PuuiloFRA:8JQ +0.45%85 Gross Margin % is 38.70% as of Jan. 2026, which is 6% above its 10-year median of 36.55. GuruFocus rates FRA:8JQ with a GF Score™ of 85/100 and a GF Value™ of €13.36 (Significantly Overvalued). The stock has 4 warning signs investors should review. Among 1,109 Retail - Cyclical companies, Puuilo ranks better than 54.73% on this metric.
Gross Margin % is calculated as gross profit divided by its revenue. Puuilo's Gross Profit for the
six
months ended in Jan. 2026 was €84.1 Mil. Puuilo's Revenue for the
six
months ended in Jan. 2026 was €217.3 Mil. Therefore, Puuilo's Gross Margin % for the quarter that ended in Jan. 2026 was 38.70%.
The historical rank and industry rank for Puuilo's Gross Margin % or its related term are showing as below:
FRA:8JQ'
s Gross Margin % Range Over the Past 10 Years
Min: 34.6 Med: 36.55 Max: 38.22
Current: 38.22
During the past 8 years, the highestGross Margin % of Puuilo was 38.22%. The lowest was 34.60%. And the median was 36.55%.
FRA:8JQ's Gross Margin % is ranked better than 54.73% of 1109
companies
in the Retail - Cyclical industry
Industry Median: 36.37
vs FRA:8JQ: 38.22
Puuilo had a gross margin of 38.70% for the quarter that ended in Jan. 2026 => Competition eroding margins
The 5-Year average Growth Rate of Gross Margin for Puuilo was 0.90% per year.
Puuilo (FRA:8JQ) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Puuilo had a gross margin of 38.70% for the quarter that ended in Jan. 2026 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Puuilo Gross Margin % Related Terms
Puuilo Gross Margin % Historical Data
* Premium members only.
The historical data trend for Puuilo's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Department Stores subindustry, Puuilo's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Puuilo Gross Margin % vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Puuilo's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Puuilo's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Puuilo (FRA:8JQ) has a Gross Margin % of 38.70% as of Jan. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Puuilo and its competitors. This is near median its historical median of 36.55. Over the past decade, Puuilo's Gross Margin % has ranged from 34.60 to 38.22. According to the industry distribution chart, Puuilo ranks #502 out of 1109 companies in the Retail - Cyclical industry, placing it in the top 45.3%.
Is Puuilo's Gross Margin % too high?
Puuilo's current Gross Margin % of 38.70% is near median its 10-year median of 36.55. Over the past 10 years, this metric has ranged from a low of 34.60 to a high of 38.22. The Retail - Cyclical industry median Gross Margin % is 36.37. Puuilo's value of 38.70% is 6.4% above this industry median. Based on the distribution chart, Puuilo ranks #502 out of 1109 companies in the Retail - Cyclical industry, which is above the industry midpoint. Overall, Puuilo has a GF Score™ of 85/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Puuilo's Gross Margin % compare to DDS and M?
According to the Retail - Cyclical industry distribution chart, Puuilo ranks #502 out of 1109 companies for Gross Margin %. This puts Puuilo in the upper half of its industry. The industry median Gross Margin % is 36.37. Puuilo's value of 38.70% is 6.4% above this benchmark. Historically, Puuilo's own Gross Margin % has ranged from 34.60 to 38.22 over the past decade. While the company's 10-year median is 36.55 vs. the industry median of 36.37, Puuilo has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Retail - Cyclical company?
The median Gross Margin % among Retail - Cyclical companies is 36.37, based on 1,109 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Puuilo's current Gross Margin % of 38.70% is 6.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Puuilo and its competitors. For the Retail - Cyclical industry, the median Gross Margin % is 36.37 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Puuilo's current Gross Margin % is 38.70%, which is near median its own 10-year median of 36.55. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Puuilo stock overvalued right now?
Based on GuruFocus' analysis, Puuilo (FRA:8JQ) is currently considered Significantly Overvalued. The stock's GF Value™ is €13.36, compared to a current price of €17.90 — trading 34% above its estimated fair value. The current Gross Margin % is 38.70%, which is near median its 10-year median of 36.55 and 6.4% above the Retail - Cyclical industry median of 36.37. Puuilo's overall GF Score™ is 85/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Puuilo (FRA:8JQ), the current Gross Margin % is 38.70% as of Jan. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Puuilo (FRA:8JQ) Overvalued in 2026?
Based on GuruFocus' analysis, Puuilo stock appears to be overvalued.
The current stock price of €17.90 is trading 34% above its estimated GF Value™ of €13.36.
GuruFocus considers Puuilo to be Significantly Overvalued.
Key valuation signals for FRA:8JQ:
Gross Margin %: 38.70% (near median its 10-year median of 36.55)
GF Value™: €13.36 vs. price of €17.90 (34% above fair value)
Industry Position: 6.4% above the Retail - Cyclical median (#502 of 1109)
No single metric tells the full story. See the FRA:8JQ stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Puuilo PLC is a department store chain in Finland. The product range includes building supplies, tools, HVAC and electrical accessories, pet food and supplies, car accessories, groceries, household products, garden supplies, free time, and other accessories as well as services. It serves both consumers and B2B customers in the repair and maintenance as well as the construction sector.
85GF Score
Get the complete analysis for FRA:8JQ
Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
FRA:8JQ has been successfully added to your 
