Celsius Holdings (MEX:CELH) E10: MXN1.74 (As of Jun. 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

MEX:CELH Celsius Holdings Inc MEX:CELH
54 GF Score
Price MXN561.77
GF Value MXN1,321.39
Valuation Significantly Undervalued
! 1 Warning Sign
View Full Analysis

What is Celsius Holdings E10?

Celsius Holdings MEX:CELH +2.97% 54 E10 is MXN1.74 as of Jun. 2026. GuruFocus rates MEX:CELH with a GF Score™ of 54/100 and a GF Value™ of MXN1,321.39 (Significantly Undervalued). The stock has 1 warning sign investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Celsius Holdings's adjusted earnings per share data for the three months ended in Jun. 2026 was MXN2.443. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is MXN1.74 for the trailing ten years ended in Jun. 2026.

During the past 12 months, Celsius Holdings's average E10 Growth Rate was 42.90% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

During the past 13 years, the highest 3-Year average E10 Growth Rate of Celsius Holdings was 40.20% per year. The lowest was 3.90% per year. And the median was 23.90% per year.

As of today (2026-08-21), Celsius Holdings's current stock price is MXN561.77. Celsius Holdings's E10 for the quarter that ended in Jun. 2026 was MXN1.74. Celsius Holdings's Shiller PE Ratio of today is 322.86.

During the past 13 years, the highest Shiller PE Ratio of Celsius Holdings was 1963.33. The lowest was 271.20. And the median was 1069.75.


Celsius Holdings  (MEX:CELH) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Celsius Holdings's Shiller P/E Ratio of today is calculated as

Shiller PE Ratio=Share Price/E10
=561.77/1.74
=322.86

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 13 years, the highest Shiller P/E Ratio of Celsius Holdings was 1963.33. The lowest was 271.20. And the median was 1069.75.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


Celsius Holdings E10 Related Terms


Celsius Holdings E10 Historical Data

* Premium members only.

The historical data trend for Celsius Holdings's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Celsius Holdings E10 Chart

Celsius Holdings Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 0.00 0.42 0.90

Celsius Holdings Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 1.34 0.73 0.90 1.62 1.74

MEX:CELH vs PRMB, COCO, FIZZ: E10 Comparison

For the Beverages - Non-Alcoholic subindustry, Celsius Holdings's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Celsius Holdings Shiller PE Ratio vs Beverages - Non-Alcoholic Industry

For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, Celsius Holdings's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Celsius Holdings's Shiller PE Ratio falls into.


MEX:CELH
54GF Score
Celsius Holdings Inc MEX:CELH
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Celsius Holdings E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Celsius Holdings's adjusted earnings per share data for the three months ended in Jun. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=2.443/333.9520*333.9520
=2.443

Current CPI (Jun. 2026) = 333.9520.

Celsius Holdings Quarterly Data

per share eps CPI Adj_EPS
201609 -0.016 241.428 -0.022
201612 -0.069 241.432 -0.095
201703 -0.314 243.801 -0.430
201706 0.060 244.955 0.082
201709 -0.242 246.819 -0.327
201712 -0.786 246.524 -1.065
201803 -0.363 249.554 -0.486
201806 -0.458 251.989 -0.607
201809 -0.499 252.439 -0.660
201812 -0.131 251.233 -0.174
201903 1.229 254.202 1.615
201906 -0.192 256.143 -0.250
201909 0.132 256.759 0.172
201912 -0.126 256.974 -0.164
202003 0.078 258.115 0.101
202006 0.154 257.797 0.199
202009 0.442 260.280 0.567
202012 0.133 260.474 0.171
202103 0.068 264.877 0.086
202106 0.066 271.696 0.081
202109 -0.891 274.310 -1.085
202112 1.162 278.802 1.392
202203 0.597 287.504 0.693
202206 0.805 296.311 0.907
202209 -16.494 296.808 -18.558
202212 -2.469 296.797 -2.778
202303 2.343 301.836 2.592
202306 2.914 305.109 3.189
202309 5.226 307.789 5.670
202312 2.886 306.746 3.142
202403 4.481 312.332 4.791
202406 5.130 314.175 5.453
202409 0.000 315.301 0.000
202412 -2.294 315.605 -2.427
202503 3.069 319.799 3.205
202506 6.214 322.561 6.433
202509 -4.953 324.800 -5.093
202512 0.720 324.054 0.742
202603 5.951 330.213 6.018
202606 2.443 333.952 2.443

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of MXN1.74 mean?
Celsius Holdings (MEX:CELH) has a E10 of MXN1.74 as of Jun. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Celsius Holdings and its competitors.
Is Celsius Holdings' E10 too high?
Celsius Holdings' current E10 is MXN1.74. Overall, Celsius Holdings has a GF Score™ of 54/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Celsius Holdings' E10 compare to PRMB and COCO?
Celsius Holdings' E10 of MXN1.74 can be compared against companies in the Beverages - Non-Alcoholic industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Beverages - Non-Alcoholic company?
A good E10 depends on the Beverages - Non-Alcoholic industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Celsius Holdings and its competitors. Celsius Holdings's current E10 is MXN1.74. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Celsius Holdings stock overvalued right now?
Based on GuruFocus' analysis, Celsius Holdings (MEX:CELH) is currently considered Significantly Undervalued. The stock's GF Value™ is MXN1,321.39, compared to a current price of MXN561.77 — trading 57.5% below its estimated fair value. The current E10 is MXN1.74. Celsius Holdings' overall GF Score™ is 54/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For Celsius Holdings (MEX:CELH), the current E10 is MXN1.74 as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Celsius Holdings (MEX:CELH) Overvalued in 2026?

Based on GuruFocus' analysis, Celsius Holdings stock appears to be undervalued. The current stock price of MXN561.77 is trading 57.5% below its estimated GF Value™ of MXN1,321.39. GuruFocus considers Celsius Holdings to be Significantly Undervalued.

Key valuation signals for MEX:CELH:

  • E10: MXN1.74
  • GF Value™: MXN1,321.39 vs. price of MXN561.77 (57.5% below fair value)
  • GF Score™: 54/100 with 1 warning sign

No single metric tells the full story. See the MEX:CELH stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Celsius Holdings Business Description

Other Exchanges CELH:USA
Address 2381 Northwest Executive Center Drive, Boca Raton, FL, USA, 33431
Celsius Holdings operates in the energy drink subsegment of the global nonalcoholic beverage market, with 95% of revenue concentrated in North America. It owns three energy drink brands: Celsius, Alani Nu, and Rockstar Energy. It focuses on product innovation and marketing while outsourcing manufacturing and packaging to third-party co-packers and distribution to PepsiCo. The firm issued convertible preferred shares following PepsiCo's investments in 2022 and 2025, giving the latter an 11% stake in Celsius.
54GF Score

Get the complete analysis for MEX:CELH

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

MXN561.77
Price
MXN1,321.39
GF Value