Briscoe GroupASX:BGP 80 Gross Margin % is 37.32% as of Jan. 2026, which is 8% below its 10-year median of 40.78. GuruFocus rates ASX:BGP with a GF Score™ of 80/100 and a GF Value™ of A$3.83 (Modestly Undervalued). The stock has 5 warning signs investors should review. Among 1,117 Retail - Cyclical companies, Briscoe Group ranks better than 55.95% on this metric.
Briscoe Group Ltd gross margin has been in long-term decline. The average rate of decline per year is -2.7%.
The historical rank and industry rank for Briscoe Group's Gross Margin % or its related term are showing as below:
ASX:BGP'
s Gross Margin % Range Over the Past 10 Years
Min: 39.23 Med: 40.78 Max: 45.76
Current: 39.23
During the past 13 years, the highestGross Margin % of Briscoe Group was 45.76%. The lowest was 39.23%. And the median was 40.78%.
ASX:BGP's Gross Margin % is ranked better than 55.95% of 1117
companies
in the Retail - Cyclical industry
Industry Median: 36.23
vs ASX:BGP: 39.23
Briscoe Group had a gross margin of 37.32% for the quarter that ended in Jan. 2026 => Competition eroding margins
The 5-Year average Growth Rate of Gross Margin for Briscoe Group was -2.70% per year.
Briscoe Group (ASX:BGP) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Briscoe Group had a gross margin of 37.32% for the quarter that ended in Jan. 2026 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Briscoe Group Gross Margin % Related Terms
Briscoe Group Gross Margin % Historical Data
* Premium members only.
The historical data trend for Briscoe Group's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Department Stores subindustry, Briscoe Group's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Briscoe Group Gross Margin % vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Briscoe Group's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Briscoe Group's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Briscoe Group (ASX:BGP) has a Gross Margin % of 37.32% as of Jan. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Briscoe Group and its competitors. This is near median its historical median of 40.78. Over the past decade, Briscoe Group's Gross Margin % has ranged from 39.23 to 45.76. According to the industry distribution chart, Briscoe Group ranks #492 out of 1117 companies in the Retail - Cyclical industry, placing it in the top 44%.
Is Briscoe Group's Gross Margin % too high?
Briscoe Group's current Gross Margin % of 37.32% is near median its 10-year median of 40.78. Over the past 10 years, this metric has ranged from a low of 39.23 to a high of 45.76. The Retail - Cyclical industry median Gross Margin % is 36.23. Briscoe Group's value of 37.32% is 3% above this industry median. Based on the distribution chart, Briscoe Group ranks #492 out of 1117 companies in the Retail - Cyclical industry, which is above the industry midpoint. Overall, Briscoe Group has a GF Score™ of 80/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Briscoe Group's Gross Margin % compare to DDS and M?
According to the Retail - Cyclical industry distribution chart, Briscoe Group ranks #492 out of 1117 companies for Gross Margin %. This puts Briscoe Group in the upper half of its industry. The industry median Gross Margin % is 36.23. Briscoe Group's value of 37.32% is 3% above this benchmark. Historically, Briscoe Group's own Gross Margin % has ranged from 39.23 to 45.76 over the past decade. While the company's 10-year median is 40.78 vs. the industry median of 36.23, Briscoe Group has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Retail - Cyclical company?
The median Gross Margin % among Retail - Cyclical companies is 36.23, based on 1,117 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Briscoe Group's current Gross Margin % of 37.32% is 3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Briscoe Group and its competitors. For the Retail - Cyclical industry, the median Gross Margin % is 36.23 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Briscoe Group's current Gross Margin % is 37.32%, which is near median its own 10-year median of 40.78. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Briscoe Group stock overvalued right now?
Based on GuruFocus' analysis, Briscoe Group (ASX:BGP) is currently considered Modestly Undervalued. The stock's GF Value™ is A$3.83, compared to a current price of A$3.80 — trading 0.8% below its estimated fair value. The current Gross Margin % is 37.32%, which is near median its 10-year median of 40.78 and 3% above the Retail - Cyclical industry median of 36.23. Briscoe Group's overall GF Score™ is 80/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Briscoe Group (ASX:BGP), the current Gross Margin % is 37.32% as of Jan. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Briscoe Group (ASX:BGP) Overvalued in 2026?
Based on GuruFocus' analysis, Briscoe Group stock appears to be undervalued.
The current stock price of A$3.80 is trading 0.8% below its estimated GF Value™ of A$3.83.
GuruFocus considers Briscoe Group to be Modestly Undervalued.
Key valuation signals for ASX:BGP:
Gross Margin %: 37.32% (near median its 10-year median of 40.78)
GF Value™: A$3.83 vs. price of A$3.80 (0.8% below fair value)
Industry Position: 3% above the Retail - Cyclical median (#492 of 1117)
No single metric tells the full story. See the ASX:BGP stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Briscoe Group Ltd is one of New Zealand's retailing groups, operating homeware and sporting goods stores. It operates under three brand names: Briscoes Homeware, Living & Giving, and Rebel Sport. The company's operating segments include Homeware and Sporting Goods. The majority of the company's revenue is generated from Homeware segment.
80GF Score
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