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A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. WillScot Holdings's goodwill for the quarter that ended in Mar. 2026 was €1,087 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.
Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.
Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.
WillScot Holdings Goodwill Related Terms
WillScot Holdings Goodwill Historical Data
* Premium members only.
The historical data trend for WillScot Holdings's Goodwill can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Goodwill is considered an intangible asset because it is not a physical asset like buildings or equipment. The goodwill account can be found in the assets portion of a company's balance sheet.
WillScot Holdings (STU:WS11) has a Goodwill of €1,087 Mil as of Mar. 2026. Goodwill is the intangible assets representing the value in excess of the acquired company's value. View historical data on WillScot Holdings and its competitors.
Is WillScot Holdings' Goodwill too high?
WillScot Holdings' current Goodwill is €1,087 Mil. Overall, WillScot Holdings has a GF Score™ of 73/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does WillScot Holdings' Goodwill compare to EQPT and HRI?
WillScot Holdings' Goodwill of €1,087 Mil can be compared against companies in the Business Services industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Goodwill for a Business Services company?
A good Goodwill depends on the Business Services industry context. However, Goodwill should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Goodwill mean?
A high Goodwill can signal that a stock is expensive relative to its fundamentals. Goodwill is the intangible assets representing the value in excess of the acquired company's value. View historical data on WillScot Holdings and its competitors. WillScot Holdings's current Goodwill is €1,087 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is WillScot Holdings stock overvalued right now?
Based on GuruFocus' analysis, WillScot Holdings (STU:WS11) is currently considered Possible Value Trap. The stock's GF Value™ is €31.86, compared to a current price of €22.40 — trading 29.7% below its estimated fair value. The current Goodwill is €1,087 Mil. WillScot Holdings' overall GF Score™ is 73/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Goodwill calculated?
Goodwill is calculated from a company's financial statements. For WillScot Holdings (STU:WS11), the current Goodwill is €1,087 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is WillScot Holdings (STU:WS11) Overvalued in 2026?
Based on GuruFocus' analysis, WillScot Holdings stock appears to be undervalued.
The current stock price of €22.40 is trading 29.7% below its estimated GF Value™ of €31.86.
GuruFocus considers WillScot Holdings to be Possible Value Trap.
Key valuation signals for STU:WS11:
Goodwill: €1,087 Mil
GF Value™: €31.86 vs. price of €22.40 (29.7% below fair value)
No single metric tells the full story. See the STU:WS11 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
WillScot Holdings Corp designs, delivers, and services on-site, on-demand space solutions for clients. The company offers turnkey solutions in construction, education, manufacturing, retail, healthcare, and entertainment sectors. The products of the company include modular office complexes, mobile offices, classrooms, blast-resistant modules, clearspan structures, sanitation solutions, portable storage containers, and climate-controlled containers and trailers.
73GF Score
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Goodwill is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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