RUSHA (Rush Enterprises) Gross Profit: $1,429 Mil (TTM As of Jun. 2026)

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RUSHA Rush Enterprises Inc RUSHA
90 GF Score
Price $78.71
GF Value $50.77
Valuation Significantly Overvalued
! 8 Warning Signs
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What is Rush Enterprises Gross Profit?

Rush Enterprises RUSHA +2.19% 90 Gross Profit is $1,429 Mil as of Jun. 2026. GuruFocus rates RUSHA with a GF Score™ of 90/100 and a GF Value™ of $50.77 (Significantly Overvalued). The stock has 8 warning signs investors should review.

Rush Enterprises's gross profit for the three months ended in Jun. 2026 was $362 Mil. Rush Enterprises's gross profit for the trailing twelve months (TTM) ended in Jun. 2026 was $1,429 Mil.

Gross Margin % is calculated as gross profit divided by its revenue. Rush Enterprises's gross profit for the three months ended in Jun. 2026 was $362 Mil. Rush Enterprises's Revenue for the three months ended in Jun. 2026 was $1,900 Mil. Therefore, Rush Enterprises's Gross Margin % for the quarter that ended in Jun. 2026 was 19.04%.

Rush Enterprises had a gross margin of 19.04% for the quarter that ended in Jun. 2026 => No sustainable competitive advantage

During the past 13 years, the highest Gross Margin % of Rush Enterprises was 21.31%. The lowest was 17.04%. And the median was 19.06%.


Rush Enterprises  (NAS:RUSHA) Gross Profit Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Rush Enterprises had a gross margin of 19.04% for the quarter that ended in Jun. 2026 => No sustainable competitive advantage


Rush Enterprises Gross Profit Related Terms


Rush Enterprises Gross Profit Historical Data

* Premium members only.

The historical data trend for Rush Enterprises's Gross Profit can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Rush Enterprises Gross Profit Chart

Rush Enterprises Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Gross Profit
Get a 7-Day Free Trial Premium Member Only Premium Member Only 1,092.30 1,487.16 1,593.09 1,531.42 1,460.66

Rush Enterprises Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Gross Profit Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 379.67 374.75 348.48 343.80 361.67

RUSHA vs VVV, AN, ABG: Gross Profit Comparison

For the Auto & Truck Dealerships subindustry, Rush Enterprises's Gross Profit, along with its competitors' market caps and Gross Profit data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Rush Enterprises Gross Profit vs Vehicles & Parts Industry

For the Vehicles & Parts industry and Consumer Cyclical sector, Rush Enterprises's Gross Profit distribution charts can be found below:

* The bar in red indicates where Rush Enterprises's Gross Profit falls into.


RUSHA
90GF Score
Rush Enterprises Inc RUSHA
Gross Profit is just one metric. See GF Score™, valuation, warning signs, and more.
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Rush Enterprises Gross Profit Calculation

Gross Profit is the different between the sale prices and the cost of buying or producing the goods.

Rush Enterprises's Gross Profit for the fiscal year that ended in Dec. 2025 is calculated as

Gross Profit (A: Dec. 2025 )=Revenue - Cost of Goods Sold
=7434.195 - 5973.531
=1,461

Rush Enterprises's Gross Profit for the quarter that ended in Jun. 2026 is calculated as

Gross Profit (Q: Jun. 2026 )=Revenue - Cost of Goods Sold
=1899.679 - 1538.01
=362

Gross Profit for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $1,429 Mil.

Gross Profit is the numerator in the calculation of Gross Margin.

Rush Enterprises's Gross Margin % for the quarter that ended in Jun. 2026 is calculated as

Gross Margin % (Q: Jun. 2026 )=Gross Profit (Q: Jun. 2026 ) / Revenue (Q: Jun. 2026 )
=(Revenue - Cost of Goods Sold) / Revenue
=362 / 1899.679
=19.04 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Frequently Asked Questions Learn more about Gross Profit →
What does a Gross Profit of $1,429 Mil mean?
Rush Enterprises (RUSHA) has a Gross Profit of $1,429 Mil as of Jun. 2026. Gross Profit equals net sales less total cost of goods sold. View historical data on Rush Enterprises and its competitors.
Is Rush Enterprises' Gross Profit too high?
Rush Enterprises' current Gross Profit is $1,429 Mil. Overall, Rush Enterprises has a GF Score™ of 90/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Rush Enterprises' Gross Profit compare to VVV and AN?
Rush Enterprises' Gross Profit of $1,429 Mil can be compared against companies in the Vehicles & Parts industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Profit for a Vehicles & Parts company?
A good Gross Profit depends on the Vehicles & Parts industry context. However, Gross Profit should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Profit mean?
A high Gross Profit can signal that a stock is expensive relative to its fundamentals. Gross Profit equals net sales less total cost of goods sold. View historical data on Rush Enterprises and its competitors. Rush Enterprises's current Gross Profit is $1,429 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rush Enterprises stock overvalued right now?
Based on GuruFocus' analysis, Rush Enterprises (RUSHA) is currently considered Significantly Overvalued. The stock's GF Value™ is $50.77, compared to a current price of $78.71 — trading 55% above its estimated fair value. The current Gross Profit is $1,429 Mil. Rush Enterprises' overall GF Score™ is 90/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Profit calculated?
Gross Profit is calculated from a company's financial statements. For Rush Enterprises (RUSHA), the current Gross Profit is $1,429 Mil as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Rush Enterprises (RUSHA) Overvalued in 2026?

Based on GuruFocus' analysis, Rush Enterprises stock appears to be overvalued. The current stock price of $78.71 is trading 55% above its estimated GF Value™ of $50.77. GuruFocus considers Rush Enterprises to be Significantly Overvalued.

Key valuation signals for RUSHA:

  • Gross Profit: $1,429 Mil
  • GF Value™: $50.77 vs. price of $78.71 (55% above fair value)
  • GF Score™: 90/100 with 8 warning signs

No single metric tells the full story. See the RUSHA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Rush Enterprises Business Description

Other Exchanges RUSHB:USARUNA:Germany
Address 555 IH 35 South, Suite 500, New Braunfels, TX, USA, 78130
Rush Enterprises Inc is a full-service, integrated retailer of commercial vehicles and related services. The company operates in a single segment; Truck Segment includes the operation of a network of commercial vehicle dealerships under the name Rush Truck Centers. It sells commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, and Blue Bird and also provides one-stop service for the needs of commercial vehicle customers, including retail sales of new and used commercial vehicles, aftermarket parts sales, service and repair facilities, financing, leasing and rental, and insurance products. The company's business is concentrated in the United States and Ontario, Canada commercial vehicle markets and related aftermarkets.
90GF Score

Get the complete analysis for RUSHA

Gross Profit is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$78.71
Price
$50.77
GF Value