REED (Reed's) GF Value : $0.76 (As of Apr. 03, 2025)

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What is Reed's GF Value?

As of today (2025-04-03), Reed's's share price is $1.40. Reed's's GF Value is $0.76. Therefore, Reed's's Price-to-GF-Value for today is 1.84. Based on the relationship between the current stock price and the GF Value, GuruFocus believes Reed's is Significantly Overvalued.

The GF Value represents the intrinsic value of a stock, determined using GuruFocus' proprietary methodology. The GF Value Line on our stock Summary page provides an estimate of the stock’s fair-trading value.

To calculate this value, GuruFocus follows these steps:

We analyze historical correlations between the stock price and key business performance metrics, such as revenue, earnings, cash flow, and book value.
We identify the metrics that have the strongest historical correlation with the stock price and determine the historical multiples at which the stock has traded relative to these metrics.
Using these historical multiples as a reference, we estimate the stock's fair value while accounting for future business growth. Adjustments may be made based on the company’s past returns and growth trends.

GuruFocus believes that the GF Value Line represents the fair value at which a stock should trade. Stock prices typically fluctuate around this line. If a stock’s price is significantly above the GF Value Line, it is considered overvalued, and its future returns are likely to be lower. Conversely, if the stock price is significantly below the GF Value Line, its future returns are likely to be higher.

Please note that "Possible Value Trap, Think Twice" applies to companies that appear significantly undervalued but are either experiencing a long-term business decline or facing financial distress.

Reed's (OTCPK:REED) GF Value Explanation

Based on the relationship between the current stock price and the GF Value, GuruFocus provides the following 6 ratings:

Posssible Evaluations	All-in-One Screener Examples (2)
Possible Value Trap, Think Twice (1)	Predictable Companies that possibly be Value Traps
Significantly Overvalued	Predictable Companies which are Significantly Overvalued
Modestly Overvalued	Predictable Companies which are Modestly Overvalued
Fairly Valued	Predictable High Quality Companies which are Fairly Valued
Modestly Undervalued (3)	Predictable High Quality Companies which are Modestly Undervalued
Significantly Undervalued (3)	Predictable High Quality Companies which are Significantly Undervalued

(1) "Possible Value Trap, Think Twice" applies to companies that appear significantly undervalued but are either experiencing a long-term business decline or facing financial distress.

(2) These are some simple examples. You can access our GF Valuation filter under All-in-One Screener’s Fundamental tab, and Price-to-GF-Value filter under Valuation Ratio tab and set your own criteria.

(3) A sufficient margin of safety exists only when the stock is undervalued.

Reed's's Price-to-GF-Value for today is calculated as

Price-to-GF-Value	=	Share Price	/	GF Value
	=	1.40	/	0.76
	=	1.84

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Reed's GF Value Related Terms

Thank you for viewing the detailed overview of Reed's's GF Value provided by GuruFocus.com. Please click on the following links to see related term pages.

Reed's Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Beverages - Non-Alcoholic » Reed's Inc (OTCPK:REED) » Definitions » GF Value

Comparable Companies

Traded in Other Exchanges

N/A

Address

201 Merritt 7, Norwalk, CT, USA, 06851

Website

https://www.drinkreeds.com

Reed's Inc sells Ginger Beer brand. The company's portfolio of handcrafted, all natural beverages is sold in over 45,000 outlets nationwide including the natural and specialty food channel, grocery stores, mass merchants, drug stores, convenience stores, club stores, and on-premise locations including bars and restaurants. The company's two core brands are Reed's, which includes Reed's Craft Ginger Beer, Reed's Real Ginger Ale, Reed's Mules, and Reed's Hard Ginger Ale; and Virgil's Handcrafted sodas.

Executives

Union Square Park Capital Management, Llc	director, 10 percent owner, other: See Remarks	1120 AVENUE OF THE AMERICAS, SUITE 1512, NEW YORK NY 10036
Shufen Deng	10 percent owner	ROOMS 3006-07, CHINA RESOURCES BUILDING, 26 HARBOUR ROAD, WANCHAI, HONG KONG K3 000000
John Bello	director	201 MERRITT 7 CORPORATE PARK, NORWALK CT 06851
D&d Source Of Life Holding Ltd.	10 percent owner	ROOMS 3006-07, CHINA RESOURCES BUILDING, 26 HARBOUR ROAD, WANCHAI, HONG KONG K3 000000
Christopher Scott Burleson	officer: CCO	6527 LEDERER AVE, WEST HILLS CA 91307
Thomas Wayne Kosler	director	39919 N. 102ND ST, SCOTTSDALE AZ 85262
Leon Michael Zaltzman	director, 10 percent owner, other: See Remarks	1120 AVENUE OF THE AMERICAS, FLOOR 15, NEW YORK NY 10036
Union Square Park Gp, Llc	director, 10 percent owner, other: See Remarks	1120 AVENUE OF THE AMERICAS, 15TH FLOOR, NEW YORK NY 10036
Union Square Park Partners, Lp	director, 10 percent owner, other: See Remarks	1251 AVENUE OF THE AMERICAS, 34TH FLOOR, NEW YORK NY 10020
Rhonda Kallman	director	42 BROOK STREET, SCITUATE MA 02066
Thomas J. Spisak	officer: CFO	201 MERRITT 7, NORWALK CT 06851
Snyder Norman E. Jr.	officer: COO	88 GREY ROCKS ROAD, WILTON CT 06897
Richard H. Hubli	officer: COO	36 ROCKHOUSE ROAD, WILTON CT 06897
Joann Christine Tinnelly	officer: INTERIM CFO 11/22/19 -12/1/19	19 NORTON LANE, OLD GREENWICH CT 06870
Lewis Jaffe	director	201 MERRITT 7 CORPORATE PARK, NORWALK CT 06851