W (Wayfair) Shiller PE Ratio: (As of Sep. 15, 2026)

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W Wayfair Inc W
59 GF Score
Price $104.79
GF Value $57.12
Valuation Significantly Overvalued
! 6 Warning Signs
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What is Wayfair Shiller PE Ratio?

Shiller PE for Stocks: The True Measure of Stock Valuation


Wayfair  (NYSE:W) Shiller PE Ratio Explanation

Compared with the regular PE Ratio, which works poorly for cyclical businesses, the Shiller PE Ratio smoothed out the fluctuations of profit margins during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Shiller PE Ratio should give similar results to regular PE Ratio.

Compared with the PS Ratio, the Shiller PE Ratio makes the comparison between different industries more meaningful.


Be Aware

Shiller PE Ratio assumes that over the long term, businesses and profitability revert to their means. If a company's business model does not work in the future compared with the past, Shiller PE Ratio and PS Ratio will give false valuations.


Wayfair Shiller PE Ratio Related Terms


Wayfair Shiller PE Ratio Historical Data

* Premium members only.

The historical data trend for Wayfair's Shiller PE Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Wayfair Shiller PE Ratio Chart

Wayfair Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Shiller PE Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.00

Wayfair Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Shiller PE Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.00

W vs CART, CHWY, ETSY: Shiller PE Ratio Comparison

For the Internet Retail subindustry, Wayfair's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Wayfair Shiller PE Ratio vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Wayfair's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Wayfair's Shiller PE Ratio falls into.


W
59GF Score
Wayfair Inc W
Shiller PE Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Wayfair Shiller PE Ratio Calculation

For Shiller PE Ratio, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller PE Ratio is also called PE10.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Wayfair's E10 for the quarter that ended in Jun. 2026 is calculated as:

For example, Wayfair's adjusted earnings per share data for the three months ended in Jun. 2026 was:

Adj_EPS=Earnings per Share (Diluted)/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=-0.01/333.9520*333.9520
=-0.010

Current CPI (Jun. 2026) = 333.9520.

Wayfair Quarterly Data

Earnings per Share (Diluted) CPI Adj_EPS
201609 -0.720 241.428 -0.996
201612 -0.510 241.432 -0.705
201703 -0.660 243.801 -0.904
201706 -0.450 244.955 -0.613
201709 -0.880 246.819 -1.191
201712 -0.830 246.524 -1.124
201803 -1.220 249.554 -1.633
201806 -1.130 251.989 -1.498
201809 -1.690 252.439 -2.236
201812 -1.590 251.233 -2.114
201903 -2.200 254.202 -2.890
201906 -1.980 256.143 -2.581
201909 -2.940 256.759 -3.824
201912 -3.540 256.974 -4.600
202003 -3.040 258.115 -3.933
202006 2.540 257.797 3.290
202009 1.670 260.280 2.143
202012 0.230 260.474 0.295
202103 0.160 264.877 0.202
202106 1.140 271.696 1.401
202109 -0.750 274.310 -0.913
202112 -1.920 278.802 -2.300
202203 -3.040 287.504 -3.531
202206 -3.590 296.311 -4.046
202209 -2.660 296.808 -2.993
202212 -3.260 296.797 -3.668
202303 -3.220 301.836 -3.563
202306 -0.410 305.109 -0.449
202309 -1.400 307.789 -1.519
202312 -1.490 306.746 -1.622
202403 -2.060 312.332 -2.203
202406 -0.340 314.175 -0.361
202409 -0.600 315.301 -0.635
202412 -1.020 315.605 -1.079
202503 -0.890 319.799 -0.929
202506 0.110 322.561 0.114
202509 -0.760 324.800 -0.781
202512 -0.890 324.054 -0.917
202603 -0.800 330.213 -0.809
202606 -0.010 333.952 -0.010

Add all the adjusted EPS together and divide 10 will get our E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

Is Wayfair (W) Overvalued in 2026?

Based on GuruFocus' analysis, Wayfair stock appears to be overvalued. The current stock price of $104.79 is trading 83.5% above its estimated GF Value™ of $57.12. GuruFocus considers Wayfair to be Significantly Overvalued.

Key valuation signals for W:

  • Shiller PE Ratio:
  • GF Value™: $57.12 vs. price of $104.79 (83.5% above fair value)
  • GF Score™: 59/100 with 6 warning signs

No single metric tells the full story. See the W stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Wayfair Business Description

Address 4 Copley Place, Boston, MA, USA, 02116
Wayfair engages in e-commerce in the United States (88% of 2025 sales), Canada, the United Kingdom, and Ireland. It's also embarked on expansion into the brick-and-mortar landscape, with 13 stores (excluding outlets) between the AllModern, Birch Lane, Joss & Main, and Wayfair banners. At the end of 2025, the firm offered more than 40 million products from more than 20,000 suppliers under the brands Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold. Its offerings include furniture, everyday and seasonal decor, decorative accents, housewares, as well as advertising and logistics services. Wayfair was founded in 2002 and began trading publicly in 2014.
59GF Score

Get the complete analysis for W

Shiller PE Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$104.79
Price
$57.12
GF Value