General Mills (MEX:GIS) E10: MXN77.23 (As of Feb. 2026)


MEX:GIS General Mills Inc MEX:GIS
55 GF Score
Price MXN617.20
GF Value MXN1,097.80
Valuation Significantly Undervalued
! 7 Warning Signs
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What is General Mills E10?

General Mills MEX:GIS 55 E10 is MXN77.23 as of Feb. 2026. GuruFocus rates MEX:GIS with a GF Score™ of 55/100 and a GF Value™ of MXN1,097.80 (Significantly Undervalued). The stock has 7 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

General Mills's adjusted earnings per share data for the three months ended in Feb. 2026 was MXN9.644. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is MXN77.23 for the trailing ten years ended in Feb. 2026.

During the past 12 months, General Mills's average E10 Growth Rate was 4.20% per year. During the past 3 years, the average E10 Growth Rate was 5.60% per year. During the past 5 years, the average E10 Growth Rate was 7.50% per year. During the past 10 years, the average E10 Growth Rate was 6.50% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

During the past 13 years, the highest 3-Year average E10 Growth Rate of General Mills was 9.90% per year. The lowest was 2.60% per year. And the median was 6.40% per year.

As of today (2026-06-27), General Mills's current stock price is MXN617.20. General Mills's E10 for the quarter that ended in Feb. 2026 was MXN77.23. General Mills's Shiller PE Ratio of today is 7.99.

During the past 13 years, the highest Shiller PE Ratio of General Mills was 29.46. The lowest was 7.41. And the median was 18.33.


General Mills  (MEX:GIS) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

General Mills's Shiller P/E Ratio of today is calculated as

Shiller PE Ratio=Share Price/E10
=617.20/77.23
=7.99

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 13 years, the highest Shiller P/E Ratio of General Mills was 29.46. The lowest was 7.41. And the median was 18.33.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


General Mills E10 Related Terms


General Mills E10 Historical Data

* Premium members only.

The historical data trend for General Mills's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

General Mills E10 Chart

General Mills Annual Data
Trend May16 May17 May18 May19 May20 May21 May22 May23 May24 May25
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 64.22 69.67 68.04 67.49 83.72

General Mills Quarterly Data
May21 Aug21 Nov21 Feb22 May22 Aug22 Nov22 Feb23 May23 Aug23 Nov23 Feb24 May24 Aug24 Nov24 Feb25 May25 Aug25 Nov25 Feb26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 85.94 83.72 82.10 81.16 77.23

MEX:GIS vs JBS, HRL, MKC: E10 Comparison

For the Packaged Foods subindustry, General Mills's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


General Mills Shiller PE Ratio vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, General Mills's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where General Mills's Shiller PE Ratio falls into.


MEX:GIS
55GF Score
General Mills Inc MEX:GIS
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

General Mills E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, General Mills's adjusted earnings per share data for the three months ended in Feb. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Feb. 2026 (Change)*Current CPI (Feb. 2026)
=9.644/326.7850*326.7850
=9.644

Current CPI (Feb. 2026) = 326.7850.

General Mills Quarterly Data

per share eps CPI Adj_EPS
201605 11.416 240.229 15.529
201608 12.629 240.849 17.135
201611 16.365 241.353 22.158
201702 12.198 243.603 16.363
201705 12.872 244.733 17.188
201708 12.273 245.519 16.335
201711 13.789 246.669 18.268
201802 30.522 248.991 40.058
201805 11.800 251.588 15.327
201808 12.489 252.146 16.186
201811 11.570 252.038 15.001
201902 14.256 252.776 18.430
201905 18.473 256.092 23.572
201908 17.057 256.558 21.726
201911 18.566 257.208 23.588
202002 14.600 258.678 18.444
202005 22.613 256.394 28.821
202008 22.536 259.918 28.334
202011 22.366 260.229 28.086
202102 20.098 263.014 24.971
202105 13.452 269.195 16.330
202108 20.475 273.567 24.458
202111 20.809 277.948 24.465
202202 22.035 283.716 25.380
202205 26.568 292.296 29.703
202208 27.116 296.171 29.919
202211 19.560 297.711 21.470
202302 16.877 300.840 18.333
202305 18.281 304.127 19.643
202308 19.244 307.026 20.482
202311 17.723 307.051 18.862
202402 19.958 310.326 21.017
202405 16.654 314.069 17.328
202408 20.317 314.796 21.091
202411 28.941 315.493 29.977
202502 22.988 319.082 23.543
202505 10.298 321.465 10.468
202508 41.870 323.976 42.233
202511 14.290 324.122 14.407
202602 9.644 326.785 9.644

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of MXN77.23 mean?
General Mills (MEX:GIS) has a E10 of MXN77.23 as of Feb. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on General Mills and its competitors.
Is General Mills' E10 too high?
General Mills' current E10 is MXN77.23. Overall, General Mills has a GF Score™ of 55/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does General Mills' E10 compare to JBS and HRL?
General Mills' E10 of MXN77.23 can be compared against companies in the Consumer Packaged Goods industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Consumer Packaged Goods company?
A good E10 depends on the Consumer Packaged Goods industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on General Mills and its competitors. General Mills's current E10 is MXN77.23. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is General Mills stock overvalued right now?
Based on GuruFocus' analysis, General Mills (MEX:GIS) is currently considered Significantly Undervalued. The stock's GF Value™ is MXN1,097.80, compared to a current price of MXN617.20 — trading 43.8% below its estimated fair value. The current E10 is MXN77.23. General Mills' overall GF Score™ is 55/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For General Mills (MEX:GIS), the current E10 is MXN77.23 as of Feb. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is General Mills (MEX:GIS) Overvalued in 2026?

Based on GuruFocus' analysis, General Mills stock appears to be undervalued. The current stock price of MXN617.20 is trading 43.8% below its estimated GF Value™ of MXN1,097.80. GuruFocus considers General Mills to be Significantly Undervalued.

Key valuation signals for MEX:GIS:

  • E10: MXN77.23
  • GF Value™: MXN1,097.80 vs. price of MXN617.20 (43.8% below fair value)
  • GF Score™: 55/100 with 7 warning signs

No single metric tells the full story. See the MEX:GIS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


General Mills Business Description

Address Number One General Mills Boulevard, Minneapolis, MN, USA, 55426
General Mills is a global packaged-food company that produces snacks, cereal, convenient meals, dough, baking mixes and ingredients, pet food, and superpremium ice cream. Its largest brands are Nature Valley, Cheerios, Old El Paso, Pillsbury, Betty Crocker, Blue Buffalo, and Haagen-Dazs. In fiscal 2025, 81% of its revenue was derived from the United States, although the company also operates in Canada, Europe, Australia, Asia, and Latin America. Although most of General Mills' products are sold through retail stores to consumers, the company also sells products to the foodservice channel and the commercial baking industry.
55GF Score

Get the complete analysis for MEX:GIS

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

MXN617.20
Price
MXN1,097.80
GF Value