Clorox CoCLX -0.50%74 EV-to-FCF is 39.30 as of Jun. 25, 2026, which is 38% above its 10-year median of 28.49. GuruFocus rates CLX with a GF Score™ of 74/100 and a GF Value™ of $133.67 (Modestly Undervalued). The stock has 5 warning signs investors should review. Among 1,190 Consumer Packaged Goods companies, Clorox Co ranks worse than 78.82% on this metric.
EV-to-FCF is calculated as enterprise value divided by its free cash flow. As of today, Clorox Co's Enterprise Value is $14,933 Mil.
Clorox Co's Free Cash Flow for the trailing twelve months (TTM) ended in Mar. 2026 was $380 Mil. Therefore, Clorox Co's EV-to-FCF for today is 39.30.
The historical rank and industry rank for Clorox Co's EV-to-FCF or its related term are showing as below:
CLX'
s EV-to-FCF Range Over the Past 10 Years
Min: 18.67 Med: 28.49 Max: 48.98
Current: 39.3
During the past 13 years, the highest EV-to-FCF of Clorox Co was 48.98. The lowest was 18.67. And the median was 28.49.
CLX's EV-to-FCF is ranked worse than 78.82% of 1190
companies
in the Consumer Packaged Goods industry
Industry Median: 15.67
vs CLX: 39.30
EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
Clorox Co's share price for today is $94.90.
Clorox Co's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $6.160.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Enterprise Value is used because it is a more complete measure in reflecting how much an investor pays when buying a company. Free Cash Flow is an important financial metric because it represents the actual amount of cash at a company's disposal. Companies with a low EV-to-FCF ratio, combined with a strong balance sheet are generally considered as undervalued.
Clorox Co EV-to-FCF Related Terms
Clorox Co EV-to-FCF Historical Data
* Premium members only.
The historical data trend for Clorox Co's EV-to-FCF can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Household & Personal Products subindustry, Clorox Co's EV-to-FCF, along with its competitors' market caps and EV-to-FCF data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Clorox Co EV-to-FCF vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Clorox Co's EV-to-FCF distribution charts can be found below:
* The bar in red indicates where Clorox Co's EV-to-FCF falls into.
Clorox Co's current Enterprise Value is $14,933 Mil.
Clorox Co's Free Cash Flow for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $380 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Clorox Co (CLX) has a EV-to-FCF of 39.30 as of Jun. 25, 2026. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on Clorox Co and its competitors. This is 38% above median its historical median of 28.49. Over the past decade, Clorox Co's EV-to-FCF has ranged from 18.67 to 48.98. According to the industry distribution chart, Clorox Co ranks #938 out of 1190 companies in the Consumer Packaged Goods industry, placing it in the top 78.8%.
Is Clorox Co's EV-to-FCF too high?
Clorox Co's current EV-to-FCF of 39.30 is 38% above median its 10-year median of 28.49. Over the past 10 years, this metric has ranged from a low of 18.67 to a high of 48.98. The Consumer Packaged Goods industry median EV-to-FCF is 15.67. Clorox Co's value of 39.30 is 150.8% above this industry median. Based on the distribution chart, Clorox Co ranks #938 out of 1190 companies in the Consumer Packaged Goods industry, which is in the bottom quartile relative to peers. Overall, Clorox Co has a GF Score™ of 74/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Clorox Co's EV-to-FCF compare to ELF and IPAR?
According to the Consumer Packaged Goods industry distribution chart, Clorox Co ranks #938 out of 1190 companies for EV-to-FCF. This places Clorox Co in the lower half of its industry. The industry median EV-to-FCF is 15.67. Clorox Co's value of 39.30 is 150.8% above this benchmark. Historically, Clorox Co's own EV-to-FCF has ranged from 18.67 to 48.98 over the past decade. While the company's 10-year median is 28.49 vs. the industry median of 15.67, Clorox Co has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-FCF for a Consumer Packaged Goods company?
The median EV-to-FCF among Consumer Packaged Goods companies is 15.67, based on 1,190 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-FCF significantly above this median, while those in the bottom quartile fall well below. However, EV-to-FCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Clorox Co's current EV-to-FCF of 39.30 is 150.8% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-FCF mean?
A high EV-to-FCF can signal that a stock is expensive relative to its fundamentals. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on Clorox Co and its competitors. For the Consumer Packaged Goods industry, the median EV-to-FCF is 15.67 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Clorox Co's current EV-to-FCF is 39.30, which is 38% above median its own 10-year median of 28.49. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Clorox Co stock overvalued right now?
Based on GuruFocus' analysis, Clorox Co (CLX) is currently considered Modestly Undervalued. The stock's GF Value™ is $133.67, compared to a current price of $94.90 — trading 29% below its estimated fair value. The current EV-to-FCF is 39.30, which is 38% above median its 10-year median of 28.49 and 150.8% above the Consumer Packaged Goods industry median of 15.67. Clorox Co's overall GF Score™ is 74/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-FCF calculated?
EV-to-FCF is calculated from a company's financial statements. For Clorox Co (CLX), the current EV-to-FCF is 39.30 as of Jun. 25, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Clorox Co (CLX) Overvalued in 2026?
Based on GuruFocus' analysis, Clorox Co stock appears to be undervalued.
The current stock price of $94.90 is trading 29% below its estimated GF Value™ of $133.67.
GuruFocus considers Clorox Co to be Modestly Undervalued.
Key valuation signals for CLX:
EV-to-FCF: 39.30 (38% above median its 10-year median of 28.49)
GF Value™: $133.67 vs. price of $94.90 (29% below fair value)
Industry Position: 150.8% above the Consumer Packaged Goods median (#938 of 1190)
No single metric tells the full story. See the CLX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Since its inception more than 100 years ago, Clorox has expanded to operate in a variety of consumer product categories, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water filtration products, and natural personal care products. Beyond its namesake brand, the firm's portfolio includes Liquid-Plumr, Pine-Sol, S.O.S, Tilex, Kingsford, Fresh Step, Glad, Hidden Valley, KC Masterpiece, Brita, and Burt's Bees. More than 80% of Clorox's sales come from its home turf.
74GF Score
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