Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
WayfairW -5.44%59 EV-to-OCF is 23.84 as of Aug. 02, 2026, which is 16% below its 10-year median of 28.49. GuruFocus rates W with a GF Score™ of 59/100 and a GF Value™ of $53.90 (Significantly Overvalued). The stock has 6 warning signs investors should review. Among 1,135 Retail - Cyclical companies, Wayfair ranks worse than 84.49% on this metric.
EV-to-OCF is calculated as enterprise value divided by its cash flow from operations. As of today, Wayfair's Enterprise Value is $13,780 Mil.
Wayfair's Cash Flow from Operations for the trailing twelve months (TTM) ended in Mar. 2026 was $578 Mil. Therefore, Wayfair's EV-to-OCF for today is 23.84.
The historical rank and industry rank for Wayfair's EV-to-OCF or its related term are showing as below:
W'
s EV-to-OCF Range Over the Past 10 Years
Min: -430.04 Med: 28.49 Max: 1959.64
Current: 23.84
During the past 13 years, the highest EV-to-OCF of Wayfair was 1959.64. The lowest was -430.04. And the median was 28.49.
W's EV-to-OCF is ranked worse than 84.49% of 1135
companies
in the Retail - Cyclical industry
Industry Median: 7.14
vs W: 23.84
EV-to-OCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
As of today (2026-08-02), Wayfair's stock price is $84.90.
Wayfair's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Mar. 2026 was $-2.340. Therefore, Wayfair's PE Ratio (TTM) for today is At Loss.
EV-to-OCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
Wayfair's share price for today is $84.90.
Wayfair's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $-2.340.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Enterprise Value is used because it is a more complete measure in reflecting how much an investor pays when buying a company. Cash Flow from Operations is an important financial metric because it represents the cash generated from operating activities at a company's disposal. Companies with a low EV-to-OCF ratio, combined with a strong balance sheet are generally considered as undervalued.
Wayfair EV-to-OCF Related Terms
Wayfair EV-to-OCF Historical Data
* Premium members only.
The historical data trend for Wayfair's EV-to-OCF can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Internet Retail subindustry, Wayfair's EV-to-OCF, along with its competitors' market caps and EV-to-OCF data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Wayfair EV-to-OCF vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Wayfair's EV-to-OCF distribution charts can be found below:
* The bar in red indicates where Wayfair's EV-to-OCF falls into.
Wayfair's current Enterprise Value is $13,780 Mil.
Wayfair's Cash Flow from Operations for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $578 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Wayfair (W) has a EV-to-OCF of 23.84 as of Aug. 02, 2026. This is 16% below median its historical median of 28.49. According to the industry distribution chart, Wayfair ranks #959 out of 1135 companies in the Retail - Cyclical industry, placing it in the top 84.5%.
Is Wayfair's EV-to-OCF too high?
Wayfair's current EV-to-OCF of 23.84 is 16% below median its 10-year median of 28.49. The Retail - Cyclical industry median EV-to-OCF is 7.14. Wayfair's value of 23.84 is 233.9% above this industry median. Based on the distribution chart, Wayfair ranks #959 out of 1135 companies in the Retail - Cyclical industry, which is in the bottom quartile relative to peers. Overall, Wayfair has a GF Score™ of 59/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Wayfair's EV-to-OCF compare to CART and CHWY?
According to the Retail - Cyclical industry distribution chart, Wayfair ranks #959 out of 1135 companies for EV-to-OCF. This places Wayfair in the lower half of its industry. The industry median EV-to-OCF is 7.14. Wayfair's value of 23.84 is 233.9% above this benchmark. While the company's 10-year median is 28.49 vs. the industry median of 7.14, Wayfair has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-OCF for a Retail - Cyclical company?
The median EV-to-OCF among Retail - Cyclical companies is 7.14, based on 1,135 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-OCF significantly above this median, while those in the bottom quartile fall well below. However, EV-to-OCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Wayfair's current EV-to-OCF of 23.84 is 233.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-OCF mean?
A high EV-to-OCF can signal that a stock is expensive relative to its fundamentals. For the Retail - Cyclical industry, the median EV-to-OCF is 7.14 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Wayfair's current EV-to-OCF is 23.84, which is 16% below median its own 10-year median of 28.49. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Wayfair stock overvalued right now?
Based on GuruFocus' analysis, Wayfair (W) is currently considered Significantly Overvalued. The stock's GF Value™ is $53.90, compared to a current price of $84.90 — trading 57.5% above its estimated fair value. The current EV-to-OCF is 23.84, which is 16% below median its 10-year median of 28.49 and 233.9% above the Retail - Cyclical industry median of 7.14. Wayfair's overall GF Score™ is 59/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-OCF calculated?
EV-to-OCF is calculated from a company's financial statements. For Wayfair (W), the current EV-to-OCF is 23.84 as of Aug. 02, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Wayfair (W) Overvalued in 2026?
Based on GuruFocus' analysis, Wayfair stock appears to be overvalued.
The current stock price of $84.90 is trading 57.5% above its estimated GF Value™ of $53.90.
GuruFocus considers Wayfair to be Significantly Overvalued.
Key valuation signals for W:
EV-to-OCF: 23.84 (16% below median its 10-year median of 28.49)
GF Value™: $53.90 vs. price of $84.90 (57.5% above fair value)
Industry Position: 233.9% above the Retail - Cyclical median (#959 of 1135)
No single metric tells the full story. See the W stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Wayfair engages in e-commerce in the United States (88% of 2025 sales), Canada, the United Kingdom, and Ireland. It's also embarked on expansion into the brick-and-mortar landscape, with 13 stores (excluding outlets) between the AllModern, Birch Lane, Joss & Main, and Wayfair banners. At the end of 2025, the firm offered more than 40 million products from more than 20,000 suppliers under the brands Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold. Its offerings include furniture, everyday and seasonal decor, decorative accents, housewares, as well as advertising and logistics services. Wayfair was founded in 2002 and began trading publicly in 2014.
59GF Score
Get the complete analysis for W
EV-to-OCF is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
W has been successfully added to your 
