KRKR (36KR Holdings) Moat Score: 3/10 (As of Aug. 03, 2026)

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KRKR 36KR Holdings Inc KRKR
43 GF Score
Price $2.82
GF Value $5.02
Valuation Possible Value Trap
! 4 Warning Signs
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What is 36KR Holdings Moat Score?

36KR Holdings KRKR -2.15% 43 Moat Score is 3 as of Aug. 03, 2026. GuruFocus rates KRKR with a GF Score™ of 43/100 and a GF Value™ of $5.02 (Possible Value Trap). The stock has 4 warning signs investors should review. Among 1,033 Media - Diversified companies, 36KR Holdings ranks better than 89.16% on this metric.

36KR Holdings has the Moat Score of 3, which implies that the company might have No Moat - Very weak/transient advantages.

36KR Holdings has No Moat: 36KR Holdings Inc has very weak competitive advantages. It operates in a highly competitive digital media space with low switching costs and lacks significant brand strength or intellectual property. Its market share is not sustainable in the long term.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes 36KR Holdings might have No Moat - Very weak/transient advantages.

36KR Holdings  (NAS:KRKR) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

36KR Holdings Moat Score Related Terms

KRKR vs CNFN, EDHL, YDKG: Moat Score Comparison

For the Advertising Agencies subindustry, 36KR Holdings's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

36KR Holdings Moat Score vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, 36KR Holdings's Moat Score distribution charts can be found below:

* The bar in red indicates where 36KR Holdings's Moat Score falls into.


KRKR
43GF Score
36KR Holdings Inc KRKR
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 3 mean?
36KR Holdings (KRKR) has a Moat Score of 3 as of Aug. 03, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, 36KR Holdings ranks #112 out of 1033 companies in the Media - Diversified industry, placing it in the top 10.8%.
Is 36KR Holdings' Moat Score too high?
36KR Holdings' current Moat Score is 3. Based on the distribution chart, 36KR Holdings ranks #112 out of 1033 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers. Overall, 36KR Holdings has a GF Score™ of 43/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does 36KR Holdings' Moat Score compare to CNFN and EDHL?
According to the Media - Diversified industry distribution chart, 36KR Holdings ranks #112 out of 1033 companies for Moat Score. This places 36KR Holdings in the top 11% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Media - Diversified company?
A good Moat Score depends on the Media - Diversified industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. 36KR Holdings's current Moat Score is 3. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is 36KR Holdings stock overvalued right now?
Based on GuruFocus' analysis, 36KR Holdings (KRKR) is currently considered Possible Value Trap. The stock's GF Value™ is $5.02, compared to a current price of $2.82 — trading 43.9% below its estimated fair value. The current Moat Score is 3. 36KR Holdings' overall GF Score™ is 43/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For 36KR Holdings (KRKR), the current Moat Score is 3 as of Aug. 03, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is 36KR Holdings (KRKR) Overvalued in 2026?

Based on GuruFocus' analysis, 36KR Holdings stock appears to be undervalued. The current stock price of $2.82 is trading 43.9% below its estimated GF Value™ of $5.02. GuruFocus considers 36KR Holdings to be Possible Value Trap.

Key valuation signals for KRKR:

  • Moat Score: 3
  • GF Value™: $5.02 vs. price of $2.82 (43.9% below fair value)
  • GF Score™: 43/100 with 4 warning signs

No single metric tells the full story. See the KRKR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

36KR Holdings Business Description

Address No. 10 Jiuxianqiao Road, Building B6, Universal Business Park, Chaoyang District, Beijing, CHN, 100015
36KR Holdings Inc is a holding company and conducts its business mainly through its subsidiaries, a VIE, and subsidiaries of the VIE. The Group is engaging in providing content and business services to new economy participants in the PRC. Its content production process includes content creation, content editing, screening and monitoring, and content distribution. The Group mainly generates revenues from providing online advertising services, enterprise value-added services, and subscription services. The Group's principal operations and geographic markets are substantially located in the PRC.
43GF Score

Get the complete analysis for KRKR

Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$2.82
Price
$5.02
GF Value