PT DFI Retail Nusantara TbkISX:HERO -3.03%45 Gross Margin % is 43.64% as of Mar. 2026, which is 5% above its 10-year median of 41.55. GuruFocus rates ISX:HERO with a GF Score™ of 45/100 and a GF Value™ of Rp699.10 (Possible Value Trap). The stock has 4 warning signs investors should review. Among 1,109 Retail - Cyclical companies, PT DFI Retail Nusantara Tbk ranks better than 65.46% on this metric.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
PT DFI Retail Nusantara Tbk had a gross margin of 43.64% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
PT DFI Retail Nusantara Tbk Gross Margin % Related Terms
PT DFI Retail Nusantara Tbk Gross Margin % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Department Stores subindustry, PT DFI Retail Nusantara Tbk's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
PT DFI Retail Nusantara Tbk Gross Margin % vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, PT DFI Retail Nusantara Tbk's Gross Margin % distribution charts can be found below:
* The bar in red indicates where PT DFI Retail Nusantara Tbk's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
PT DFI Retail Nusantara Tbk (ISX:HERO) has a Gross Margin % of 43.64% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on PT DFI Retail Nusantara Tbk and its competitors. This is near median its historical median of 41.55. Over the past decade, PT DFI Retail Nusantara Tbk's Gross Margin % has ranged from 26.10 to 49.91. According to the industry distribution chart, PT DFI Retail Nusantara Tbk ranks #383 out of 1109 companies in the Retail - Cyclical industry, placing it in the top 34.5%.
Is PT DFI Retail Nusantara Tbk's Gross Margin % too high?
PT DFI Retail Nusantara Tbk's current Gross Margin % of 43.64% is near median its 10-year median of 41.55. Over the past 10 years, this metric has ranged from a low of 26.10 to a high of 49.91. The Retail - Cyclical industry median Gross Margin % is 36.26. PT DFI Retail Nusantara Tbk's value of 43.64% is 20.4% above this industry median. Based on the distribution chart, PT DFI Retail Nusantara Tbk ranks #383 out of 1109 companies in the Retail - Cyclical industry, which is above the industry midpoint. Overall, PT DFI Retail Nusantara Tbk has a GF Score™ of 45/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does PT DFI Retail Nusantara Tbk's Gross Margin % compare to DDS and M?
According to the Retail - Cyclical industry distribution chart, PT DFI Retail Nusantara Tbk ranks #383 out of 1109 companies for Gross Margin %. This puts PT DFI Retail Nusantara Tbk in the upper half of its industry. The industry median Gross Margin % is 36.26. PT DFI Retail Nusantara Tbk's value of 43.64% is 20.4% above this benchmark. Historically, PT DFI Retail Nusantara Tbk's own Gross Margin % has ranged from 26.10 to 49.91 over the past decade. While the company's 10-year median is 41.55 vs. the industry median of 36.26, PT DFI Retail Nusantara Tbk has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Retail - Cyclical company?
The median Gross Margin % among Retail - Cyclical companies is 36.26, based on 1,109 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. PT DFI Retail Nusantara Tbk's current Gross Margin % of 43.64% is 20.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on PT DFI Retail Nusantara Tbk and its competitors. For the Retail - Cyclical industry, the median Gross Margin % is 36.26 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. PT DFI Retail Nusantara Tbk's current Gross Margin % is 43.64%, which is near median its own 10-year median of 41.55. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is PT DFI Retail Nusantara Tbk stock overvalued right now?
Based on GuruFocus' analysis, PT DFI Retail Nusantara Tbk (ISX:HERO) is currently considered Possible Value Trap. The stock's GF Value™ is Rp699.10, compared to a current price of Rp320.00 — trading 54.2% below its estimated fair value. The current Gross Margin % is 43.64%, which is near median its 10-year median of 41.55 and 20.4% above the Retail - Cyclical industry median of 36.26. PT DFI Retail Nusantara Tbk's overall GF Score™ is 45/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For PT DFI Retail Nusantara Tbk (ISX:HERO), the current Gross Margin % is 43.64% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is PT DFI Retail Nusantara Tbk (ISX:HERO) Overvalued in 2026?
Based on GuruFocus' analysis, PT DFI Retail Nusantara Tbk stock appears to be undervalued.
The current stock price of Rp320.00 is trading 54.2% below its estimated GF Value™ of Rp699.10.
GuruFocus considers PT DFI Retail Nusantara Tbk to be Possible Value Trap.
Key valuation signals for ISX:HERO:
Gross Margin %: 43.64% (near median its 10-year median of 41.55)
GF Value™: Rp699.10 vs. price of Rp320.00 (54.2% below fair value)
Industry Position: 20.4% above the Retail - Cyclical median (#383 of 1109)
No single metric tells the full story. See the ISX:HERO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
PT DFI Retail Nusantara Tbk is a modern retail group that focuses on the Guardian and IKEA business segments to achieve sustainable growth in the medium and long term. The company operates and manages the business in a single segment, which is special retails segments. Special retail segments relate to special retail operations (such as pharmacy, drugs stores, health and beauty stores, home furnishing).
45GF Score
Get the complete analysis for ISX:HERO
Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
ISX:HERO has been successfully added to your 
