W (Wayfair) Selling and Marketing Expense : $1,472 Mil (TTM As of Dec. 2024)

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What is Wayfair Selling and Marketing Expense?

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. Wayfair's Selling and Marketing Expense for the three months ended in Dec. 2024 was $429 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Dec. 2024 was $1,472 Mil.

Wayfair Selling and Marketing Expense Historical Data

The historical data trend for Wayfair's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Wayfair Selling and Marketing Expense Chart

Wayfair Annual Data

Trend

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Dec24

Selling and Marketing Expense

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1,412.00

1,378.00

1,473.00

1,397.00

1,472.00

Wayfair Quarterly Data
	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23	Mar24	Jun24	Sep24	Dec24
Selling and Marketing Expense	Get a 7-Day Free Trial															381.00	324.00	365.00	354.00	429.00

Wayfair Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Dec. 2024 adds up the quarterly data reported by the company within the most recent 12 months, which was $1,472 Mil.

Wayfair Selling and Marketing Expense Related Terms

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Wayfair Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Retail - Cyclical » Wayfair Inc (NYSE:W) » Definitions » Selling and Marketing Expense

Comparable Companies

Traded in Other Exchanges

0A4A:UK 1WF:Germany W2YF34:Brazil

Address

4 Copley Place, Boston, MA, USA, 02116

Website

https://www.wayfair.com

Wayfair engages in e-commerce in the United States (88% of 2024 sales), Canada, the United Kingdom, and Ireland. It's also embarked on expansion into the brick-and-mortar landscape, with a handful of stores between the AllModern, Birch Lane, Joss & Main, and Wayfair banners. At the end of 2024, the firm offered more than 30 million products from more than 20,000 suppliers under the brands Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold. Its offerings include furniture, everyday and seasonal decor, decorative accents, housewares, and other home goods. Wayfair was founded in 2002 and began trading publicly in 2014.

Executives

Niraj Shah	director, 10 percent owner, officer: Chief Executive Officer	C/O WAYFAIR INC., 4 COPLEY PLACE, BOSTON MA 02116
Steven Conine	director, 10 percent owner, officer: Chief Technology Officer	C/O WAYFAIR INC., 4 COPLEY PLACE, BOSTON MA 02116
Anke Schaferkordt	director	C/O WAYFAIR INC., 4 COPLEY PLACE, BOSTON MA 02116
Jon Blotner	officer: Chief Commercial Officer	C/O WAYFAIR INC., 4 COPLEY PLACE, BOSTON MA 02116
Kate Gulliver	officer: CFO and Chief Admin Officer	4 COPLEY PLACE, BOSTON MA 02116
Fiona Tan	officer: Chief Technology Officer	41 DISCOVERY, IRVINE CA 92618
Thomas Netzer	officer: Chief Operating Officer	C/O WAYFAIR INC., 4 COPLEY PLACE, BOSTON MA 02116
Steve Oblak	officer: SVP and GM, Wayfair.com	C/O WAYFAIR INC., 4 COPLEY PLACE, BOSTON MA 02116
Michael D Fleisher	officer: Chief Financial Officer	C/O WAYFAIR INC., 4 COPLEY PLACE, BOSTON MA 02116
Michael W. Choe	director	C/O CHARLESBANK CAPITAL PARTNERS, 200 CLARENDON STREET, 54TH FLOOR, BOSTON MA 02109
James R. Miller	director	4050 EAST COTTON CENTER BLVD. 6-68, PHOENIX AZ 85040
Jeremy King	director	C/O WAYFAIR LLC, 4 COPLEY PLACE, BOSTON MA 02116
Michael Andrew Kumin	director, 10 percent owner	C/O GREAT HILL PARTNERS, L.P., 200 CLARENDON STREET, 29TH FLOOR, BOSTON MA 02116
Edmond Macri	officer: SVP, Marketing and Analytics	C/O WAYFAIR INC., 4 COPLEY PLACE, BOSTON MA 02116
Michael E Sneed	director	JOHNSON & JOHNSON, ONE JOHNSON & JOHNSON PLAZA, NEW BRUNSWICK NJ 08933