Philip Morris International (XSWX:PMI) E10: CHF4.91 (As of Mar. 2026)


XSWX:PMI Philip Morris International Inc XSWX:PMI
87 GF Score
Price CHF145.00
GF Value CHF115.94
Valuation Modestly Overvalued
! 7 Warning Signs
View Full Analysis

What is Philip Morris International E10?

Philip Morris International XSWX:PMI 87 E10 is CHF4.91 as of Mar. 2026. GuruFocus rates XSWX:PMI with a GF Score™ of 87/100 and a GF Value™ of CHF115.94 (Modestly Overvalued). The stock has 7 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Philip Morris International's adjusted earnings per share data for the three months ended in Mar. 2026 was CHF1.228. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is CHF4.91 for the trailing ten years ended in Mar. 2026.

During the past 12 months, Philip Morris International's average E10 Growth Rate was 5.60% per year. During the past 3 years, the average E10 Growth Rate was 1.50% per year. During the past 5 years, the average E10 Growth Rate was 2.80% per year. During the past 10 years, the average E10 Growth Rate was 3.60% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

During the past 13 years, the highest 3-Year average E10 Growth Rate of Philip Morris International was 4.80% per year. The lowest was 1.50% per year. And the median was 3.95% per year.

As of today (2026-06-25), Philip Morris International's current stock price is CHF145.00. Philip Morris International's E10 for the quarter that ended in Mar. 2026 was CHF4.91. Philip Morris International's Shiller PE Ratio of today is 29.53.

During the past 13 years, the highest Shiller PE Ratio of Philip Morris International was 31.40. The lowest was 12.15. And the median was 17.72.


Philip Morris International  (XSWX:PMI) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Philip Morris International's Shiller P/E Ratio of today is calculated as

Shiller PE Ratio=Share Price/E10
=145.00/4.91
=29.53

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 13 years, the highest Shiller P/E Ratio of Philip Morris International was 31.40. The lowest was 12.15. And the median was 17.72.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


Philip Morris International E10 Related Terms


Philip Morris International E10 Historical Data

* Premium members only.

The historical data trend for Philip Morris International's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Philip Morris International E10 Chart

Philip Morris International Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 5.05 5.29 4.92 5.52 4.76

Philip Morris International Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 5.21 4.74 4.66 4.76 4.91

XSWX:PMI vs MO, TPB, UVV: E10 Comparison

For the Tobacco subindustry, Philip Morris International's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Philip Morris International Shiller PE Ratio vs Tobacco Products Industry

For the Tobacco Products industry and Consumer Defensive sector, Philip Morris International's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Philip Morris International's Shiller PE Ratio falls into.


XSWX:PMI
87GF Score
Philip Morris International Inc XSWX:PMI
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Philip Morris International E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Philip Morris International's adjusted earnings per share data for the three months ended in Mar. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=1.228/330.2130*330.2130
=1.228

Current CPI (Mar. 2026) = 330.2130.

Philip Morris International Quarterly Data

per share eps CPI Adj_EPS
201606 1.115 241.018 1.528
201609 1.217 241.428 1.665
201612 1.121 241.432 1.533
201703 1.022 243.801 1.384
201706 1.104 244.955 1.488
201709 1.222 246.819 1.635
201712 0.434 246.524 0.581
201803 0.948 249.554 1.254
201806 1.396 251.989 1.829
201809 1.394 252.439 1.823
201812 1.220 251.233 1.604
201903 0.870 254.202 1.130
201906 1.472 256.143 1.898
201909 1.209 256.759 1.555
201912 1.022 256.974 1.313
202003 1.122 258.115 1.435
202006 1.189 257.797 1.523
202009 1.354 260.280 1.718
202012 1.128 260.474 1.430
202103 1.441 264.877 1.796
202106 1.262 271.696 1.534
202109 1.430 274.310 1.721
202112 1.234 278.802 1.462
202203 1.394 287.504 1.601
202206 1.387 296.311 1.546
202209 1.304 296.808 1.451
202212 1.435 296.797 1.597
202303 1.185 301.836 1.296
202306 0.909 305.109 0.984
202309 1.187 307.789 1.273
202312 1.219 306.746 1.312
202403 1.226 312.332 1.296
202406 1.376 314.175 1.446
202409 1.669 315.301 1.748
202412 -0.339 315.605 -0.355
202503 1.520 319.799 1.569
202506 1.586 322.561 1.624
202509 1.775 324.800 1.805
202512 1.092 324.054 1.113
202603 1.228 330.213 1.228

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of CHF4.91 mean?
Philip Morris International (XSWX:PMI) has a E10 of CHF4.91 as of Mar. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Philip Morris International and its competitors.
Is Philip Morris International's E10 too high?
Philip Morris International's current E10 is CHF4.91. Overall, Philip Morris International has a GF Score™ of 87/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Philip Morris International's E10 compare to MO and TPB?
Philip Morris International's E10 of CHF4.91 can be compared against companies in the Tobacco Products industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Tobacco Products company?
A good E10 depends on the Tobacco Products industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Philip Morris International and its competitors. Philip Morris International's current E10 is CHF4.91. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Philip Morris International stock overvalued right now?
Based on GuruFocus' analysis, Philip Morris International (XSWX:PMI) is currently considered Modestly Overvalued. The stock's GF Value™ is CHF115.94, compared to a current price of CHF145.00 — trading 25.1% above its estimated fair value. The current E10 is CHF4.91. Philip Morris International's overall GF Score™ is 87/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For Philip Morris International (XSWX:PMI), the current E10 is CHF4.91 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Philip Morris International (XSWX:PMI) Overvalued in 2026?

Based on GuruFocus' analysis, Philip Morris International stock appears to be overvalued. The current stock price of CHF145.00 is trading 25.1% above its estimated GF Value™ of CHF115.94. GuruFocus considers Philip Morris International to be Modestly Overvalued.

Key valuation signals for XSWX:PMI:

  • E10: CHF4.91
  • GF Value™: CHF115.94 vs. price of CHF145.00 (25.1% above fair value)
  • GF Score™: 87/100 with 7 warning signs

No single metric tells the full story. See the XSWX:PMI stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Philip Morris International Business Description

Address 677 Washington Boulevard, Suite 1100, Stamford, CT, USA, 06901
Created from the international operations of Altria in 2008, Philip Morris International sells cigarettes and reduced-risk products, including heat sticks, vapes, and oral nicotine offerings, primarily outside of the US. With the 2023 acquisition of Swedish Match, a leading manufacturer of traditional oral tobacco products and nicotine pouches primarily in the US and Scandinavia, PMI is not only dominant in smokable products but also has the Iqos and Zyn brands, which respectively dominate heated tobacco and nicotine pouches in most markets. It also owns the Veev brand in vapes.
87GF Score

Get the complete analysis for XSWX:PMI

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

CHF145.00
Price
CHF115.94
GF Value