WillScot Holdings (STU:WS11) Moat Score: 6/10 (As of Aug. 07, 2026)

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STU:WS11 WillScot Holdings Corp STU:WS11
73 GF Score
Price €22.40
GF Value €31.86
Valuation Possible Value Trap
! 7 Warning Signs
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What is WillScot Holdings Moat Score?

WillScot Holdings STU:WS11 -2.61% 73 Moat Score is 6 as of Aug. 07, 2026. GuruFocus rates STU:WS11 with a GF Score™ of 73/100 and a GF Value™ of €31.86 (Possible Value Trap). The stock has 7 warning signs investors should review. Among 1,096 Business Services companies, WillScot Holdings ranks better than 98.45% on this metric.

WillScot Holdings has the Moat Score of 6, which implies that the company might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

WillScot Holdings has Narrow Moat: WillScot Holdings has a strong narrow moat due to its leading position in modular space and portable storage solutions. It benefits from economies of scale and a strong distribution network, but faces competition that limits its pricing power.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes WillScot Holdings might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

WillScot Holdings  (STU:WS11) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

WillScot Holdings Moat Score Related Terms

STU:WS11 vs EQPT, HRI, CAR: Moat Score Comparison

For the Rental & Leasing Services subindustry, WillScot Holdings's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

WillScot Holdings Moat Score vs Business Services Industry

For the Business Services industry and Industrials sector, WillScot Holdings's Moat Score distribution charts can be found below:

* The bar in red indicates where WillScot Holdings's Moat Score falls into.


STU:WS11
73GF Score
WillScot Holdings Corp STU:WS11
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis
Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 6 mean?
WillScot Holdings (STU:WS11) has a Moat Score of 6 as of Aug. 07, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, WillScot Holdings ranks #17 out of 1096 companies in the Business Services industry, placing it in the top 1.6%.
Is WillScot Holdings' Moat Score too high?
WillScot Holdings' current Moat Score is 6. Based on the distribution chart, WillScot Holdings ranks #17 out of 1096 companies in the Business Services industry, which is in the top quartile — a strong position relative to peers. Overall, WillScot Holdings has a GF Score™ of 73/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does WillScot Holdings' Moat Score compare to EQPT and HRI?
According to the Business Services industry distribution chart, WillScot Holdings ranks #17 out of 1096 companies for Moat Score. This places WillScot Holdings in the top 2% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Business Services company?
A good Moat Score depends on the Business Services industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. WillScot Holdings's current Moat Score is 6. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is WillScot Holdings stock overvalued right now?
Based on GuruFocus' analysis, WillScot Holdings (STU:WS11) is currently considered Possible Value Trap. The stock's GF Value™ is €31.86, compared to a current price of €22.40 — trading 29.7% below its estimated fair value. The current Moat Score is 6. WillScot Holdings' overall GF Score™ is 73/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For WillScot Holdings (STU:WS11), the current Moat Score is 6 as of Aug. 07, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is WillScot Holdings (STU:WS11) Overvalued in 2026?

Based on GuruFocus' analysis, WillScot Holdings stock appears to be undervalued. The current stock price of €22.40 is trading 29.7% below its estimated GF Value™ of €31.86. GuruFocus considers WillScot Holdings to be Possible Value Trap.

Key valuation signals for STU:WS11:

  • Moat Score: 6
  • GF Value™: €31.86 vs. price of €22.40 (29.7% below fair value)
  • GF Score™: 73/100 with 7 warning signs

No single metric tells the full story. See the STU:WS11 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

WillScot Holdings Business Description

Other Exchanges WSC:USA1WSC:Italy
Address 6400 East McDowell Road, Suite 300, Scottsdale, AZ, USA, 85257
WillScot Holdings Corp designs, delivers, and services on-site, on-demand space solutions for clients. The company offers turnkey solutions in construction, education, manufacturing, retail, healthcare, and entertainment sectors. The products of the company include modular office complexes, mobile offices, classrooms, blast-resistant modules, clearspan structures, sanitation solutions, portable storage containers, and climate-controlled containers and trailers.
73GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€22.40
Price
€31.86
GF Value