Helen Of TroyHELE +7.55%62 Gross Margin % is 44.61% as of Feb. 2026, which is 3% above its 10-year median of 43.21. GuruFocus rates HELE with a GF Score™ of 62/100 and a GF Value™ of $59.32 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 1,902 Consumer Packaged Goods companies, Helen Of Troy ranks better than 81.23% on this metric.
The historical rank and industry rank for Helen Of Troy's Gross Margin % or its related term are showing as below:
HELE'
s Gross Margin % Range Over the Past 10 Years
Min: 40.99 Med: 43.21 Max: 47.93
Current: 45.66
During the past 13 years, the highestGross Margin % of Helen Of Troy was 47.93%. The lowest was 40.99%. And the median was 43.21%.
HELE's Gross Margin % is ranked better than 81.23% of 1902
companies
in the Consumer Packaged Goods industry
Industry Median: 26.37
vs HELE: 45.66
Helen Of Troy had a gross margin of 44.61% for the quarter that ended in Feb. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Helen Of Troy was 1.70% per year.
Helen Of Troy (NAS:HELE) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Helen Of Troy had a gross margin of 44.61% for the quarter that ended in Feb. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Helen Of Troy Gross Margin % Related Terms
Helen Of Troy Gross Margin % Historical Data
* Premium members only.
The historical data trend for Helen Of Troy's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Household & Personal Products subindustry, Helen Of Troy's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Helen Of Troy Gross Margin % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Helen Of Troy's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Helen Of Troy's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Helen Of Troy (HELE) has a Gross Margin % of 44.61% as of Feb. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Helen Of Troy and its competitors. This is near median its historical median of 43.21. Over the past decade, Helen Of Troy's Gross Margin % has ranged from 40.99 to 47.93. According to the industry distribution chart, Helen Of Troy ranks #357 out of 1902 companies in the Consumer Packaged Goods industry, placing it in the top 18.8%.
Is Helen Of Troy's Gross Margin % too high?
Helen Of Troy's current Gross Margin % of 44.61% is near median its 10-year median of 43.21. Over the past 10 years, this metric has ranged from a low of 40.99 to a high of 47.93. The Consumer Packaged Goods industry median Gross Margin % is 26.37. Helen Of Troy's value of 44.61% is 69.2% above this industry median. Based on the distribution chart, Helen Of Troy ranks #357 out of 1902 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers. Overall, Helen Of Troy has a GF Score™ of 62/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Helen Of Troy's Gross Margin % compare to ODD and EPC?
According to the Consumer Packaged Goods industry distribution chart, Helen Of Troy ranks #357 out of 1902 companies for Gross Margin %. This places Helen Of Troy in the top 19% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 26.37. Helen Of Troy's value of 44.61% is 69.2% above this benchmark. Historically, Helen Of Troy's own Gross Margin % has ranged from 40.99 to 47.93 over the past decade. While the company's 10-year median is 43.21 vs. the industry median of 26.37, Helen Of Troy has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Consumer Packaged Goods company?
The median Gross Margin % among Consumer Packaged Goods companies is 26.37, based on 1,902 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Helen Of Troy's current Gross Margin % of 44.61% is 69.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Helen Of Troy and its competitors. For the Consumer Packaged Goods industry, the median Gross Margin % is 26.37 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Helen Of Troy's current Gross Margin % is 44.61%, which is near median its own 10-year median of 43.21. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Helen Of Troy stock overvalued right now?
Based on GuruFocus' analysis, Helen Of Troy (HELE) is currently considered Possible Value Trap. The stock's GF Value™ is $59.32, compared to a current price of $27.93 — trading 52.9% below its estimated fair value. The current Gross Margin % is 44.61%, which is near median its 10-year median of 43.21 and 69.2% above the Consumer Packaged Goods industry median of 26.37. Helen Of Troy's overall GF Score™ is 62/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Helen Of Troy (HELE), the current Gross Margin % is 44.61% as of Feb. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Helen Of Troy (HELE) Overvalued in 2026?
Based on GuruFocus' analysis, Helen Of Troy stock appears to be undervalued.
The current stock price of $27.93 is trading 52.9% below its estimated GF Value™ of $59.32.
GuruFocus considers Helen Of Troy to be Possible Value Trap.
Key valuation signals for HELE:
Gross Margin %: 44.61% (near median its 10-year median of 43.21)
GF Value™: $59.32 vs. price of $27.93 (52.9% below fair value)
Industry Position: 69.2% above the Consumer Packaged Goods median (#357 of 1902)
No single metric tells the full story. See the HELE stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Helen Of Troy Ltd is a consumer products company offering creative products and solutions for its customers through a diversified portfolio of brands. It has two operating segments: Home and Outdoor segment provides a broad range of consumer products for home activities such as food preparation, cooking, cleaning, and organization; as well as products for outdoor and on-the-go activities such as hydration, food storage, backpacks, and travel gear, and The Beauty and Wellness segment provides beauty and wellness products including mass and prestige market beauty appliances, prestige market liquid-based hair and personal care products, and wellness devices including thermometers, water and air filtration systems, humidifiers, and fans.
62GF Score
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Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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