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36KR HoldingsKRKR 50 PS Ratio is 3.51 as of Sep. 09, 2026, which is 72% below its 10-year median of 12.36. GuruFocus rates KRKR with a GF Score™ of 50/100 and a GF Value™ of $5.44 (Possible Value Trap). The stock has 4 warning signs investors should review. Among 999 Media - Diversified companies, 36KR Holdings ranks worse than 81.38% on this metric.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. As of today, 36KR Holdings's share price is $3.10.
36KR Holdings's Revenue per Share for the trailing twelve months (TTM) ended in Jun. 2026 was $0.88. Hence, 36KR Holdings's PS Ratio for today is 3.51.
The historical rank and industry rank for 36KR Holdings's PS Ratio or its related term are showing as below:
KRKR'
s PS Ratio Range Over the Past 10 Years
Min: 2.65 Med: 12.36 Max: 225.37
Current: 3.51
During the past 9 years, 36KR Holdings's highest PS Ratio was 225.37. The lowest was 2.65. And the median was 12.36.
KRKR's PS Ratio is ranked worse than 81.38% of 999
companies
in the Media - Diversified industry
Industry Median: 1.05
vs KRKR: 3.51
36KR Holdings Inc revenue per share has been in decline for the last 5 years.
During the past 12 months, the average Revenue per Share Growth Rate of 36KR Holdings was 21.80% per year.
During the past 3 years, the average Revenue per Share Growth Rate was -12.00% per year.
During the past 5 years, the average Revenue per Share Growth Rate was -12.40% per year.
During the past 9 years, 36KR Holdings's highest 3-Year average Revenue per Share Growth Rate was 43.90% per year. The lowest was -43.90% per year. And the median was -9.85% per year.
The PS Ratio is an excellent valuation indicator if you want to compare a stock with its historical valuation or with the stocks in the same industry. The PS Ratio works especially well when you want to compare the stock's current valuation with its historical valuation. The PS Ratio is a great valuation tool for evaluating cyclical businesses where the PE Ratio works poorly. It works the best when comparing the current valuation with the historical valuation because over time, a company's profit margin tends to revert to the mean.
When the PS Ratio is applied to the whole stock market, it can be used to evaluate the current market valuation and projected returns. In this case, the price is the total market cap of all stocks that are traded, and sales are the GDP of the country. This is how Warren Buffett estimates the broad market valuation and project future returns.
The PS Ratio does not tell you how cheap or expensive the stock is. It cannot be used to compare companies in different industries. It works better for companies within the same industry because these companies tend to have similar capital structures and profit margins. It works the best when comparing a company with itself in the past.
36KR Holdings PS Ratio Related Terms
36KR Holdings PS Ratio Historical Data
* Premium members only.
The historical data trend for 36KR Holdings's PS Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Advertising Agencies subindustry, 36KR Holdings's PS Ratio, along with its competitors' market caps and PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
36KR Holdings PS Ratio vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, 36KR Holdings's PS Ratio distribution charts can be found below:
* The bar in red indicates where 36KR Holdings's PS Ratio falls into.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. It is a ratio widely used to value stocks and it was first used by Ken Fisher.
36KR Holdings's Share Price of today is $3.10.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. 36KR Holdings's Revenue per Share for the trailing twelve months (TTM) ended in Jun. 2026 was $0.88.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
36KR Holdings (KRKR) has a PS Ratio of 3.51 as of Sep. 09, 2026. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on 36KR Holdings and its competitors. This is 72% below median its historical median of 12.36. Over the past decade, 36KR Holdings' PS Ratio has ranged from 2.65 to 225.37. According to the industry distribution chart, 36KR Holdings ranks #813 out of 999 companies in the Media - Diversified industry, placing it in the top 81.4%.
Is 36KR Holdings' PS Ratio too high?
36KR Holdings' current PS Ratio of 3.51 is 72% below median its 10-year median of 12.36. Over the past 10 years, this metric has ranged from a low of 2.65 to a high of 225.37. The Media - Diversified industry median PS Ratio is 1.05. 36KR Holdings' value of 3.51 is 234.3% above this industry median. Based on the distribution chart, 36KR Holdings ranks #813 out of 999 companies in the Media - Diversified industry, which is in the bottom quartile relative to peers. Overall, 36KR Holdings has a GF Score™ of 50/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does 36KR Holdings' PS Ratio compare to XONI and EDHL?
According to the Media - Diversified industry distribution chart, 36KR Holdings ranks #813 out of 999 companies for PS Ratio. This places 36KR Holdings in the lower half of its industry. The industry median PS Ratio is 1.05. 36KR Holdings' value of 3.51 is 234.3% above this benchmark. Historically, 36KR Holdings' own PS Ratio has ranged from 2.65 to 225.37 over the past decade. While the company's 10-year median is 12.36 vs. the industry median of 1.05, 36KR Holdings has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PS Ratio for a Media - Diversified company?
The median PS Ratio among Media - Diversified companies is 1.05, based on 999 companies in the industry. Companies in the top quartile (top 25%) have a PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. 36KR Holdings's current PS Ratio of 3.51 is 234.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PS Ratio mean?
A high PS Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on 36KR Holdings and its competitors. For the Media - Diversified industry, the median PS Ratio is 1.05 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. 36KR Holdings's current PS Ratio is 3.51, which is 72% below median its own 10-year median of 12.36. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is 36KR Holdings stock overvalued right now?
Based on GuruFocus' analysis, 36KR Holdings (KRKR) is currently considered Possible Value Trap. The stock's GF Value™ is $5.44, compared to a current price of $3.10 — trading 43% below its estimated fair value. The current PS Ratio is 3.51, which is 72% below median its 10-year median of 12.36 and 234.3% above the Media - Diversified industry median of 1.05. 36KR Holdings' overall GF Score™ is 50/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PS Ratio calculated?
PS Ratio is calculated from a company's financial statements. For 36KR Holdings (KRKR), the current PS Ratio is 3.51 as of Sep. 09, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is 36KR Holdings (KRKR) Overvalued in 2026?
Based on GuruFocus' analysis, 36KR Holdings stock appears to be undervalued.
The current stock price of $3.10 is trading 43% below its estimated GF Value™ of $5.44.
GuruFocus considers 36KR Holdings to be Possible Value Trap.
Key valuation signals for KRKR:
PS Ratio: 3.51 (72% below median its 10-year median of 12.36)
GF Value™: $5.44 vs. price of $3.10 (43% below fair value)
Industry Position: 234.3% above the Media - Diversified median (#813 of 999)
No single metric tells the full story. See the KRKR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
36KR Holdings Inc is a holding company and conducts its business mainly through its subsidiaries, a VIE, and subsidiaries of the VIE. The Group is engaging in providing content and business services to new economy participants in the PRC. Its content production process includes content creation, content editing, screening and monitoring, and content distribution. The Group mainly generates revenues from providing online advertising services, enterprise value-added services, and subscription services. The Group's principal operations and geographic markets are substantially located in the PRC.
50GF Score
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