HELE (Helen Of Troy) ROCE %: 15.09% (As of May. 2026)

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HELE Helen Of Troy Ltd HELE
68 GF Score
Price $29.77
GF Value $53.51
Valuation Possible Value Trap
! 8 Warning Signs
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What is Helen Of Troy ROCE %?

Helen Of Troy HELE +3.22% 68 ROCE % is 15.09% as of May. 2026. GuruFocus rates HELE with a GF Score™ of 68/100 and a GF Value™ of $53.51 (Possible Value Trap). The stock has 8 warning signs investors should review.

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Helen Of Troy's annualized ROCE % for the quarter that ended in May. 2026 was 15.09%.


Helen Of Troy  (NAS:HELE) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.


Helen Of Troy ROCE % Related Terms


Helen Of Troy ROCE % Historical Data

* Premium members only.

The historical data trend for Helen Of Troy's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Helen Of Troy ROCE % Chart

Helen Of Troy Annual Data
Trend Feb17 Feb18 Feb19 Feb20 Feb21 Feb22 Feb23 Feb24 Feb25 Feb26
ROCE %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 14.10 8.98 10.72 5.68 -36.53

Helen Of Troy Quarterly Data
Aug21 Nov21 Feb22 May22 Aug22 Nov22 Feb23 May23 Aug23 Nov23 Feb24 May24 Aug24 Nov24 Feb25 May25 Aug25 Nov25 Feb26 May26
ROCE % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -67.60 -63.01 -1.79 -11.95 15.09
HELE
68GF Score
Helen Of Troy Ltd HELE
ROCE % is just one metric. See GF Score™, valuation, warning signs, and more.
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Helen Of Troy ROCE % Calculation

Helen Of Troy's annualized ROCE % for the fiscal year that ended in Feb. 2026 is calculated as:

ROCE %=EBIT/( (Capital Employed+Capital Employed)/ count )
(A: Feb. 2026 )  (A: Feb. 2025 )(A: Feb. 2026 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(A: Feb. 2026 )  (A: Feb. 2025 )(A: Feb. 2026 )
=-781.099/( ( (3132.083 - 466.259) + (2115.548 - 504.965) )/ 2 )
=-781.099/( (2665.824+1610.583)/ 2 )
=-781.099/2138.2035
=-36.53 %

Helen Of Troy's ROCE % of for the quarter that ended in May. 2026 is calculated as:

ROCE %=EBIT (1)/( (Capital Employed+Capital Employed)/ count )
(Q: May. 2026 )  (Q: Feb. 2026 )(Q: May. 2026 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(Q: May. 2026 )  (Q: Feb. 2026 )(Q: May. 2026 )
=242.268/( ( (2115.548 - 504.965) + (2080.064 - 480.19) )/ 2 )
=242.268/( ( 1610.583 + 1599.874 )/ 2 )
=242.268/1605.2285
=15.09 %

(1) Note: The EBIT data used here is four times the quarterly (May. 2026) EBIT data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about ROCE % →
What does a ROCE % of 15.09% mean?
Helen Of Troy (HELE) has a ROCE % of 15.09% as of May. 2026.
Is Helen Of Troy's ROCE % too high?
Helen Of Troy's current ROCE % is 15.09%. The Consumer Packaged Goods industry median ROCE % is 8.94. Helen Of Troy's value of 15.09% is 68.9% above this industry median. Overall, Helen Of Troy has a GF Score™ of 68/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Helen Of Troy's ROCE % compare to ODD and MAGN?
Helen Of Troy's ROCE % of 15.09% can be compared against companies in the Consumer Packaged Goods industry. The industry median ROCE % is 8.94. Helen Of Troy's value of 15.09% is 68.9% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROCE % for a Consumer Packaged Goods company?
The median ROCE % among Consumer Packaged Goods companies is 8.94, based on 1,938 companies in the industry. Companies in the top quartile (top 25%) have a ROCE % significantly above this median, while those in the bottom quartile fall well below. However, ROCE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Helen Of Troy's current ROCE % of 15.09% is 68.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROCE % mean?
A high ROCE % can signal that a stock is expensive relative to its fundamentals. For the Consumer Packaged Goods industry, the median ROCE % is 8.94 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Helen Of Troy's current ROCE % is 15.09%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Helen Of Troy stock overvalued right now?
Based on GuruFocus' analysis, Helen Of Troy (HELE) is currently considered Possible Value Trap. The stock's GF Value™ is $53.51, compared to a current price of $29.77 — trading 44.4% below its estimated fair value. The current ROCE % is 15.09% and 68.9% above the Consumer Packaged Goods industry median of 8.94. Helen Of Troy's overall GF Score™ is 68/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROCE % calculated?
ROCE % is calculated from a company's financial statements. For Helen Of Troy (HELE), the current ROCE % is 15.09% as of May. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Helen Of Troy (HELE) Overvalued in 2026?

Based on GuruFocus' analysis, Helen Of Troy stock appears to be undervalued. The current stock price of $29.77 is trading 44.4% below its estimated GF Value™ of $53.51. GuruFocus considers Helen Of Troy to be Possible Value Trap.

Key valuation signals for HELE:

  • ROCE %: 15.09%
  • GF Value™: $53.51 vs. price of $29.77 (44.4% below fair value)
  • GF Score™: 68/100 with 8 warning signs
  • Industry Position: 68.9% above the Consumer Packaged Goods median

No single metric tells the full story. See the HELE stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Helen Of Troy Business Description

Other Exchanges HT2:Germany
Address 2 Church Street, Clarendon House, Hamilton, BMU, HM 11
Helen Of Troy Ltd is a consumer products company offering creative products and solutions for its customers through a diversified portfolio of brands. It has two operating segments: Home and Outdoor segment provides a broad range of consumer products for home activities such as food preparation, cooking, cleaning, and organization; as well as products for outdoor and on-the-go activities such as hydration, food storage, backpacks, and travel gear, and The Beauty and Wellness segment provides beauty and wellness products including mass and prestige market beauty appliances, prestige market liquid-based hair and personal care products, and wellness devices including thermometers, water and air filtration systems, humidifiers, and fans.
68GF Score

Get the complete analysis for HELE

ROCE % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$29.77
Price
$53.51
GF Value