Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Newell BrandsFRA:NWL -4.18%67 Gross Margin % is 40.72% as of Jun. 2026, which is 24% above its 10-year median of 32.97. GuruFocus rates FRA:NWL with a GF Score™ of 67/100 and a GF Value™ of €5.34 (Fairly Valued). The stock has 9 warning signs investors should review. Among 1,905 Consumer Packaged Goods companies, Newell Brands ranks better than 68.61% on this metric.
The historical rank and industry rank for Newell Brands's Gross Margin % or its related term are showing as below:
FRA:NWL'
s Gross Margin % Range Over the Past 10 Years
Min: 28.93 Med: 32.97 Max: 35.45
Current: 35.45
During the past 13 years, the highestGross Margin % of Newell Brands was 35.45%. The lowest was 28.93%. And the median was 32.97%.
FRA:NWL's Gross Margin % is ranked better than 68.61% of 1905
companies
in the Consumer Packaged Goods industry
Industry Median: 26.37
vs FRA:NWL: 35.45
Newell Brands had a gross margin of 40.72% for the quarter that ended in Jun. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Newell Brands was 0.80% per year.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Newell Brands had a gross margin of 40.72% for the quarter that ended in Jun. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Newell Brands Gross Margin % Related Terms
Newell Brands Gross Margin % Historical Data
* Premium members only.
The historical data trend for Newell Brands's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FRA:NWL vs SPB, COTY, EPC: Gross Margin % Comparison
For the Household & Personal Products subindustry, Newell Brands's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Newell Brands Gross Margin % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Newell Brands's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Newell Brands's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Newell Brands (FRA:NWL) has a Gross Margin % of 40.72% as of Jun. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Newell Brands and its competitors. This is 24% above median its historical median of 32.97. Over the past decade, Newell Brands' Gross Margin % has ranged from 28.93 to 35.45. According to the industry distribution chart, Newell Brands ranks #598 out of 1905 companies in the Consumer Packaged Goods industry, placing it in the top 31.4%.
Is Newell Brands' Gross Margin % too high?
Newell Brands' current Gross Margin % of 40.72% is 24% above median its 10-year median of 32.97. Over the past 10 years, this metric has ranged from a low of 28.93 to a high of 35.45. The Consumer Packaged Goods industry median Gross Margin % is 26.37. Newell Brands' value of 40.72% is 54.4% above this industry median. Based on the distribution chart, Newell Brands ranks #598 out of 1905 companies in the Consumer Packaged Goods industry, which is above the industry midpoint. Overall, Newell Brands has a GF Score™ of 67/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Newell Brands' Gross Margin % compare to SPB and COTY?
According to the Consumer Packaged Goods industry distribution chart, Newell Brands ranks #598 out of 1905 companies for Gross Margin %. This puts Newell Brands in the upper half of its industry. The industry median Gross Margin % is 26.37. Newell Brands' value of 40.72% is 54.4% above this benchmark. Historically, Newell Brands' own Gross Margin % has ranged from 28.93 to 35.45 over the past decade. While the company's 10-year median is 32.97 vs. the industry median of 26.37, Newell Brands has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Consumer Packaged Goods company?
The median Gross Margin % among Consumer Packaged Goods companies is 26.37, based on 1,905 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Newell Brands's current Gross Margin % of 40.72% is 54.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Newell Brands and its competitors. For the Consumer Packaged Goods industry, the median Gross Margin % is 26.37 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Newell Brands's current Gross Margin % is 40.72%, which is 24% above median its own 10-year median of 32.97. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Newell Brands stock overvalued right now?
Based on GuruFocus' analysis, Newell Brands (FRA:NWL) is currently considered Fairly Valued. The stock's GF Value™ is €5.34, compared to a current price of €5.18 — trading 3.1% below its estimated fair value. The current Gross Margin % is 40.72%, which is 24% above median its 10-year median of 32.97 and 54.4% above the Consumer Packaged Goods industry median of 26.37. Newell Brands' overall GF Score™ is 67/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Newell Brands (FRA:NWL), the current Gross Margin % is 40.72% as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Newell Brands (FRA:NWL) Overvalued in 2026?
Based on GuruFocus' analysis, Newell Brands stock appears to be undervalued.
The current stock price of €5.18 is trading 3.1% below its estimated GF Value™ of €5.34.
GuruFocus considers Newell Brands to be Fairly Valued.
Key valuation signals for FRA:NWL:
Gross Margin %: 40.72% (24% above median its 10-year median of 32.97)
GF Value™: €5.34 vs. price of €5.18 (3.1% below fair value)
Industry Position: 54.4% above the Consumer Packaged Goods median (#598 of 1905)
No single metric tells the full story. See the FRA:NWL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Newell Brands Inc is an American consumer goods company with a portfolio of brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer's, Oster, NUK, Spontex and Campingaz. The group is focused on delighting consumers by lighting up everyday moments. Its segments are Home and Commercial Solutions, Learning and Development, and Outdoor and Recreation. The group geographic areas are the United States, Canada, Europe, the Middle East and Africa, Asia Pacific, and Latin America.
67GF Score
Get the complete analysis for FRA:NWL
Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
FRA:NWL has been successfully added to your 
