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ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. 36KR Holdings's annualizedNet Income for the quarter that ended in Dec. 2025 was $4.59 Mil.
36KR Holdings's average Total Assets over the quarter that ended in Dec. 2025 was $38.34 Mil. Therefore, 36KR Holdings's annualized ROA % for the quarter that ended in Dec. 2025 was 11.96%.
The historical rank and industry rank for 36KR Holdings's ROA % or its related term are showing as below:
KRKR'
s ROA % Range Over the Past 10 Years
Min: -39.25 Med: -4.13 Max: 12.21
Current: 4.19
During the past 9 years, 36KR Holdings's highest ROA % was 12.21%. The lowest was -39.25%. And the median was -4.13%.
KRKR's ROA % is ranked better than 71.36% of 1030
companies
in the Media - Diversified industry
Industry Median: 0.765
vs KRKR: 4.19
ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A banks ROA % is typically well under 2%.
Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:
Note:
The Net Income data used here is two times the semi-annual (Dec. 2025) net income data. The Revenue data used here is two times the semi-annual (Dec. 2025) revenue data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.
E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.
36KR Holdings ROA % Related Terms
36KR Holdings ROA % Historical Data
* Premium members only.
The historical data trend for 36KR Holdings's ROA % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Advertising Agencies subindustry, 36KR Holdings's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
36KR Holdings ROA % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, 36KR Holdings's ROA % distribution charts can be found below:
* The bar in red indicates where 36KR Holdings's ROA % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is two times the semi-annual (Dec. 2025) net income data.
ROA % is displayed in the 30-year financial page.
36KR Holdings (KRKR) has a ROA % of 11.96% as of Dec. 2025. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on 36KR Holdings and its competitors. According to the industry distribution chart, 36KR Holdings ranks #295 out of 1030 companies in the Media - Diversified industry, placing it in the top 28.6%.
Is 36KR Holdings' ROA % too high?
36KR Holdings' current ROA % is 11.96%. The Media - Diversified industry median ROA % is 0.77. 36KR Holdings' value of 11.96% is 1463.4% above this industry median. Based on the distribution chart, 36KR Holdings ranks #295 out of 1030 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, 36KR Holdings has a GF Score™ of 43/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does 36KR Holdings' ROA % compare to CNFN and EDHL?
According to the Media - Diversified industry distribution chart, 36KR Holdings ranks #295 out of 1030 companies for ROA %. This puts 36KR Holdings in the upper half of its industry. The industry median ROA % is 0.77. 36KR Holdings' value of 11.96% is 1463.4% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for a Media - Diversified company?
The median ROA % among Media - Diversified companies is 0.77, based on 1,030 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. 36KR Holdings's current ROA % of 11.96% is 1463.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on 36KR Holdings and its competitors. For the Media - Diversified industry, the median ROA % is 0.77 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. 36KR Holdings's current ROA % is 11.96%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is 36KR Holdings stock overvalued right now?
Based on GuruFocus' analysis, 36KR Holdings (KRKR) is currently considered Possible Value Trap. The stock's GF Value™ is $5.02, compared to a current price of $2.88 — trading 42.6% below its estimated fair value. The current ROA % is 11.96% and 1463.4% above the Media - Diversified industry median of 0.77. 36KR Holdings' overall GF Score™ is 43/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For 36KR Holdings (KRKR), the current ROA % is 11.96% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is 36KR Holdings (KRKR) Overvalued in 2026?
Based on GuruFocus' analysis, 36KR Holdings stock appears to be undervalued.
The current stock price of $2.88 is trading 42.6% below its estimated GF Value™ of $5.02.
GuruFocus considers 36KR Holdings to be Possible Value Trap.
Key valuation signals for KRKR:
ROA %: 11.96%
GF Value™: $5.02 vs. price of $2.88 (42.6% below fair value)
Industry Position: 1463.4% above the Media - Diversified median (#295 of 1030)
No single metric tells the full story. See the KRKR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
36KR Holdings Inc is a holding company and conducts its business mainly through its subsidiaries, a VIE, and subsidiaries of the VIE. The Group is engaging in providing content and business services to new economy participants in the PRC. Its content production process includes content creation, content editing, screening and monitoring, and content distribution. The Group mainly generates revenues from providing online advertising services, enterprise value-added services, and subscription services. The Group's principal operations and geographic markets are substantially located in the PRC.
43GF Score
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