Luvu BrandsLUVU +40.35% Gross Margin % is 28.03% as of Mar. 2026, which is 6% above its 10-year median of 26.38. The stock has 6 warning signs investors should review. Among 419 Furnishings, Fixtures & Appliances companies, Luvu Brands ranks worse than 56.56% on this metric.
Luvu Brands Inc gross margin has been in long-term decline. The average rate of decline per year is -2%.
The historical rank and industry rank for Luvu Brands's Gross Margin % or its related term are showing as below:
LUVU'
s Gross Margin % Range Over the Past 10 Years
Min: 22.78 Med: 26.38 Max: 30.07
Current: 26.45
During the past 13 years, the highestGross Margin % of Luvu Brands was 30.07%. The lowest was 22.78%. And the median was 26.38%.
LUVU's Gross Margin % is ranked worse than 56.56% of 419
companies
in the Furnishings, Fixtures & Appliances industry
Industry Median: 29.11
vs LUVU: 26.45
Luvu Brands had a gross margin of 28.03% for the quarter that ended in Mar. 2026 => Competition eroding margins
The 5-Year average Growth Rate of Gross Margin for Luvu Brands was -2.00% per year.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Luvu Brands had a gross margin of 28.03% for the quarter that ended in Mar. 2026 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Luvu Brands Gross Margin % Related Terms
Luvu Brands Gross Margin % Historical Data
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The historical data trend for Luvu Brands's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
LUVU vs LBRA, NCL, SNTW: Gross Margin % Comparison
For the Furnishings, Fixtures & Appliances subindustry, Luvu Brands's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Luvu Brands Gross Margin % vs Furnishings, Fixtures & Appliances Industry
For the Furnishings, Fixtures & Appliances industry and Consumer Cyclical sector, Luvu Brands's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Luvu Brands's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Luvu Brands (LUVU) has a Gross Margin % of 28.03% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Luvu Brands and its competitors. This is near median its historical median of 26.38. Over the past decade, Luvu Brands' Gross Margin % has ranged from 22.78 to 30.07. According to the industry distribution chart, Luvu Brands ranks #237 out of 419 companies in the Furnishings, Fixtures & Appliances industry, placing it in the top 56.6%.
Is Luvu Brands' Gross Margin % too high?
Luvu Brands' current Gross Margin % of 28.03% is near median its 10-year median of 26.38. Over the past 10 years, this metric has ranged from a low of 22.78 to a high of 30.07. The Furnishings, Fixtures & Appliances industry median Gross Margin % is 29.11. Luvu Brands' value of 28.03% is 3.7% below this industry median. Based on the distribution chart, Luvu Brands ranks #237 out of 419 companies in the Furnishings, Fixtures & Appliances industry, which is below the industry midpoint.
How does Luvu Brands' Gross Margin % compare to LBRA and NCL?
According to the Furnishings, Fixtures & Appliances industry distribution chart, Luvu Brands ranks #237 out of 419 companies for Gross Margin %. This places Luvu Brands in the lower half of its industry. The industry median Gross Margin % is 29.11. Luvu Brands' value of 28.03% is 3.7% below this benchmark. Historically, Luvu Brands' own Gross Margin % has ranged from 22.78 to 30.07 over the past decade. While the company's 10-year median is 26.38 vs. the industry median of 29.11, Luvu Brands has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Furnishings, Fixtures & Appliances company?
The median Gross Margin % among Furnishings, Fixtures & Appliances companies is 29.11, based on 419 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Luvu Brands's current Gross Margin % of 28.03% is 3.7% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Luvu Brands and its competitors. For the Furnishings, Fixtures & Appliances industry, the median Gross Margin % is 29.11 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Luvu Brands's current Gross Margin % is 28.03%, which is near median its own 10-year median of 26.38. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Luvu Brands stock overvalued right now?
Based on GuruFocus' analysis, Luvu Brands (LUVU) is currently considered Significantly Undervalued. The stock's GF Value™ is $0.06, compared to a current price of $0.04 — trading 33.3% below its estimated fair value. The current Gross Margin % is 28.03%, which is near median its 10-year median of 26.38 and 3.7% below the Furnishings, Fixtures & Appliances industry median of 29.11. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Luvu Brands (LUVU), the current Gross Margin % is 28.03% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Luvu Brands Inc designs, manufactures, and markets a portfolio of consumer lifestyle brands including Liberator, a brand category of iconic products for enhancing sensuality and intimacy; Avana, inclined bed therapy products, assistive in relieving medical conditions associated with acid reflux, surgery recovery, and chronic pain; and Jaxx, a diverse range of casual fashion daybeds, sofas, and beanbags made from virgin and re-purposed polyurethane foam. The company conducts its business through two segments: Direct (consisting of its Internet websites) and Wholesale (consisting of its stocking resellers, drop-ship accounts, contract manufacturing, and distributor accounts).
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