BKNG (Booking Holdings) GF Value : $4,538.36 (As of Jul. 13, 2025)

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What is Booking Holdings GF Value?

As of today (2025-07-13), Booking Holdings's share price is $5717.10. Booking Holdings's GF Value is $4,538.36. Therefore, Booking Holdings's Price-to-GF-Value for today is 1.26. Based on the relationship between the current stock price and the GF Value, GuruFocus believes Booking Holdings is Modestly Overvalued.

The GF Value represents the intrinsic value of a stock, determined using GuruFocus' proprietary methodology. The GF Value Line on our stock Summary page provides an estimate of the stock’s fair-trading value.

To calculate this value, GuruFocus follows these steps:

We analyze historical correlations between the stock price and key business performance metrics, such as revenue, earnings, cash flow, and book value.
We identify the metrics that have the strongest historical correlation with the stock price and determine the historical multiples at which the stock has traded relative to these metrics.
Using these historical multiples as a reference, we estimate the stock's fair value while accounting for future business growth. Adjustments may be made based on the company’s past returns and growth trends.

GuruFocus believes that the GF Value Line represents the fair value at which a stock should trade. Stock prices typically fluctuate around this line. If a stock’s price is significantly above the GF Value Line, it is considered overvalued, and its future returns are likely to be lower. Conversely, if the stock price is significantly below the GF Value Line, its future returns are likely to be higher.

Booking Holdings (NAS:BKNG) GF Value Explanation

Based on the relationship between the current stock price and the GF Value, GuruFocus provides the following 6 ratings:

Posssible Evaluations	All-in-One Screener Examples (1)
Possible Value Trap, Think Twice	Predictable Companies that possibly be Value Traps
Significantly Overvalued	Predictable Companies which are Significantly Overvalued
Modestly Overvalued	Predictable Companies which are Modestly Overvalued
Fairly Valued	Predictable High Quality Companies which are Fairly Valued
Modestly Undervalued (2)	Predictable High Quality Companies which are Modestly Undervalued
Significantly Undervalued (2)	Predictable High Quality Companies which are Significantly Undervalued

(1) These are some simple examples. You can access our GF Valuation filter under All-in-One Screener’s Fundamental tab, and Price-to-GF-Value filter under Valuation Ratio tab and set your own criteria.

(2) A sufficient margin of safety exists only when the stock is undervalued.

Possible Value Trap, Think Twice companies are those that appear significantly undervalued based on their Price-to-GF-Value ratio, but whose fundamentals show signs of weakness.

Indicators that a company may be a value trap include:

    * Deteriorating Financial Health: A low Altman Z-scores indicates a higher risk of bankruptcy, or a low Piotroski F-Score.
    * Earnings Manipulation: A high Beneish M-score indicates potential earnings manipulation, raising concerns about the reliability of reported financials.
    * Stagnant or Declining Growth: Lack of revenue or earnings growth, or a recent slowdown, may signal limited future prospects.

Investors should conduct thorough due diligence, examining financial statements and growth indicators, to avoid falling into value traps.

Booking Holdings's Price-to-GF-Value for today is calculated as

Price-to-GF-Value	=	Share Price	/	GF Value
	=	5717.10	/	4538.36
	=	1.26

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Booking Holdings GF Value Related Terms

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Booking Holdings Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Travel & Leisure » Booking Holdings Inc (NAS:BKNG) » Definitions » GF Value

Comparable Companies

Traded in Other Exchanges

BKNG80:Thailand BKNG:Mexico 1BKNG:Italy 0W2Y:UK PCE:Germany PCE1:Germany PCE1:Germany PCE1:Germany BKNG:Canada BKNG34:Brazil BOOK:Austria

Address

800 Connecticut Avenue, Norwalk, CT, USA, 06854

Website

https://www.bookingholdings.com

Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, Kayak, and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.

Executives

Glenn D Fogel	officer: Hd Worldwide Strat & Planning	PRICELINE.COM INCORPORATED, 800 CONNECTICUT AVENUE, NORWALK CT 06854
Paulo Pisano	officer: Chief Human Resources Officer	800 CONNECTICUT AVENUE, NORWALK CT 06854
Susana D'emic	officer: SVP, CAO & Controller	C/O TIME INC., 225 LIBERTY STREET, NEW YORK NY 10281
Radakovich Lynn Vojvodich	director	C/O BOOKING HOLDINGS INC., 800 CONNECTICUT AVENUE, NORWALK CT 06854
David I Goulden	officer: Chief Financial Officer	176 SOUTH STREET, HOPKINTON MA 01748
Nicholas Read	director	C/O BOOKING HOLDINGS INC., 800 CONNECTICUT AVENUE, NORWALK CT 06854
Larry Quinlan	director	2225 LAWSON LANE, SANTA CLARA CA 95054
Mylod Robert J Jr	officer: Vice Chairman
Sumit Singh	director	C/O CHEWY, INC., 7700 WEST SUNRISE BLVD, PLANTATION FL 33322
Peter J Millones	officer: Executive VP, General Counsel
Jeffery H Boyd	director	C/O ASPEN GROVE CAPITAL, LLC, PO BOX 9389, AVON CO 81620
Dijk Bob Van	director	C/O BOOKING HOLDINGS INC., 800 CONNECTICUT AVENUE, NORWALK CT 06854
Gillian Tans	officer: President & COO, Booking.com	C/O THE PRICELINE GROUP INC., 800 CONNECTICUT AVENUE, NORWALK CT 06854
Vanessa Ames Wittman	director	C/O MARSH & MCLENNAN COMPANIES, INC., 1166 AVENUE OF THE AMERICAS, NEW YORK NY 10036
Wei Hopeman	director	C/O BOOKING HOLDINGS INC., 800 CONNECTICUT AVENUE, NORWALK CT 06854