Procter & Gamble Co (HAM:PRG) E10: €5.19 (As of Mar. 2026)


HAM:PRG Procter & Gamble Co HAM:PRG
81 GF Score
Price €134.52
GF Value €147.36
Valuation Fairly Valued
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What is Procter & Gamble Co E10?

Procter & Gamble Co HAM:PRG +1.63% 81 E10 is €5.19 as of Mar. 2026. GuruFocus rates HAM:PRG with a GF Score™ of 81/100 and a GF Value™ of €147.36 (Fairly Valued).

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Procter & Gamble Co's adjusted earnings per share data for the three months ended in Mar. 2026 was €1.410. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is €5.19 for the trailing ten years ended in Mar. 2026.

During the past 12 months, Procter & Gamble Co's average E10 Growth Rate was 7.90% per year. During the past 3 years, the average E10 Growth Rate was 6.00% per year. During the past 5 years, the average E10 Growth Rate was 7.30% per year. During the past 10 years, the average E10 Growth Rate was 3.80% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

During the past 13 years, the highest 3-Year average E10 Growth Rate of Procter & Gamble Co was 15.90% per year. The lowest was -1.60% per year. And the median was 8.80% per year.

As of today (2026-06-24), Procter & Gamble Co's current stock price is €134.52. Procter & Gamble Co's E10 for the quarter that ended in Mar. 2026 was €5.19. Procter & Gamble Co's Shiller PE Ratio of today is 25.92.

During the past 13 years, the highest Shiller PE Ratio of Procter & Gamble Co was 36.39. The lowest was 16.96. And the median was 28.99.


Procter & Gamble Co  (HAM:PRG) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Procter & Gamble Co's Shiller P/E Ratio of today is calculated as

Shiller PE Ratio=Share Price/E10
=134.52/5.19
=25.92

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 13 years, the highest Shiller P/E Ratio of Procter & Gamble Co was 36.39. The lowest was 16.96. And the median was 28.99.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


Procter & Gamble Co E10 Related Terms


Procter & Gamble Co E10 Historical Data

* Premium members only.

The historical data trend for Procter & Gamble Co's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Procter & Gamble Co E10 Chart

Procter & Gamble Co Annual Data
Trend Jun16 Jun17 Jun18 Jun19 Jun20 Jun21 Jun22 Jun23 Jun24 Jun25
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 3.61 4.54 4.60 4.99 4.90

Procter & Gamble Co Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 5.16 4.90 5.02 5.05 5.19

HAM:PRG vs CL, KVUE, KMB: E10 Comparison

For the Household & Personal Products subindustry, Procter & Gamble Co's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Procter & Gamble Co Shiller PE Ratio vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Procter & Gamble Co's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Procter & Gamble Co's Shiller PE Ratio falls into.


HAM:PRG
81GF Score
Procter & Gamble Co HAM:PRG
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
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Procter & Gamble Co E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Procter & Gamble Co's adjusted earnings per share data for the three months ended in Mar. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=1.41/330.2130*330.2130
=1.410

Current CPI (Mar. 2026) = 330.2130.

Procter & Gamble Co Quarterly Data

per share eps CPI Adj_EPS
201606 0.614 241.018 0.841
201609 0.855 241.428 1.169
201612 2.730 241.432 3.734
201703 0.870 243.801 1.178
201706 0.730 244.955 0.984
201709 0.889 246.819 1.189
201712 0.786 246.524 1.053
201803 0.770 249.554 1.019
201806 0.616 251.989 0.807
201809 1.046 252.439 1.368
201812 1.072 251.233 1.409
201903 0.920 254.202 1.195
201906 -1.876 256.143 -2.418
201909 1.235 256.759 1.588
201912 1.269 256.974 1.631
202003 1.014 258.115 1.297
202006 0.950 257.797 1.217
202009 1.384 260.280 1.756
202012 1.208 260.474 1.531
202103 1.058 264.877 1.319
202106 0.938 271.696 1.140
202109 1.369 274.310 1.648
202112 1.469 278.802 1.740
202203 1.208 287.504 1.387
202206 1.145 296.311 1.276
202209 1.586 296.808 1.765
202212 1.501 296.797 1.670
202303 1.280 301.836 1.400
202306 1.265 305.109 1.369
202309 1.715 307.789 1.840
202312 1.284 306.746 1.382
202403 1.398 312.332 1.478
202406 1.180 314.175 1.240
202409 1.451 315.301 1.520
202412 1.795 315.605 1.878
202503 1.424 319.799 1.470
202506 1.283 322.561 1.313
202509 1.661 324.800 1.689
202512 1.520 324.054 1.549
202603 1.410 330.213 1.410

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of €5.19 mean?
Procter & Gamble Co (HAM:PRG) has a E10 of €5.19 as of Mar. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Procter & Gamble Co and its competitors.
Is Procter & Gamble Co's E10 too high?
Procter & Gamble Co's current E10 is €5.19. Overall, Procter & Gamble Co has a GF Score™ of 81/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Procter & Gamble Co's E10 compare to CL and KVUE?
Procter & Gamble Co's E10 of €5.19 can be compared against companies in the Consumer Packaged Goods industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Consumer Packaged Goods company?
A good E10 depends on the Consumer Packaged Goods industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Procter & Gamble Co and its competitors. Procter & Gamble Co's current E10 is €5.19. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Procter & Gamble Co stock overvalued right now?
Based on GuruFocus' analysis, Procter & Gamble Co (HAM:PRG) is currently considered Fairly Valued. The stock's GF Value™ is €147.36, compared to a current price of €134.52 — trading 8.7% below its estimated fair value. The current E10 is €5.19. Procter & Gamble Co's overall GF Score™ is 81/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For Procter & Gamble Co (HAM:PRG), the current E10 is €5.19 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Procter & Gamble Co (HAM:PRG) Overvalued in 2026?

Based on GuruFocus' analysis, Procter & Gamble Co stock appears to be undervalued. The current stock price of €134.52 is trading 8.7% below its estimated GF Value™ of €147.36. GuruFocus considers Procter & Gamble Co to be Fairly Valued.

Key valuation signals for HAM:PRG:

  • E10: €5.19
  • GF Value™: €147.36 vs. price of €134.52 (8.7% below fair value)
  • GF Score™: 81/100

No single metric tells the full story. See the HAM:PRG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Procter & Gamble Co Business Description

Address One Procter and Gamble Plaza, Cincinnati, OH, USA, 45202
Since its founding in 1837, Procter & Gamble has become one of the world's largest consumer product manufacturers, with annual sales of nearly $85 billion. It operates with a lineup of leading brands, including more than 20 that generate annual global sales of more than $1 billion each, such as Tide laundry detergent, Charmin toilet paper, Pantene shampoo, and Pampers diapers. Sales outside its home turf represent just more than half of the firm's consolidated total.
81GF Score

Get the complete analysis for HAM:PRG

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€134.52
Price
€147.36
GF Value