21.46.

During the past 13 years, the highest Shiller PE Ratio of H & M Hennes & Mauritz AB was 24.33. The lowest was 10.38. And the median was 16.48.


H & M Hennes & Mauritz AB  (CHIX:HMBs) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

H & M Hennes & Mauritz AB's Shiller P/E Ratio of today is calculated as

Shiller PE Ratio=Share Price/E10
=166.075/7.74
=21.46

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 13 years, the highest Shiller P/E Ratio of H & M Hennes & Mauritz AB was 24.33. The lowest was 10.38. And the median was 16.48.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


H & M Hennes & Mauritz AB E10 Related Terms


H & M Hennes & Mauritz AB E10 Historical Data

* Premium members only.

The historical data trend for H & M Hennes & Mauritz AB's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

H & M Hennes & Mauritz AB E10 Chart

H & M Hennes & Mauritz AB Annual Data
Trend Nov16 Nov17 Nov18 Nov19 Nov20 Nov21 Nov22 Nov23 Nov24 Nov25
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 9.75 9.90 9.56 8.82 8.03

H & M Hennes & Mauritz AB Quarterly Data
May21 Aug21 Nov21 Feb22 May22 Aug22 Nov22 Feb23 May23 Aug23 Nov23 Feb24 May24 Aug24 Nov24 Feb25 May25 Aug25 Nov25 Feb26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 8.64 8.45 8.24 8.03 7.74

CHIX:HMBS vs RL, LEVI, VFC: E10 Comparison

For the Apparel Manufacturing subindustry, H & M Hennes & Mauritz AB's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


H & M Hennes & Mauritz AB Shiller PE Ratio vs Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, H & M Hennes & Mauritz AB's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where H & M Hennes & Mauritz AB's Shiller PE Ratio falls into.


CHIX:HMBS
74GF Score
H & M Hennes & Mauritz AB CHIX:HMBS
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

H & M Hennes & Mauritz AB E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, H & M Hennes & Mauritz AB's adjusted earnings per share data for the three months ended in Feb. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Feb. 2026 (Change)*Current CPI (Feb. 2026)
=0.45/133.3862*133.3862
=0.450

Current CPI (Feb. 2026) = 133.3862.

H & M Hennes & Mauritz AB Quarterly Data

per share eps CPI Adj_EPS
201605 3.240 100.914 4.283
201608 2.910 100.968 3.844
201611 3.570 101.517 4.691
201702 1.480 102.037 1.935
201705 3.560 102.679 4.625
201708 2.320 103.138 3.000
201711 2.410 103.413 3.109
201802 0.830 103.678 1.068
201805 2.800 104.632 3.569
201808 1.870 105.197 2.371
201811 2.140 105.443 2.707
201902 0.490 105.641 0.619
201905 2.760 106.895 3.444
201908 2.330 106.716 2.912
201911 2.540 107.345 3.156
202002 1.160 106.742 1.450
202005 -3.020 106.882 -3.769
202008 1.100 107.571 1.364
202011 1.500 107.549 1.860
202102 -0.650 108.190 -0.801
202105 1.670 108.838 2.047
202108 2.830 109.780 3.439
202111 2.790 111.069 3.351
202202 0.130 112.834 0.154
202205 2.220 116.746 2.536
202208 0.320 120.573 0.354
202211 -0.519 123.803 -0.559
202302 0.330 126.321 0.348
202305 2.020 128.034 2.104
202308 2.040 129.560 2.100
202311 0.970 130.958 0.988
202402 0.770 132.046 0.778
202405 3.150 132.818 3.163
202408 1.440 132.052 1.455
202411 1.860 133.000 1.865
202502 0.370 133.744 0.369
202505 2.480 133.064 2.486
202508 2.010 133.440 2.009
202511 2.720 133.345 2.721
202602 0.450 133.386 0.450

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of kr7.74 mean?
H & M Hennes & Mauritz AB (CHIX:HMBS) has a E10 of kr7.74 as of Feb. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on H & M Hennes & Mauritz AB and its competitors.
Is H & M Hennes & Mauritz AB's E10 too high?
H & M Hennes & Mauritz AB's current E10 is kr7.74. Overall, H & M Hennes & Mauritz AB has a GF Score™ of 74/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does H & M Hennes & Mauritz AB's E10 compare to RL and LEVI?
H & M Hennes & Mauritz AB's E10 of kr7.74 can be compared against companies in the Manufacturing - Apparel & Accessories industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Manufacturing - Apparel & Accessories company?
A good E10 depends on the Manufacturing - Apparel & Accessories industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on H & M Hennes & Mauritz AB and its competitors. H & M Hennes & Mauritz AB's current E10 is kr7.74. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is H & M Hennes & Mauritz AB stock overvalued right now?
Based on GuruFocus' analysis, H & M Hennes & Mauritz AB (CHIX:HMBS) is currently considered Fairly Valued. The stock's GF Value™ is kr155.07, compared to a current price of kr166.08 — trading 7.1% above its estimated fair value. The current E10 is kr7.74. H & M Hennes & Mauritz AB's overall GF Score™ is 74/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For H & M Hennes & Mauritz AB (CHIX:HMBS), the current E10 is kr7.74 as of Feb. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is H & M Hennes & Mauritz AB (CHIX:HMBS) Overvalued in 2026?

Based on GuruFocus' analysis, H & M Hennes & Mauritz AB stock appears to be overvalued. The current stock price of kr166.08 is trading 7.1% above its estimated GF Value™ of kr155.07. GuruFocus considers H & M Hennes & Mauritz AB to be Fairly Valued.

Key valuation signals for CHIX:HMBS:

  • E10: kr7.74
  • GF Value™: kr155.07 vs. price of kr166.08 (7.1% above fair value)
  • GF Score™: 74/100 with 3 warning signs

No single metric tells the full story. See the CHIX:HMBS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


H & M Hennes & Mauritz AB Business Description

Address Master Samuelsgatan 46A, Stockholm, SWE, SE-106 38
The H&M Group is a global multi-brand fashion conglomerate founded in 1947. Its flagship brand, H&M, generates the majority of the group's revenue, while ARKET, COS, and the secondhand platform Sellpy represent key sources of future growth. Geographically, 34% of group revenues are generated in Western Europe, followed by North and South America at 23%, and both Southern Europe and Asia, Oceania, and Africa at 13% each. The Nordic region accounts for approximately 9% of total sales.The company operates 4,101 stores (3,660 attributable to H&M brand) across 81 markets worldwide, the majority of which are leased. Online sales contributed slightly above 30% of total group revenue in financial 2025 .
74GF Score

Get the complete analysis for CHIX:HMBS

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

kr166.08
Price
kr155.07
GF Value