W (Wayfair) GF Value : $46.18 (As of Mar. 13, 2025)

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What is Wayfair GF Value?

As of today (2025-03-13), Wayfair's share price is $31.00. Wayfair's GF Value is $46.18. Therefore, Wayfair's Price-to-GF-Value for today is 0.67. Based on the relationship between the current stock price and the GF Value, GuruFocus believes Wayfair is Possible Value Trap, Think Twice.

The GF Value represents the intrinsic value of a stock, determined using GuruFocus' proprietary methodology. The GF Value Line on our stock Summary page provides an estimate of the stock’s fair-trading value.

To calculate this value, GuruFocus follows these steps:

We analyze historical correlations between the stock price and key business performance metrics, such as revenue, earnings, cash flow, and book value.
We identify the metrics that have the strongest historical correlation with the stock price and determine the historical multiples at which the stock has traded relative to these metrics.
Using these historical multiples as a reference, we estimate the stock's fair value while accounting for future business growth. Adjustments may be made based on the company’s past returns and growth trends.

GuruFocus believes that the GF Value Line represents the fair value at which a stock should trade. Stock prices typically fluctuate around this line. If a stock’s price is significantly above the GF Value Line, it is considered overvalued, and its future returns are likely to be lower. Conversely, if the stock price is significantly below the GF Value Line, its future returns are likely to be higher.

Please note that "Possible Value Trap, Think Twice" applies to companies that appear significantly undervalued but are either experiencing a long-term business decline or facing financial distress.

Wayfair (NYSE:W) GF Value Explanation

Based on the relationship between the current stock price and the GF Value, GuruFocus provides the following 6 ratings:

Posssible Evaluations	All-in-One Screener Examples (2)
Possible Value Trap, Think Twice (1)	Predictable Companies that possibly be Value Traps
Significantly Overvalued	Predictable Companies which are Significantly Overvalued
Modestly Overvalued	Predictable Companies which are Modestly Overvalued
Fairly Valued	Predictable High Quality Companies which are Fairly Valued
Modestly Undervalued (3)	Predictable High Quality Companies which are Modestly Undervalued
Significantly Undervalued (3)	Predictable High Quality Companies which are Significantly Undervalued

(1) "Possible Value Trap, Think Twice" applies to companies that appear significantly undervalued but are either experiencing a long-term business decline or facing financial distress.

(2) These are some simple examples. You can access our GF Valuation filter under All-in-One Screener’s Fundamental tab, and Price-to-GF-Value filter under Valuation Ratio tab and set your own criteria.

(3) A sufficient margin of safety exists only when the stock is undervalued.

Wayfair's Price-to-GF-Value for today is calculated as

Price-to-GF-Value	=	Share Price	/	GF Value
	=	31.00	/	46.18
	=	0.67

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Wayfair GF Value Related Terms

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Wayfair Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Retail - Cyclical » Wayfair Inc (NYSE:W) » Definitions » GF Value

Comparable Companies

Traded in Other Exchanges

W:Mexico 0A4A:UK 1WF:Germany W2YF34:Brazil

Address

4 Copley Place, Boston, MA, USA, 02116

Website

https://www.wayfair.com

Wayfair engages in e-commerce in the United States (87% of 2023 sales), Canada, the United Kingdom, Germany, and Ireland. It's also embarked on expansion into the brick-and-mortar landscape, with a handful of stores between the AllModern, Birch Lane, Joss & Main, and Wayfair banners. At the end of 2023, the firm offered more than 30 million products from more than 20,000 suppliers under the brands Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold. Its offerings include furniture, everyday and seasonal decor, decorative accents, housewares, and other home goods. Wayfair was founded in 2002 and began trading publicly in 2014.

Executives

Anke Schaferkordt	director	C/O WAYFAIR INC., 4 COPLEY PLACE, BOSTON MA 02116
Niraj Shah	director, 10 percent owner, officer: Chief Executive Officer	C/O WAYFAIR INC., 4 COPLEY PLACE, BOSTON MA 02116
Steven Conine	director, 10 percent owner, officer: Chief Technology Officer	C/O WAYFAIR INC., 4 COPLEY PLACE, BOSTON MA 02116
Jon Blotner	officer: Chief Commercial Officer	C/O WAYFAIR INC., 4 COPLEY PLACE, BOSTON MA 02116
Kate Gulliver	officer: CFO and Chief Admin Officer	4 COPLEY PLACE, BOSTON MA 02116
Fiona Tan	officer: Chief Technology Officer	41 DISCOVERY, IRVINE CA 92618
Thomas Netzer	officer: Chief Operating Officer	C/O WAYFAIR INC., 4 COPLEY PLACE, BOSTON MA 02116
Steve Oblak	officer: SVP and GM, Wayfair.com	C/O WAYFAIR INC., 4 COPLEY PLACE, BOSTON MA 02116
Michael D Fleisher	officer: Chief Financial Officer	C/O WAYFAIR INC., 4 COPLEY PLACE, BOSTON MA 02116
Michael W. Choe	director	C/O CHARLESBANK CAPITAL PARTNERS, 200 CLARENDON STREET, 54TH FLOOR, BOSTON MA 02109
James R. Miller	director	4050 EAST COTTON CENTER BLVD. 6-68, PHOENIX AZ 85040
Jeremy King	director	C/O WAYFAIR LLC, 4 COPLEY PLACE, BOSTON MA 02116
Michael Andrew Kumin	director, 10 percent owner	C/O GREAT HILL PARTNERS, L.P., 200 CLARENDON STREET, 29TH FLOOR, BOSTON MA 02116
Edmond Macri	officer: SVP, Marketing and Analytics	C/O WAYFAIR INC., 4 COPLEY PLACE, BOSTON MA 02116
Michael E Sneed	director	JOHNSON & JOHNSON, ONE JOHNSON & JOHNSON PLAZA, NEW BRUNSWICK NJ 08933