AUC (ATIF Holdings) Goodwill: $0.00 Mil (As of Jan. 2026)

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AUC ATIF Holdings Ltd AUC
61 GF Score
Price $6.83
GF Value $1.52
Valuation Significantly Overvalued
! 5 Warning Signs
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What is ATIF Holdings Goodwill?

ATIF Holdings AUC -0.85% 61 Goodwill is $0.00 Mil as of Jan. 2026. GuruFocus rates AUC with a GF Score™ of 61/100 and a GF Value™ of $1.52 (Significantly Overvalued). The stock has 5 warning signs investors should review.

A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. ATIF Holdings's goodwill for the quarter that ended in Jan. 2026 was $0.00 Mil.


ATIF Holdings  (NAS:AUC) Goodwill Explanation

Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets.

It is calculated by dividing goodwill by total assets.

ATIF Holdings's Goodwill-to-Asset Ratio for the fiscal year that ended in Jul. 2025 is calculated as

Goodwill-to-Asset (A: Jul. 2025 )=Goodwill/Total Assets
=0/10.439
=0.00

ATIF Holdings's Goodwill-to-Asset Ratio for the quarter that ended in Jan. 2026 is calculated as

Goodwill-to-Asset (Q: Jan. 2026 )=Goodwill/Total Assets
=0/40.41
=0.00

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.

Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.

Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.


ATIF Holdings Goodwill Related Terms


ATIF Holdings Goodwill Historical Data

* Premium members only.

The historical data trend for ATIF Holdings's Goodwill can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

ATIF Holdings Goodwill Chart

ATIF Holdings Annual Data
Trend Jul17 Jul18 Jul19 Jul20 Jul21 Jul22 Jul23 Jul24 Jul25
Goodwill
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ATIF Holdings Semi-Annual Data
Jul17 Jan18 Jul18 Jan19 Jul19 Jan20 Jul20 Jan21 Jul21 Jan22 Jul22 Jan23 Jul23 Jan24 Jul24 Jan25 Jul25 Jan26
Goodwill Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.00
AUC
61GF Score
ATIF Holdings Ltd AUC
Goodwill is just one metric. See GF Score™, valuation, warning signs, and more.
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ATIF Holdings Goodwill Calculation

A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Goodwill is considered an intangible asset because it is not a physical asset like buildings or equipment. The goodwill account can be found in the assets portion of a company's balance sheet.

Frequently Asked Questions Learn more about Goodwill →
What does a Goodwill of $0.00 Mil mean?
ATIF Holdings (AUC) has a Goodwill of $0.00 Mil as of Jan. 2026. Goodwill is the intangible assets representing the value in excess of the acquired company's value. View historical data on ATIF Holdings and its competitors.
Is ATIF Holdings' Goodwill too high?
ATIF Holdings' current Goodwill is $0.00 Mil. Overall, ATIF Holdings has a GF Score™ of 61/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does ATIF Holdings' Goodwill compare to NAKA and SRL?
ATIF Holdings' Goodwill of $0.00 Mil can be compared against companies in the Capital Markets industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Goodwill for a Capital Markets company?
A good Goodwill depends on the Capital Markets industry context. However, Goodwill should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Goodwill mean?
A high Goodwill can signal that a stock is expensive relative to its fundamentals. Goodwill is the intangible assets representing the value in excess of the acquired company's value. View historical data on ATIF Holdings and its competitors. ATIF Holdings's current Goodwill is $0.00 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is ATIF Holdings stock overvalued right now?
Based on GuruFocus' analysis, ATIF Holdings (AUC) is currently considered Significantly Overvalued. The stock's GF Value™ is $1.52, compared to a current price of $6.83 — trading 349.3% above its estimated fair value. The current Goodwill is $0.00 Mil. ATIF Holdings' overall GF Score™ is 61/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Goodwill calculated?
Goodwill is calculated from a company's financial statements. For ATIF Holdings (AUC), the current Goodwill is $0.00 Mil as of Jan. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is ATIF Holdings (AUC) Overvalued in 2026?

Based on GuruFocus' analysis, ATIF Holdings stock appears to be overvalued. The current stock price of $6.83 is trading 349.3% above its estimated GF Value™ of $1.52. GuruFocus considers ATIF Holdings to be Significantly Overvalued.

Key valuation signals for AUC:

  • Goodwill: $0.00 Mil
  • GF Value™: $1.52 vs. price of $6.83 (349.3% above fair value)
  • GF Score™: 61/100 with 5 warning signs

No single metric tells the full story. See the AUC stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


ATIF Holdings Business Description

Address 420 Goddard, Irvine, CA, USA, 92618
ATIF Holdings Ltd is a consulting company. It provides financial consulting services to small and medium-sized enterprises. It operates in one operating segment, which is the consulting service business. The company prominently generated revenues from consulting services to its clients. Geographically, the maximum revenue is derived from Hong Kong.
61GF Score

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Goodwill is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$6.83
Price
$1.52
GF Value