REED (Reed's) GF Value Rank : 0 (As of Apr. 22, 2025)

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What is Reed's GF Value Rank?

Reed's has the GF Value Rank of 0.

GF Value Rank evaluates the exclusive GuruFocus valuation and performance of a stock, rated on a scale from 1 to 10. It is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

A higher score indicates a stock with a relatively low valuation and substantial potential for outperformance. Conversely, a lower score often reflects stocks that are either highly overvalued or deeply undervalued, both of which tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Reed's GF Value Rank Related Terms

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Reed's Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Beverages - Non-Alcoholic » Reed's Inc (OTCPK:REED) » Definitions » GF Value Rank

Comparable Companies

Traded in Other Exchanges

N/A

Address

500 Merritt 7, Norwalk, CT, USA, 06851

Website

https://www.drinkreeds.com

Reed's Inc sells Ginger Beer brand. The company's portfolio of handcrafted, all natural beverages is sold in outlets nationwide including the natural and specialty food channel, grocery stores, mass merchants, drug stores, convenience stores, club stores, and on-premise locations including bars and restaurants. The company's two core brands are Reed's, which includes Reed's Craft Ginger Beer, Reed's Real Ginger Ale, Reed's Mules, and Reed's Hard Ginger Ale; and Virgil's Handcrafted sodas.

Executives

Union Square Park Capital Management, Llc	director, 10 percent owner, other: See Remarks	1120 AVENUE OF THE AMERICAS, SUITE 1512, NEW YORK NY 10036
Shufen Deng	10 percent owner	ROOMS 3006-07, CHINA RESOURCES BUILDING, 26 HARBOUR ROAD, WANCHAI, HONG KONG K3 000000
John Bello	director	201 MERRITT 7 CORPORATE PARK, NORWALK CT 06851
D&d Source Of Life Holding Ltd.	10 percent owner	ROOMS 3006-07, CHINA RESOURCES BUILDING, 26 HARBOUR ROAD, WANCHAI, HONG KONG K3 000000
Christopher Scott Burleson	officer: CCO	6527 LEDERER AVE, WEST HILLS CA 91307
Thomas Wayne Kosler	director	39919 N. 102ND ST, SCOTTSDALE AZ 85262
Leon Michael Zaltzman	director, 10 percent owner, other: See Remarks	1120 AVENUE OF THE AMERICAS, FLOOR 15, NEW YORK NY 10036
Union Square Park Gp, Llc	director, 10 percent owner, other: See Remarks	1120 AVENUE OF THE AMERICAS, 15TH FLOOR, NEW YORK NY 10036
Union Square Park Partners, Lp	director, 10 percent owner, other: See Remarks	1251 AVENUE OF THE AMERICAS, 34TH FLOOR, NEW YORK NY 10020
Rhonda Kallman	director	42 BROOK STREET, SCITUATE MA 02066
Thomas J. Spisak	officer: CFO	201 MERRITT 7, NORWALK CT 06851
Snyder Norman E. Jr.	officer: COO	88 GREY ROCKS ROAD, WILTON CT 06897
Richard H. Hubli	officer: COO	36 ROCKHOUSE ROAD, WILTON CT 06897
Joann Christine Tinnelly	officer: INTERIM CFO 11/22/19 -12/1/19	19 NORTON LANE, OLD GREENWICH CT 06870
Lewis Jaffe	director	201 MERRITT 7 CORPORATE PARK, NORWALK CT 06851