Starbucks (MEX:SBUX) E10: MXN55.17 (As of Mar. 2026)


MEX:SBUX Starbucks Corp MEX:SBUX
72 GF Score
Price MXN1,800.00
GF Value MXN1,723.05
Valuation Fairly Valued
! 8 Warning Signs
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What is Starbucks E10?

Starbucks MEX:SBUX -2.17% 72 E10 is MXN55.17 as of Mar. 2026. GuruFocus rates MEX:SBUX with a GF Score™ of 72/100 and a GF Value™ of MXN1,723.05 (Fairly Valued). The stock has 8 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Starbucks's adjusted earnings per share data for the three months ended in Mar. 2026 was MXN8.115. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is MXN55.17 for the trailing ten years ended in Mar. 2026.

During the past 3 years, the average E10 Growth Rate was 8.80% per year. During the past 5 years, the average E10 Growth Rate was 13.10% per year. During the past 10 years, the average E10 Growth Rate was 16.30% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

During the past 13 years, the highest 3-Year average E10 Growth Rate of Starbucks was 41.50% per year. The lowest was 8.80% per year. And the median was 24.30% per year.

As of today (2026-06-26), Starbucks's current stock price is MXN1800.00. Starbucks's E10 for the quarter that ended in Mar. 2026 was MXN55.17. Starbucks's Shiller PE Ratio of today is 32.63.

During the past 13 years, the highest Shiller PE Ratio of Starbucks was 70.79. The lowest was 24.68. And the median was 44.68.


Starbucks  (MEX:SBUX) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Starbucks's Shiller P/E Ratio of today is calculated as

Shiller PE Ratio=Share Price/E10
=1800.00/55.17
=32.63

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 13 years, the highest Shiller P/E Ratio of Starbucks was 70.79. The lowest was 24.68. And the median was 44.68.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


Starbucks E10 Related Terms


Starbucks E10 Historical Data

* Premium members only.

The historical data trend for Starbucks's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Starbucks E10 Chart

Starbucks Annual Data
Trend Sep16 Sep17 Sep18 Sep19 Sep20 Sep21 Sep22 Sep23 Sep24 Sep25
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 42.69 48.02 49.13 59.43 55.85

Starbucks Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 62.50 57.63 55.85 54.04 55.17

MEX:SBUX vs CMG, YUM, MCD: E10 Comparison

For the Restaurants subindustry, Starbucks's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Starbucks Shiller PE Ratio vs Restaurants Industry

For the Restaurants industry and Consumer Cyclical sector, Starbucks's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Starbucks's Shiller PE Ratio falls into.


MEX:SBUX
72GF Score
Starbucks Corp MEX:SBUX
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Starbucks E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Starbucks's adjusted earnings per share data for the three months ended in Mar. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=8.115/330.2130*330.2130
=8.115

Current CPI (Mar. 2026) = 330.2130.

Starbucks Quarterly Data

per share eps CPI Adj_EPS
201606 9.432 241.018 12.923
201609 10.441 241.428 14.281
201612 10.515 241.432 14.382
201703 8.473 243.801 11.476
201706 8.496 244.955 11.453
201709 9.800 246.819 13.111
201712 30.834 246.524 41.301
201803 8.539 249.554 11.299
201806 11.986 251.989 15.707
201809 10.475 252.439 13.702
201812 11.977 251.233 15.742
201903 10.281 254.202 13.355
201906 21.514 256.143 27.735
201909 13.227 256.759 17.011
201912 13.956 256.974 17.934
202003 6.565 258.115 8.399
202006 -13.388 257.797 -17.149
202009 7.290 260.280 9.249
202012 10.543 260.474 13.366
202103 11.447 264.877 14.271
202106 19.309 271.696 23.468
202109 30.637 274.310 36.881
202112 14.155 278.802 16.765
202203 11.548 287.504 13.263
202206 15.893 296.311 17.711
202209 15.287 296.808 17.008
202212 14.427 296.797 16.051
202303 14.240 301.836 15.579
202306 16.972 305.109 18.368
202309 18.464 307.789 19.809
202312 15.277 306.746 16.446
202403 11.285 312.332 11.931
202406 17.038 314.175 17.908
202409 15.752 315.301 16.497
202412 14.390 315.605 15.056
202503 6.956 319.799 7.183
202506 9.226 322.561 9.445
202509 2.148 324.800 2.184
202512 4.681 324.054 4.770
202603 8.115 330.213 8.115

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of MXN55.17 mean?
Starbucks (MEX:SBUX) has a E10 of MXN55.17 as of Mar. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Starbucks and its competitors.
Is Starbucks' E10 too high?
Starbucks' current E10 is MXN55.17. Overall, Starbucks has a GF Score™ of 72/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Starbucks' E10 compare to CMG and YUM?
Starbucks' E10 of MXN55.17 can be compared against companies in the Restaurants industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Restaurants company?
A good E10 depends on the Restaurants industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Starbucks and its competitors. Starbucks's current E10 is MXN55.17. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Starbucks stock overvalued right now?
Based on GuruFocus' analysis, Starbucks (MEX:SBUX) is currently considered Fairly Valued. The stock's GF Value™ is MXN1,723.05, compared to a current price of MXN1,800.00 — trading 4.5% above its estimated fair value. The current E10 is MXN55.17. Starbucks' overall GF Score™ is 72/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For Starbucks (MEX:SBUX), the current E10 is MXN55.17 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Starbucks (MEX:SBUX) Overvalued in 2026?

Based on GuruFocus' analysis, Starbucks stock appears to be overvalued. The current stock price of MXN1,800.00 is trading 4.5% above its estimated GF Value™ of MXN1,723.05. GuruFocus considers Starbucks to be Fairly Valued.

Key valuation signals for MEX:SBUX:

  • E10: MXN55.17
  • GF Value™: MXN1,723.05 vs. price of MXN1,800.00 (4.5% above fair value)
  • GF Score™: 72/100 with 8 warning signs

No single metric tells the full story. See the MEX:SBUX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Starbucks Business Description

Address 2401 Utah Avenue South, Seattle, WA, USA, 98134
Starbucks stands out as the world's biggest and most recognizable coffee brand, powered by ultracustomizable beverages in-store and a sweeping footprint of nearly 41,000 cafes in over 80 countries. About 52% are company-operated, with the balance run by licensees. The company operates roasteries and sells across its North America (74% of revenue as of the end of fiscal 2025), international (21%), and channel development (5%) segments. The brand collects revenue from company-operated stores, licensee royalties, equipment and product sales, retail ready-to-drink beverages, and packaged coffee.
72GF Score

Get the complete analysis for MEX:SBUX

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

MXN1,800.00
Price
MXN1,723.05
GF Value