LUVU (Luvu Brands) Moat Score: 2/10 (As of Jul. 01, 2026)


What is Luvu Brands Moat Score?

Luvu Brands LUVU +40.35% Moat Score is 2 as of Jul. 01, 2026. The stock has 7 warning signs investors should review. Among 442 Furnishings, Fixtures & Appliances companies, Luvu Brands ranks better than 90.05% on this metric.

Luvu Brands has the Moat Score of 2, which implies that the company might have No Moat - Very weak/transient advantages.

Luvu Brands has No Moat: Luvu Brands lacks significant market leadership, brand strength, or proprietary technology. The company operates in a competitive market with minimal barriers to entry, resulting in a very weak competitive position.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Luvu Brands might have No Moat - Very weak/transient advantages.

Luvu Brands  (OTCPK:LUVU) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Luvu Brands Moat Score Related Terms

LUVU vs SNBRQ, LBRA, FGI: Moat Score Comparison

For the Furnishings, Fixtures & Appliances subindustry, Luvu Brands's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Luvu Brands Moat Score vs Furnishings, Fixtures & Appliances Industry

For the Furnishings, Fixtures & Appliances industry and Consumer Cyclical sector, Luvu Brands's Moat Score distribution charts can be found below:

* The bar in red indicates where Luvu Brands's Moat Score falls into.


Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 2 mean?
Luvu Brands (LUVU) has a Moat Score of 2 as of Jul. 01, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Luvu Brands ranks #44 out of 442 companies in the Furnishings, Fixtures & Appliances industry, placing it in the top 10%.
Is Luvu Brands' Moat Score too high?
Luvu Brands' current Moat Score is 2. Based on the distribution chart, Luvu Brands ranks #44 out of 442 companies in the Furnishings, Fixtures & Appliances industry, which is in the top quartile — a strong position relative to peers.
How does Luvu Brands' Moat Score compare to SNBRQ and LBRA?
According to the Furnishings, Fixtures & Appliances industry distribution chart, Luvu Brands ranks #44 out of 442 companies for Moat Score. This places Luvu Brands in the top 10% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Furnishings, Fixtures & Appliances company?
A good Moat Score depends on the Furnishings, Fixtures & Appliances industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Luvu Brands's current Moat Score is 2. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Luvu Brands stock overvalued right now?
Based on GuruFocus' analysis, Luvu Brands (LUVU) is currently considered Significantly Undervalued. The stock's GF Value™ is $0.06, compared to a current price of $0.04 — trading 33.3% below its estimated fair value. The current Moat Score is 2. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Luvu Brands (LUVU), the current Moat Score is 2 as of Jul. 01, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Luvu Brands Business Description

Address 2745 Bankers Industrial Drive, Atlanta, GA, USA, 30360
Luvu Brands Inc designs, manufactures, and markets a portfolio of consumer lifestyle brands including Liberator, a brand category of iconic products for enhancing sensuality and intimacy; Avana, inclined bed therapy products, assistive in relieving medical conditions associated with acid reflux, surgery recovery, and chronic pain; and Jaxx, a diverse range of casual fashion daybeds, sofas, and beanbags made from virgin and re-purposed polyurethane foam. The company conducts its business through two segments: Direct (consisting of its Internet websites) and Wholesale (consisting of its stocking resellers, drop-ship accounts, contract manufacturing, and distributor accounts).