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Celsius Holdings (MEX:CELH) Beneish M-Score : -2.50 (As of Mar. 30, 2025)


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What is Celsius Holdings Beneish M-Score?

The zones of discrimination for M-Score is as such:

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator.
An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Good Sign:

Beneish M-Score -2.5 no higher than -1.78, which implies that the company is unlikely to be a manipulator.

The historical rank and industry rank for Celsius Holdings's Beneish M-Score or its related term are showing as below:

MEX:CELH' s Beneish M-Score Range Over the Past 10 Years
Min: -2.5   Med: -1.8   Max: 0.17
Current: -2.5

During the past 13 years, the highest Beneish M-Score of Celsius Holdings was 0.17. The lowest was -2.50. And the median was -1.80.


Celsius Holdings Beneish M-Score Historical Data

The historical data trend for Celsius Holdings's Beneish M-Score can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Celsius Holdings Beneish M-Score Chart

Celsius Holdings Annual Data
Trend Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24
Beneish M-Score
Get a 7-Day Free Trial Premium Member Only Premium Member Only -1.70 0.17 -2.48 -1.07 -2.50

Celsius Holdings Quarterly Data
Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24
Beneish M-Score Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -1.07 -2.29 -2.10 -2.45 -2.50

Competitive Comparison of Celsius Holdings's Beneish M-Score

For the Beverages - Non-Alcoholic subindustry, Celsius Holdings's Beneish M-Score, along with its competitors' market caps and Beneish M-Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Celsius Holdings's Beneish M-Score Distribution in the Beverages - Non-Alcoholic Industry

For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, Celsius Holdings's Beneish M-Score distribution charts can be found below:

* The bar in red indicates where Celsius Holdings's Beneish M-Score falls into.


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Celsius Holdings Beneish M-Score Calculation

The M-score was created by Professor Messod Beneish. Instead of measuring the bankruptcy risk (Altman Z-Score) or business trend (Piotroski F-Score), M-score can be used to detect the risk of earnings manipulation. This is the original research paper on M-score.

The M-Score Variables:

The M-score of Celsius Holdings for today is based on a combination of the following eight different indices:

M=-4.84+0.92 * DSRI+0.528 * GMI+0.404 * AQI+0.892 * SGI+0.115 * DEPI
=-4.84+0.92 * 1.6061+0.528 * 0.9584+0.404 * 1.0421+0.892 * 1.1118+0.115 * 1.3577
-0.172 * SGAI+4.679 * TATA-0.327 * LVGI
-0.172 * 1.4261+4.679 * -0.062754-0.327 * 1.1972
=-2.22

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

This Year (Dec24) TTM:Last Year (Dec23) TTM:
Total Receivables was MXN5,638 Mil.
Revenue was 6928.201 + 5232.658 + 7364.26 + 5903.421 = MXN25,429 Mil.
Gross Profit was 3476.082 + 2406.726 + 3830.697 + 3023.954 = MXN12,737 Mil.
Total Current Assets was MXN27,625 Mil.
Total Assets was MXN36,850 Mil.
Property, Plant and Equipment(Net PPE) was MXN1,615 Mil.
Depreciation, Depletion and Amortization(DDA) was MXN140 Mil.
Selling, General, & Admin. Expense(SGA) was MXN10,079 Mil.
Total Current Liabilities was MXN7,623 Mil.
Long-Term Debt & Capital Lease Obligation was MXN352 Mil.
Net Income was -393.672 + 125.152 + 1461.633 + 1291.371 = MXN2,484 Mil.
Non Operating Income was 8.655 + 5.454 + -4.837 + -6.124 = MXN3 Mil.
Cash Flow from Operations was 1578.193 + 254.674 + 726.264 + 2234.669 = MXN4,794 Mil.
Total Receivables was MXN3,158 Mil.
Revenue was 5897.448 + 6702.043 + 5586.906 + 4685.4 = MXN22,872 Mil.
Gross Profit was 2821.884 + 3380.694 + 2725.777 + 2051.569 = MXN10,980 Mil.
Total Current Assets was MXN20,452 Mil.
Total Assets was MXN26,079 Mil.
Property, Plant and Equipment(Net PPE) was MXN459 Mil.
Depreciation, Depletion and Amortization(DDA) was MXN56 Mil.
Selling, General, & Admin. Expense(SGA) was MXN6,357 Mil.
Total Current Liabilities was MXN4,695 Mil.
Long-Term Debt & Capital Lease Obligation was MXN19 Mil.




1. DSRI = Days Sales in Receivables Index

Measured as the ratio of Revenue in Total Receivables in year t to year t-1.

A large increase in DSR could be indicative of revenue inflation.

