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Clorox CoCLX -1.14%72 Shiller PE Ratio is 14.51 as of Sep. 12, 2026, which is 47% below its 10-year median of 27.62. GuruFocus rates CLX with a GF Score™ of 72/100 and a GF Value™ of $132.46 (Significantly Undervalued). The stock has 5 warning signs investors should review. Among 1,127 Consumer Packaged Goods companies, Clorox Co ranks better than 59.36% on this metric.
As of today (2026-09-12), Clorox Co's current share price is $87.76. Clorox Co's E10 for the quarter that ended in Jun. 2026 was $6.05. Clorox Co's Shiller PE Ratio for today is 14.51.
The historical rank and industry rank for Clorox Co's Shiller PE Ratio or its related term are showing as below:
CLX'
s Shiller PE Ratio Range Over the Past 10 Years
Min: 14.47 Med: 27.62 Max: 43.34
Current: 14.5
During the past years, Clorox Co's highest Shiller PE Ratio was 43.34. The lowest was 14.47. And the median was 27.62.
CLX's Shiller PE Ratio is ranked better than 59.36% of 1127
companies
in the Consumer Packaged Goods industry
Industry Median: 17.55
vs CLX: 14.50
E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.
Clorox Co's adjusted earnings per share data for the three months ended in Jun. 2026 was $1.340. Add all the adjusted EPS for the past 10 years together and divide 10 will get our E10, which is $6.05 for the trailing ten years ended in Jun. 2026.
Shiller PE for Stocks: The True Measure of Stock Valuation
Compared with the regular PE Ratio, which works poorly for cyclical businesses, the Shiller PE Ratio smoothed out the fluctuations of profit margins during business cycles. Therefore it is more accurate in reflecting the valuation of the company.
If a company has consistent business performance, the Shiller PE Ratio should give similar results to regular PE Ratio.
Compared with the PS Ratio, the Shiller PE Ratio makes the comparison between different industries more meaningful.
Be Aware
Shiller PE Ratio assumes that over the long term, businesses and profitability revert to their means. If a company's business model does not work in the future compared with the past, Shiller PE Ratio and PS Ratio will give false valuations.
Clorox Co Shiller PE Ratio Related Terms
Clorox Co Shiller PE Ratio Historical Data
* Premium members only.
The historical data trend for Clorox Co's Shiller PE Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
CLX vs ELF, IPAR, NWL: Shiller PE Ratio Comparison
For the Household & Personal Products subindustry, Clorox Co's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Clorox Co Shiller PE Ratio vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Clorox Co's Shiller PE Ratio distribution charts can be found below:
* The bar in red indicates where Clorox Co's Shiller PE Ratio falls into.
For Shiller PE Ratio, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller PE Ratio is also called PE10.
The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.
Clorox Co's Shiller PE Ratio for today is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Clorox Co's E10 for the quarter that ended in Jun. 2026 is calculated as:
For example, Clorox Co's adjusted earnings per share data for the three months ended in Jun. 2026 was:
Add all the adjusted EPS together and divide 10 will get our E10.
Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.
Clorox Co (CLX) has a Shiller PE Ratio of 14.51 as of Sep. 12, 2026. Shiller price-earnings ratio is the ratio of share price to a company's inflation-adjusted earnings over a 10-year period. View historical data on Clorox Co and its competitors. This is 47% below median its historical median of 27.62. Over the past decade, Clorox Co's Shiller PE Ratio has ranged from 14.47 to 43.34. According to the industry distribution chart, Clorox Co ranks #458 out of 1127 companies in the Consumer Packaged Goods industry, placing it in the top 40.6%.
Is Clorox Co's Shiller PE Ratio too high?
Clorox Co's current Shiller PE Ratio of 14.51 is 47% below median its 10-year median of 27.62. Over the past 10 years, this metric has ranged from a low of 14.47 to a high of 43.34. The Consumer Packaged Goods industry median Shiller PE Ratio is 17.55. Clorox Co's value of 14.51 is 17.3% below this industry median. Based on the distribution chart, Clorox Co ranks #458 out of 1127 companies in the Consumer Packaged Goods industry, which is above the industry midpoint. Overall, Clorox Co has a GF Score™ of 72/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Clorox Co's Shiller PE Ratio compare to ELF and IPAR?
According to the Consumer Packaged Goods industry distribution chart, Clorox Co ranks #458 out of 1127 companies for Shiller PE Ratio. This puts Clorox Co in the upper half of its industry. The industry median Shiller PE Ratio is 17.55. Clorox Co's value of 14.51 is 17.3% below this benchmark. Historically, Clorox Co's own Shiller PE Ratio has ranged from 14.47 to 43.34 over the past decade. While the company's 10-year median is 27.62 vs. the industry median of 17.55, Clorox Co has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Shiller PE Ratio for a Consumer Packaged Goods company?
The median Shiller PE Ratio among Consumer Packaged Goods companies is 17.55, based on 1,127 companies in the industry. Companies in the top quartile (top 25%) have a Shiller PE Ratio significantly above this median, while those in the bottom quartile fall well below. However, Shiller PE Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Clorox Co's current Shiller PE Ratio of 14.51 is 17.3% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Shiller PE Ratio mean?
A high Shiller PE Ratio can signal that a stock is expensive relative to its fundamentals. Shiller price-earnings ratio is the ratio of share price to a company's inflation-adjusted earnings over a 10-year period. View historical data on Clorox Co and its competitors. For the Consumer Packaged Goods industry, the median Shiller PE Ratio is 17.55 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Clorox Co's current Shiller PE Ratio is 14.51, which is 47% below median its own 10-year median of 27.62. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Clorox Co stock overvalued right now?
Based on GuruFocus' analysis, Clorox Co (CLX) is currently considered Significantly Undervalued. The stock's GF Value™ is $132.46, compared to a current price of $87.76 — trading 33.7% below its estimated fair value. The current Shiller PE Ratio is 14.51, which is 47% below median its 10-year median of 27.62 and 17.3% below the Consumer Packaged Goods industry median of 17.55. Clorox Co's overall GF Score™ is 72/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Shiller PE Ratio calculated?
Shiller PE Ratio is calculated from a company's financial statements. For Clorox Co (CLX), the current Shiller PE Ratio is 14.51 as of Sep. 12, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Clorox Co (CLX) Overvalued in 2026?
Based on GuruFocus' analysis, Clorox Co stock appears to be undervalued.
The current stock price of $87.76 is trading 33.7% below its estimated GF Value™ of $132.46.
GuruFocus considers Clorox Co to be Significantly Undervalued.
Key valuation signals for CLX:
Shiller PE Ratio: 14.51 (47% below median its 10-year median of 27.62)
GF Value™: $132.46 vs. price of $87.76 (33.7% below fair value)
Industry Position: 17.3% below the Consumer Packaged Goods median (#458 of 1127)
No single metric tells the full story. See the CLX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Since its inception more than 100 years ago, Clorox has expanded to operate in a variety of consumer product categories, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water filtration products, and natural personal care products. Beyond its namesake brand, the firm's portfolio includes Liquid-Plumr, Pine-Sol, S.O.S, Tilex, Kingsford, Fresh Step, Glad, Hidden Valley, KC Masterpiece, Brita, and Burt's Bees. More than 80% of Clorox's sales come from its home turf.
72GF Score
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