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Clorox CoCLX -2.24%72 Intrinsic Value: Projected FCF is $59.40 as of Sep. 21, 2026. GuruFocus rates CLX with a GF Score™ of 72/100 and a GF Value™ of $132.50 (Significantly Undervalued). The stock has 5 warning signs investors should review. Among 1,326 Consumer Packaged Goods companies, Clorox Co ranks worse than 66.21% on this metric.
Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company. The details of how we calculate the intrinsic value of stocks are described in detail here.
As of today (2026-09-21), Clorox Co's Intrinsic Value: Projected FCF is $59.40. The stock price of Clorox Co is $83.10. Therefore, Clorox Co's Price-to-Intrinsic-Value-Projected-FCF of today is 1.4.
The historical rank and industry rank for Clorox Co's Intrinsic Value: Projected FCF or its related term are showing as below:
CLX'
s Price-to-Projected-FCF Range Over the Past 10 Years
Min: 1.4 Med: 2.42 Max: 3.23
Current: 1.4
During the past 13 years, the highest Price-to-Intrinsic-Value-Projected-FCF of Clorox Co was 3.23. The lowest was 1.40. And the median was 2.42.
CLX's Price-to-Projected-FCF is ranked worse than 66.21% of 1326
companies
in the Consumer Packaged Goods industry
Industry Median: 1.01
vs CLX: 1.40
Clorox Co (NYSE:CLX) Intrinsic Value: Projected FCF Explanation
The growth multiple is capped between 8.35 and 17.74.
Total Stockholders Equity weighting is more art than science and it should always be revisited in more detail when researching a company. Weightings from 0% to 100% to more than 100% are possible. 80% was chosen as a happy median after taking the above ideas into consideration.
Clorox Co's Price-to-Intrinsic-Value-Projected-FCF for today is calculated as
Price-to-Intrinsic-Value-Projected-FCF
=
Share Price
/
Intrinsic Value: Projected FCF
=
83.10
/
59.403444482194
=
1.40
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Clorox Co Intrinsic Value: Projected FCF Related Terms
Clorox Co Intrinsic Value: Projected FCF Historical Data
* Premium members only.
The historical data trend for Clorox Co's Intrinsic Value: Projected FCF can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
CLX vs ELF, IPAR, NWL: Intrinsic Value: Projected FCF Comparison
For the Household & Personal Products subindustry, Clorox Co's Price-to-Projected-FCF, along with its competitors' market caps and Price-to-Projected-FCF data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Clorox Co Price-to-Projected-FCF vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Clorox Co's Price-to-Projected-FCF distribution charts can be found below:
* The bar in red indicates where Clorox Co's Price-to-Projected-FCF falls into.
Clorox Co Intrinsic Value: Projected FCF Calculation
Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company.
The details of how we calculate the intrinsic value of stocks are described in detail here.
This method smooths out the free cash flow over the past 6-7 years, multiplies the results by a growth multiple, and adds a portion of Total Stockholders Equity.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Intrinsic Value: Projected FCF of $59.40 mean?
Clorox Co (CLX) has a Intrinsic Value: Projected FCF of $59.40 as of Sep. 21, 2026. Intrinsic Value: Projected FCF is the stock value based on a projected free cash flow model. View historical data on Clorox Co and its competitors. According to the industry distribution chart, Clorox Co ranks #878 out of 1326 companies in the Consumer Packaged Goods industry, placing it in the top 66.2%.
Is Clorox Co's Intrinsic Value: Projected FCF too high?
Clorox Co's current Intrinsic Value: Projected FCF is $59.40. The Consumer Packaged Goods industry median Intrinsic Value: Projected FCF is 1.01. Clorox Co's value of $59.40 is 5781.2% above this industry median. Based on the distribution chart, Clorox Co ranks #878 out of 1326 companies in the Consumer Packaged Goods industry, which is below the industry midpoint. Overall, Clorox Co has a GF Score™ of 72/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Clorox Co's Intrinsic Value: Projected FCF compare to ELF and IPAR?
According to the Consumer Packaged Goods industry distribution chart, Clorox Co ranks #878 out of 1326 companies for Intrinsic Value: Projected FCF. This places Clorox Co in the lower half of its industry. The industry median Intrinsic Value: Projected FCF is 1.01. Clorox Co's value of $59.40 is 5781.2% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intrinsic Value: Projected FCF for a Consumer Packaged Goods company?
The median Intrinsic Value: Projected FCF among Consumer Packaged Goods companies is 1.01, based on 1,326 companies in the industry. Companies in the top quartile (top 25%) have a Intrinsic Value: Projected FCF significantly above this median, while those in the bottom quartile fall well below. However, Intrinsic Value: Projected FCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Clorox Co's current Intrinsic Value: Projected FCF of $59.40 is 5781.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intrinsic Value: Projected FCF mean?
A high Intrinsic Value: Projected FCF can signal that a stock is expensive relative to its fundamentals. Intrinsic Value: Projected FCF is the stock value based on a projected free cash flow model. View historical data on Clorox Co and its competitors. For the Consumer Packaged Goods industry, the median Intrinsic Value: Projected FCF is 1.01 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Clorox Co's current Intrinsic Value: Projected FCF is $59.40. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Clorox Co stock overvalued right now?
Based on GuruFocus' analysis, Clorox Co (CLX) is currently considered Significantly Undervalued. The stock's GF Value™ is $132.50, compared to a current price of $83.10 — trading 37.3% below its estimated fair value. The current Intrinsic Value: Projected FCF is $59.40 and 5781.2% above the Consumer Packaged Goods industry median of 1.01. Clorox Co's overall GF Score™ is 72/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intrinsic Value: Projected FCF calculated?
Intrinsic Value: Projected FCF is calculated from a company's financial statements. For Clorox Co (CLX), the current Intrinsic Value: Projected FCF is $59.40 as of Sep. 21, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Clorox Co (CLX) Overvalued in 2026?
Based on GuruFocus' analysis, Clorox Co stock appears to be undervalued.
The current stock price of $83.10 is trading 37.3% below its estimated GF Value™ of $132.50.
GuruFocus considers Clorox Co to be Significantly Undervalued.
Key valuation signals for CLX:
Intrinsic Value: Projected FCF: $59.40
GF Value™: $132.50 vs. price of $83.10 (37.3% below fair value)
Industry Position: 5781.2% above the Consumer Packaged Goods median (#878 of 1326)
No single metric tells the full story. See the CLX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Since its inception more than 100 years ago, Clorox has expanded to operate in a variety of consumer product categories, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water filtration products, and natural personal care products. Beyond its namesake brand, the firm's portfolio includes Liquid-Plumr, Pine-Sol, S.O.S, Tilex, Kingsford, Fresh Step, Glad, Hidden Valley, KC Masterpiece, Brita, and Burt's Bees. More than 80% of Clorox's sales come from its home turf.
72GF Score
Get the complete analysis for CLX
Intrinsic Value: Projected FCF is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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