- Historical multiples (PE Ratio, PS Ratio, PB Ratio and Price-to-Free-Cash-Flow) that the stock has traded at.
- GuruFocus adjustment factor based on the company’s past returns and growth.
- Future estimates of the business performance.
We believe the GF Value Line is the fair value that the stock should be traded at. The stock price will most likely fluctuate around the GF Value Line. If the stock price is significantly above the GF Value Line, it is overvalued and its future return is likely to be poor. On the other hand, if it is significantly below the GF Value Line, its future return will likely be higher.
Please note, "Possible Value Trap, Think Twice" is for the companies that look very undervalued, but either in the long term trend of business decline, or in financial distress.
As of today (2022-08-15), Booking Holdings's share price is $2120.98. Booking Holdings's GF Value is $2,810.73. Therefore, Booking Holdings's Price-to-GF-Value for today is 0.75.
Based on the relationship between the current stock price and the GF Value, GuruFocus believes Booking Holdings is Modestly Undervalued.
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