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Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets. Rush Enterprises's Goodwill for the quarter that ended in Jun. 2026 was $469 Mil. Rush Enterprises's Total Assets for the quarter that ended in Jun. 2026 was $4,660 Mil.
Therefore, Rush Enterprises's Goodwill to Asset Ratio for the quarter that ended in Jun. 2026 was 0.10.
If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.
Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.
Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.
Rush Enterprises Goodwill-to-Asset Related Terms
Rush Enterprises Goodwill-to-Asset Historical Data
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The historical data trend for Rush Enterprises's Goodwill-to-Asset can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
RUSHA vs LAD, KMX, AN: Goodwill-to-Asset Comparison
For the Auto & Truck Dealerships subindustry, Rush Enterprises's Goodwill-to-Asset, along with its competitors' market caps and Goodwill-to-Asset data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Rush Enterprises Goodwill-to-Asset vs Vehicles & Parts Industry
For the Vehicles & Parts industry and Consumer Cyclical sector, Rush Enterprises's Goodwill-to-Asset distribution charts can be found below:
* The bar in red indicates where Rush Enterprises's Goodwill-to-Asset falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Rush Enterprises (RUSHA) has a Goodwill-to-Asset of 0.10 as of Jun. 2026. Goodwill-to-Asset Ratio is the total goodwill from acquisitions divided by total assets. View historical data on Rush Enterprises and its competitors.
Is Rush Enterprises' Goodwill-to-Asset too high?
Rush Enterprises' current Goodwill-to-Asset is 0.10. Overall, Rush Enterprises has a GF Score™ of 94/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Rush Enterprises' Goodwill-to-Asset compare to LAD and KMX?
Rush Enterprises' Goodwill-to-Asset of 0.10 can be compared against companies in the Vehicles & Parts industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Goodwill-to-Asset for a Vehicles & Parts company?
A good Goodwill-to-Asset depends on the Vehicles & Parts industry context. However, Goodwill-to-Asset should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Goodwill-to-Asset mean?
A high Goodwill-to-Asset can signal that a stock is expensive relative to its fundamentals. Goodwill-to-Asset Ratio is the total goodwill from acquisitions divided by total assets. View historical data on Rush Enterprises and its competitors. Rush Enterprises's current Goodwill-to-Asset is 0.10. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rush Enterprises stock overvalued right now?
Based on GuruFocus' analysis, Rush Enterprises (RUSHA) is currently considered Fairly Valued. The stock's GF Value™ is $50.94, compared to a current price of $49.47 — trading 2.9% below its estimated fair value. The current Goodwill-to-Asset is 0.10. Rush Enterprises' overall GF Score™ is 94/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Goodwill-to-Asset calculated?
Goodwill-to-Asset is calculated from a company's financial statements. For Rush Enterprises (RUSHA), the current Goodwill-to-Asset is 0.10 as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Rush Enterprises (RUSHA) Overvalued in 2026?
Based on GuruFocus' analysis, Rush Enterprises stock appears to be undervalued.
The current stock price of $49.47 is trading 2.9% below its estimated GF Value™ of $50.94.
GuruFocus considers Rush Enterprises to be Fairly Valued.
Key valuation signals for RUSHA:
Goodwill-to-Asset: 0.10
GF Value™: $50.94 vs. price of $49.47 (2.9% below fair value)
No single metric tells the full story. See the RUSHA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Rush Enterprises Inc is a full-service, integrated retailer of commercial vehicles and related services. The company operates in a single segment; Truck Segment includes the operation of a network of commercial vehicle dealerships under the name Rush Truck Centers. It sells commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, and Blue Bird and also provides one-stop service for the needs of commercial vehicle customers, including retail sales of new and used commercial vehicles, aftermarket parts sales, service and repair facilities, financing, leasing and rental, and insurance products. The company's business is concentrated in the United States and Ontario, Canada commercial vehicle markets and related aftermarkets.
94GF Score
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Goodwill-to-Asset is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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