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Reed'sREED -3.40%26 EV-to-EBIT is -1.03 as of Sep. 11, 2026. GuruFocus rates REED with a GF Score™ of 26/100 and a GF Value™ of $0.64 (Significantly Overvalued). The stock has 6 warning signs investors should review. Among 97 Beverages - Non-Alcoholic companies, Reed's ranks worse than 1030926.8% on this metric.
EV-to-EBIT is calculated as Enterprise Value divided by its EBIT. As of today, Reed's's Enterprise Value is $18.07 Mil.
Reed's's EBIT for the trailing twelve months (TTM) ended in Jun. 2026 was $-17.57 Mil. Therefore, Reed's's EV-to-EBIT for today is -1.03.
The historical rank and industry rank for Reed's's EV-to-EBIT or its related term are showing as below:
REED'
s EV-to-EBIT Range Over the Past 10 Years
Min: -49.86 Med: -4.41 Max: -1
Current: -1.03
During the past 13 years, the highest EV-to-EBIT of Reed's was -1.00. The lowest was -49.86. And the median was -4.41.
REED's EV-to-EBIT is ranked worse than 100% of 97
companies
in the Beverages - Non-Alcoholic industry
Industry Median: 14.13
vs REED: -1.03
This is a more accurate valuation of companies' operation because it considers the debt and cash on its balance sheet, and non-operating items such as interest payment, tax, and one-time items are not included in the Operating Income.
Reed's's Enterprise Value for the quarter that ended in Jun. 2026 was $22.79 Mil.
Reed's's EBIT for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $-17.57 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Reed's EV-to-EBIT Related Terms
Reed's EV-to-EBIT Historical Data
* Premium members only.
The historical data trend for Reed's's EV-to-EBIT can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Beverages - Non-Alcoholic subindustry, Reed's's EV-to-EBIT, along with its competitors' market caps and EV-to-EBIT data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Reed's EV-to-EBIT vs Beverages - Non-Alcoholic Industry
For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, Reed's's EV-to-EBIT distribution charts can be found below:
* The bar in red indicates where Reed's's EV-to-EBIT falls into.
Reed's's current Enterprise Value is $18.07 Mil.
Reed's's EBIT for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $-17.57 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Reed's (REED) has a EV-to-EBIT of -1.03 as of Sep. 11, 2026. EV to EBIT ratio is the inverse of Joel Greenblatt's earnings yield definition. View historical data on Reed's and its competitors. According to the industry distribution chart, Reed's ranks #999999 out of 97 companies in the Beverages - Non-Alcoholic industry.
Is Reed's' EV-to-EBIT too high?
Reed's' current EV-to-EBIT is -1.03. Based on the distribution chart, Reed's ranks #999999 out of 97 companies in the Beverages - Non-Alcoholic industry, which is in the bottom quartile relative to peers. Overall, Reed's has a GF Score™ of 26/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Reed's' EV-to-EBIT compare to BNKK and MOJO?
According to the Beverages - Non-Alcoholic industry distribution chart, Reed's ranks #999999 out of 97 companies for EV-to-EBIT. This places Reed's in the lower half of its industry. The industry median EV-to-EBIT is 14.13. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-EBIT for a Beverages - Non-Alcoholic company?
The median EV-to-EBIT among Beverages - Non-Alcoholic companies is 14.13, based on 97 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-EBIT significantly above this median, while those in the bottom quartile fall well below. However, EV-to-EBIT should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-EBIT mean?
A high EV-to-EBIT can signal that a stock is expensive relative to its fundamentals. EV to EBIT ratio is the inverse of Joel Greenblatt's earnings yield definition. View historical data on Reed's and its competitors. For the Beverages - Non-Alcoholic industry, the median EV-to-EBIT is 14.13 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Reed's's current EV-to-EBIT is -1.03. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Reed's stock overvalued right now?
Based on GuruFocus' analysis, Reed's (REED) is currently considered Significantly Overvalued. The stock's GF Value™ is $0.64, compared to a current price of $0.87 — trading 36.1% above its estimated fair value. The current EV-to-EBIT is -1.03. Reed's' overall GF Score™ is 26/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-EBIT calculated?
EV-to-EBIT is calculated from a company's financial statements. For Reed's (REED), the current EV-to-EBIT is -1.03 as of Sep. 11, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Reed's (REED) Overvalued in 2026?
Based on GuruFocus' analysis, Reed's stock appears to be overvalued.
The current stock price of $0.87 is trading 36.1% above its estimated GF Value™ of $0.64.
GuruFocus considers Reed's to be Significantly Overvalued.
Key valuation signals for REED:
EV-to-EBIT: -1.03
GF Value™: $0.64 vs. price of $0.87 (36.1% above fair value)
No single metric tells the full story. See the REED stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Reed's Inc is a branded beverage company offering a portfolio of natural, premium, and functional beverages under the Reed's and Virgil's brands. The company's portfolio of handcrafted, all-natural beverages is sold in outlets nationwide, including the natural and specialty food channel, grocery stores, mass merchants, drug stores, convenience stores, club stores, and on-premise locations, including bars and restaurants. The company operates in a single reportable segment, which consists of manufacturing carbonated beverages under Reed's and Virgil's brand names.
26GF Score
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