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36KR HoldingsKRKR +4.73%43 Gross Margin % is 59.96% as of Dec. 2025, which is 13% above its 10-year median of 53.09. GuruFocus rates KRKR with a GF Score™ of 43/100 and a GF Value™ of $5.02 (Possible Value Trap). The stock has 4 warning signs investors should review. Among 942 Media - Diversified companies, 36KR Holdings ranks better than 72.51% on this metric.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
36KR Holdings had a gross margin of 59.96% for the quarter that ended in Dec. 2025 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
36KR Holdings Gross Margin % Related Terms
36KR Holdings Gross Margin % Historical Data
* Premium members only.
The historical data trend for 36KR Holdings's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
KRKR vs CNFN, EDHL, YDKG: Gross Margin % Comparison
For the Advertising Agencies subindustry, 36KR Holdings's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
36KR Holdings Gross Margin % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, 36KR Holdings's Gross Margin % distribution charts can be found below:
* The bar in red indicates where 36KR Holdings's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
36KR Holdings (KRKR) has a Gross Margin % of 59.96% as of Dec. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on 36KR Holdings and its competitors. This is 13% above median its historical median of 53.09. Over the past decade, 36KR Holdings' Gross Margin % has ranged from 32.42 to 59.33. According to the industry distribution chart, 36KR Holdings ranks #259 out of 942 companies in the Media - Diversified industry, placing it in the top 27.5%.
Is 36KR Holdings' Gross Margin % too high?
36KR Holdings' current Gross Margin % of 59.96% is 13% above median its 10-year median of 53.09. Over the past 10 years, this metric has ranged from a low of 32.42 to a high of 59.33. The Media - Diversified industry median Gross Margin % is 38.99. 36KR Holdings' value of 59.96% is 53.8% above this industry median. Based on the distribution chart, 36KR Holdings ranks #259 out of 942 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, 36KR Holdings has a GF Score™ of 43/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does 36KR Holdings' Gross Margin % compare to CNFN and EDHL?
According to the Media - Diversified industry distribution chart, 36KR Holdings ranks #259 out of 942 companies for Gross Margin %. This puts 36KR Holdings in the upper half of its industry. The industry median Gross Margin % is 38.99. 36KR Holdings' value of 59.96% is 53.8% above this benchmark. Historically, 36KR Holdings' own Gross Margin % has ranged from 32.42 to 59.33 over the past decade. While the company's 10-year median is 53.09 vs. the industry median of 38.99, 36KR Holdings has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Media - Diversified company?
The median Gross Margin % among Media - Diversified companies is 38.99, based on 942 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. 36KR Holdings's current Gross Margin % of 59.96% is 53.8% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on 36KR Holdings and its competitors. For the Media - Diversified industry, the median Gross Margin % is 38.99 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. 36KR Holdings's current Gross Margin % is 59.96%, which is 13% above median its own 10-year median of 53.09. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is 36KR Holdings stock overvalued right now?
Based on GuruFocus' analysis, 36KR Holdings (KRKR) is currently considered Possible Value Trap. The stock's GF Value™ is $5.02, compared to a current price of $2.88 — trading 42.6% below its estimated fair value. The current Gross Margin % is 59.96%, which is 13% above median its 10-year median of 53.09 and 53.8% above the Media - Diversified industry median of 38.99. 36KR Holdings' overall GF Score™ is 43/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For 36KR Holdings (KRKR), the current Gross Margin % is 59.96% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is 36KR Holdings (KRKR) Overvalued in 2026?
Based on GuruFocus' analysis, 36KR Holdings stock appears to be undervalued.
The current stock price of $2.88 is trading 42.6% below its estimated GF Value™ of $5.02.
GuruFocus considers 36KR Holdings to be Possible Value Trap.
Key valuation signals for KRKR:
Gross Margin %: 59.96% (13% above median its 10-year median of 53.09)
GF Value™: $5.02 vs. price of $2.88 (42.6% below fair value)
Industry Position: 53.8% above the Media - Diversified median (#259 of 942)
No single metric tells the full story. See the KRKR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
36KR Holdings Inc is a holding company and conducts its business mainly through its subsidiaries, a VIE, and subsidiaries of the VIE. The Group is engaging in providing content and business services to new economy participants in the PRC. Its content production process includes content creation, content editing, screening and monitoring, and content distribution. The Group mainly generates revenues from providing online advertising services, enterprise value-added services, and subscription services. The Group's principal operations and geographic markets are substantially located in the PRC.
43GF Score
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