Brisbane BroncosASX:BBL +4.58%70 Gross Margin % is 90.11% as of Dec. 2025, which is 6% below its 10-year median of 96.22. GuruFocus rates ASX:BBL with a GF Score™ of 70/100 and a GF Value™ of A$1.51 (Fairly Valued). Among 953 Media - Diversified companies, Brisbane Broncos ranks better than 93.39% on this metric.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Brisbane Broncos had a gross margin of 90.11% for the quarter that ended in Dec. 2025 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Brisbane Broncos Gross Margin % Related Terms
Brisbane Broncos Gross Margin % Historical Data
* Premium members only.
The historical data trend for Brisbane Broncos's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
ASX:BBL vs NFLX, DIS, WBD: Gross Margin % Comparison
For the Entertainment subindustry, Brisbane Broncos's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Brisbane Broncos Gross Margin % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Brisbane Broncos's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Brisbane Broncos's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Brisbane Broncos (ASX:BBL) has a Gross Margin % of 90.11% as of Dec. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on Brisbane Broncos and its competitors. This is near median its historical median of 96.22. Over the past decade, Brisbane Broncos' Gross Margin % has ranged from 91.60 to 97.46. According to the industry distribution chart, Brisbane Broncos ranks #63 out of 953 companies in the Media - Diversified industry, placing it in the top 6.6%.
Is Brisbane Broncos' Gross Margin % too high?
Brisbane Broncos' current Gross Margin % of 90.11% is near median its 10-year median of 96.22. Over the past 10 years, this metric has ranged from a low of 91.60 to a high of 97.46. The Media - Diversified industry median Gross Margin % is 38.90. Brisbane Broncos' value of 90.11% is 131.6% above this industry median. Based on the distribution chart, Brisbane Broncos ranks #63 out of 953 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers. Overall, Brisbane Broncos has a GF Score™ of 70/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Brisbane Broncos' Gross Margin % compare to NFLX and DIS?
According to the Media - Diversified industry distribution chart, Brisbane Broncos ranks #63 out of 953 companies for Gross Margin %. This places Brisbane Broncos in the top 7% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 38.90. Brisbane Broncos' value of 90.11% is 131.6% above this benchmark. Historically, Brisbane Broncos' own Gross Margin % has ranged from 91.60 to 97.46 over the past decade. While the company's 10-year median is 96.22 vs. the industry median of 38.90, Brisbane Broncos has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Media - Diversified company?
The median Gross Margin % among Media - Diversified companies is 38.90, based on 953 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Brisbane Broncos's current Gross Margin % of 90.11% is 131.6% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Brisbane Broncos and its competitors. For the Media - Diversified industry, the median Gross Margin % is 38.90 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Brisbane Broncos's current Gross Margin % is 90.11%, which is near median its own 10-year median of 96.22. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Brisbane Broncos stock overvalued right now?
Based on GuruFocus' analysis, Brisbane Broncos (ASX:BBL) is currently considered Fairly Valued. The stock's GF Value™ is A$1.51, compared to a current price of A$1.37 — trading 9.3% below its estimated fair value. The current Gross Margin % is 90.11%, which is near median its 10-year median of 96.22 and 131.6% above the Media - Diversified industry median of 38.90. Brisbane Broncos' overall GF Score™ is 70/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Brisbane Broncos (ASX:BBL), the current Gross Margin % is 90.11% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Brisbane Broncos (ASX:BBL) Overvalued in 2026?
Based on GuruFocus' analysis, Brisbane Broncos stock appears to be undervalued.
The current stock price of A$1.37 is trading 9.3% below its estimated GF Value™ of A$1.51.
GuruFocus considers Brisbane Broncos to be Fairly Valued.
Key valuation signals for ASX:BBL:
Gross Margin %: 90.11% (near median its 10-year median of 96.22)
GF Value™: A$1.51 vs. price of A$1.37 (9.3% below fair value)
Industry Position: 131.6% above the Media - Diversified median (#63 of 953)
No single metric tells the full story. See the ASX:BBL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Brisbane Broncos Ltd is engaged in the management and operation of the Brisbane Broncos Rugby League Football teams. The Group generates revenue from membership, ticketing, corporate sales, game day and program courses, sponsorship, community programs, sale of goods, game development and pathways revenue, royalties and commissions, rental income, and other revenue. Geographically, the Group operates in Australia only.
70GF Score
Get the complete analysis for ASX:BBL
Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
ASX:BBL has been successfully added to your 
