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Mips AB (FRA:7M1) Gross Margin % : 72.91% (As of Dec. 2024)


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What is Mips AB Gross Margin %?

Gross Margin % is calculated as gross profit divided by its revenue. Mips AB's Gross Profit for the three months ended in Dec. 2024 was €9.13 Mil. Mips AB's Revenue for the three months ended in Dec. 2024 was €12.52 Mil. Therefore, Mips AB's Gross Margin % for the quarter that ended in Dec. 2024 was 72.91%.


The historical rank and industry rank for Mips AB's Gross Margin % or its related term are showing as below:

FRA:7M1' s Gross Margin % Range Over the Past 10 Years
Min: 69.65   Med: 72.53   Max: 74.26
Current: 72.61


During the past 12 years, the highest Gross Margin % of Mips AB was 74.26%. The lowest was 69.65%. And the median was 72.53%.

FRA:7M1's Gross Margin % is ranked better than
84.6% of 766 companies
in the Travel & Leisure industry
Industry Median: 43.515 vs FRA:7M1: 72.61

Mips AB had a gross margin of 72.91% for the quarter that ended in Dec. 2024 => Durable competitive advantage

The 5-Year average Growth Rate of Gross Margin for Mips AB was -0.50% per year.


Mips AB Gross Margin % Historical Data

The historical data trend for Mips AB's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Mips AB Gross Margin % Chart

Mips AB Annual Data
Trend Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24
Gross Margin %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 72.60 73.19 72.11 70.87 72.46

Mips AB Quarterly Data
Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24
Gross Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 70.33 69.51 72.93 73.99 72.91

Competitive Comparison of Mips AB's Gross Margin %

For the Leisure subindustry, Mips AB's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Mips AB's Gross Margin % Distribution in the Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Mips AB's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Mips AB's Gross Margin % falls into.


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Mips AB Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Mips AB's Gross Margin for the fiscal year that ended in Dec. 2024 is calculated as

Gross Margin % (A: Dec. 2024 )=Gross Profit (A: Dec. 2024 ) / Revenue (A: Dec. 2024 )
=30.4 / 41.99
=(Revenue - Cost of Goods Sold) / Revenue
=(41.99 - 11.562) / 41.99
=72.46 %

Mips AB's Gross Margin for the quarter that ended in Dec. 2024 is calculated as


Gross Margin % (Q: Dec. 2024 )=Gross Profit (Q: Dec. 2024 ) / Revenue (Q: Dec. 2024 )
=9.1 / 12.519
=(Revenue - Cost of Goods Sold) / Revenue
=(12.519 - 3.391) / 12.519
=72.91 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.


Mips AB  (FRA:7M1) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Mips AB had a gross margin of 72.91% for the quarter that ended in Dec. 2024 => Durable competitive advantage


Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.


Mips AB Gross Margin % Related Terms

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Mips AB Business Description

Traded in Other Exchanges
Address
Kemistvagen 1B, Taby, Stockholm, SWE, SE-183 79
Mips AB manufactures and sells helmet-based safety and brain protection products in Sweden. The company sells MIPS Brain Protection System for helmet solutions in the consumer market such as bicycles, winter sports, motorcycles, horse riding, team sports, and others; and in commercial markets such as military, police, and rescue services. The main component of the Mips safety system is the Mips low friction layer, which imitates the brain's own protection system and enables a relative motion between the head and the helmet.

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