DSRI=(Receivables_t / Revenue_t) / (Receivables_t-1 / Revenue_t-1)
=(5638.172 / 25428.54) / (3157.567 / 22871.797)
=0.221726 / 0.138055
=1.6061

2. GMI = Gross Margin Index

Measured as the ratio of gross margin in year t-1 to gross margin in year t.

Gross margin has deteriorated when this index is above 1. A firm with poorer prospects is more likely to manipulate earnings.

GMI=GrossMargin_t-1 / GrossMargin_t
=(GrossProfit_t-1 / Revenue_t-1) / (GrossProfit_t / Revenue_t)
=(10979.924 / 22871.797) / (12737.459 / 25428.54)
=0.480064 / 0.500912
=0.9584

3. AQI = Asset Quality Index

AQI is the ratio of asset quality in year t to year t-1.

Asset quality is measured as the ratio of non-current assets other than Property, Plant and Equipment to Total Assets.

AQI=(1 - (CurrentAssets_t + PPE_t) / TotalAssets_t) / (1 - (CurrentAssets_t-1 + PPE_t-1) / TotalAssets_t-1)
=(1 - (27625.043 + 1615.024) / 36849.54) / (1 - (20452.339 + 458.865) / 26079.167)
=0.206501 / 0.198164
=1.0421

4. SGI = Sales Growth Index

Ratio of Revenue in year t to sales in year t-1.

Sales growth is not itself a measure of manipulation. However, growth companies are likely to find themselves under pressure to manipulate in order to keep up appearances.

SGI=Sales_t / Sales_t-1
=Revenue_t / Revenue_t-1
=25428.54 / 22871.797
=1.1118

5. DEPI = Depreciation Index

Measured as the ratio of the rate of Depreciation, Depletion and Amortization in year t-1 to the corresponding rate in year t.

DEPI greater than 1 indicates that assets are being depreciated at a slower rate. This suggests that the firm might be revising useful asset life assumptions upwards, or adopting a new method that is income friendly.

DEPI=(Depreciation_t-1 / (Depreciaton_t-1 + PPE_t-1)) / (Depreciation_t / (Depreciaton_t + PPE_t))
=(55.843 / (55.843 + 458.865)) / (140.261 / (140.261 + 1615.024))
=0.108495 / 0.079908
=1.3577

Note: If the Depreciation, Depletion and Amortization data is not available, we assume that the depreciation rate is constant and set the Depreciation Index to 1.

6. SGAI = Sales, General and Administrative expenses Index

The ratio of Selling, General, & Admin. Expense(SGA) to Sales in year t relative to year t-1.

SGA expenses index > 1 means that the company is becoming less efficient in generate sales.

SGAI=(SGA_t / Sales_t) / (SGA_t-1 /Sales_t-1)
=(10079.214 / 25428.54) / (6356.934 / 22871.797)
=0.396374 / 0.277938
=1.4261

7. LVGI = Leverage Index

The ratio of total debt to Total Assets in year t relative to yeat t-1.

An LVGI > 1 indicates an increase in leverage

LVGI=((LTD_t + CurrentLiabilities_t) / TotalAssets_t) / ((LTD_t-1 + CurrentLiabilities_t-1) / TotalAssets_t-1)
=((352.148 + 7623.488) / 36849.54) / ((19.486 + 4695.298) / 26079.167)
=0.216438 / 0.180787
=1.1972

8. TATA = Total Accruals to Total Assets

Total accruals calculated as the change in working capital accounts other than cash less depreciation.

TATA=(IncomefromContinuingOperations_t - CashFlowsfromOperations_t) / TotalAssets_t
=(NetIncome_t - NonOperatingIncome_t - CashFlowsfromOperations_t) / TotalAssets_t
=(2484.484 - 3.148 - 4793.8) / 36849.54
=-0.062754

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator. An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Celsius Holdings has a M-score of -2.22 suggests that the company is unlikely to be a manipulator.


Celsius Holdings Beneish M-Score Related Terms

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Celsius Holdings Business Description

Traded in Other Exchanges
Address
2424 North Federal Highway, Suite 208, Boca Raton, FL, USA, 33431
Celsius Holdings plays in the energy drink subsegment of the global nonalcoholic beverage market, with 96% of revenue concentrated in North America. Celsius' products contain natural ingredients and a metabolism-enhancing formulation, appealing to fitness and active lifestyle enthusiasts. The firm's portfolio includes its namesake Celsius Originals beverages, Celsius Essentials line (containing aminos), and Celsius On-the-Go powder packets. Celsius dedicates its efforts to branding and innovation, while it utilizes third parties for the manufacturing, packaging, and distribution of its products. In 2022, Celsius forged a 20-year distribution agreement with PepsiCo, which holds an 8.5% stake in the business.