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Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Brisbane Broncos's selling, general, & admin. expense for the
six
months ended in Dec. 2025 was A$17.52 Mil.
Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Dec. 2025 was A$31.55 Mil.
Brisbane Broncos (ASX:BBL) Selling, General, & Admin. Expense Explanation
An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.
Warren Buffett likes companies with consistent SGA as the percentage of gross profit.
Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.
If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.
Brisbane Broncos Selling, General, & Admin. Expense Related Terms
Brisbane Broncos Selling, General, & Admin. Expense Historical Data
* Premium members only.
The historical data trend for Brisbane Broncos's Selling, General, & Admin. Expense can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Brisbane Broncos Selling, General, & Admin. Expense Chart
ASX:BBL vs NFLX, DIS, WBD: Selling, General, & Admin. Expense Comparison
For the Entertainment subindustry, Brisbane Broncos's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Brisbane Broncos Selling, General, & Admin. Expense vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Brisbane Broncos's Selling, General, & Admin. Expense distribution charts can be found below:
* The bar in red indicates where Brisbane Broncos's Selling, General, & Admin. Expense falls into.
Brisbane Broncos Selling, General, & Admin. Expense Calculation
Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.
Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Dec. 2025 adds up the semi-annually data reported by the company within the most recent 12 months, which was A$31.55 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Selling, General, & Admin. Expense of A$31.55 Mil mean?
Brisbane Broncos (ASX:BBL) has a Selling, General, & Admin. Expense of A$31.55 Mil as of Dec. 2025. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Brisbane Broncos and its competitors.
Is Brisbane Broncos' Selling, General, & Admin. Expense too high?
Brisbane Broncos' current Selling, General, & Admin. Expense is A$31.55 Mil. Overall, Brisbane Broncos has a GF Score™ of 72/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Brisbane Broncos' Selling, General, & Admin. Expense compare to NFLX and DIS?
Brisbane Broncos' Selling, General, & Admin. Expense of A$31.55 Mil can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Media - Diversified company?
A good Selling, General, & Admin. Expense depends on the Media - Diversified industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Brisbane Broncos and its competitors. Brisbane Broncos's current Selling, General, & Admin. Expense is A$31.55 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Brisbane Broncos stock overvalued right now?
Based on GuruFocus' analysis, Brisbane Broncos (ASX:BBL) is currently considered Fairly Valued. The stock's GF Value™ is A$1.53, compared to a current price of A$1.39 — trading 9.5% below its estimated fair value. The current Selling, General, & Admin. Expense is A$31.55 Mil. Brisbane Broncos' overall GF Score™ is 72/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Brisbane Broncos (ASX:BBL), the current Selling, General, & Admin. Expense is A$31.55 Mil as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Brisbane Broncos (ASX:BBL) Overvalued in 2026?
Based on GuruFocus' analysis, Brisbane Broncos stock appears to be undervalued.
The current stock price of A$1.39 is trading 9.5% below its estimated GF Value™ of A$1.53.
GuruFocus considers Brisbane Broncos to be Fairly Valued.
Key valuation signals for ASX:BBL:
Selling, General, & Admin. Expense: A$31.55 Mil
GF Value™: A$1.53 vs. price of A$1.39 (9.5% below fair value)
No single metric tells the full story. See the ASX:BBL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Brisbane Broncos Ltd is engaged in the management and operation of the Brisbane Broncos Rugby League Football teams. The Group generates revenue from membership, ticketing, corporate sales, game day and program courses, sponsorship, community programs, sale of goods, game development and pathways revenue, royalties and commissions, rental income, and other revenue. Geographically, the Group operates in Australia only.
72GF Score
Get the complete analysis for ASX:BBL
Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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