Clorox CoMEX:CLX 67 Gross Margin % is 43.23% as of Mar. 2026, which is 1% below its 10-year median of 43.79. GuruFocus rates MEX:CLX with a GF Score™ of 67/100 and a GF Value™ of MXN2,276.22 (Modestly Undervalued). The stock has 5 warning signs investors should review. Among 1,902 Consumer Packaged Goods companies, Clorox Co ranks better than 79.39% on this metric.
Gross Margin % is calculated as gross profit divided by its revenue. Clorox Co's Gross Profit for the
three
months ended in Mar. 2026 was MXN13,020 Mil. Clorox Co's Revenue for the
three
months ended in Mar. 2026 was MXN30,115 Mil. Therefore, Clorox Co's Gross Margin % for the quarter that ended in Mar. 2026 was 43.23%.
The historical rank and industry rank for Clorox Co's Gross Margin % or its related term are showing as below:
MEX:CLX'
s Gross Margin % Range Over the Past 10 Years
Min: 35.81 Med: 43.79 Max: 45.57
Current: 43.85
During the past 13 years, the highestGross Margin % of Clorox Co was 45.57%. The lowest was 35.81%. And the median was 43.79%.
MEX:CLX's Gross Margin % is ranked better than 79.39% of 1902
companies
in the Consumer Packaged Goods industry
Industry Median: 26.37
vs MEX:CLX: 43.85
Clorox Co had a gross margin of 43.23% for the quarter that ended in Mar. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Clorox Co was 0.00% per year.
Clorox Co (MEX:CLX) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Clorox Co had a gross margin of 43.23% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Clorox Co Gross Margin % Related Terms
Clorox Co Gross Margin % Historical Data
* Premium members only.
The historical data trend for Clorox Co's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MEX:CLX vs ELF, IPAR, COTY: Gross Margin % Comparison
For the Household & Personal Products subindustry, Clorox Co's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Clorox Co Gross Margin % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Clorox Co's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Clorox Co's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Clorox Co (MEX:CLX) has a Gross Margin % of 43.23% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Clorox Co and its competitors. This is near median its historical median of 43.79. Over the past decade, Clorox Co's Gross Margin % has ranged from 35.81 to 45.57. According to the industry distribution chart, Clorox Co ranks #392 out of 1902 companies in the Consumer Packaged Goods industry, placing it in the top 20.6%.
Is Clorox Co's Gross Margin % too high?
Clorox Co's current Gross Margin % of 43.23% is near median its 10-year median of 43.79. Over the past 10 years, this metric has ranged from a low of 35.81 to a high of 45.57. The Consumer Packaged Goods industry median Gross Margin % is 26.37. Clorox Co's value of 43.23% is 63.9% above this industry median. Based on the distribution chart, Clorox Co ranks #392 out of 1902 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers. Overall, Clorox Co has a GF Score™ of 67/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Clorox Co's Gross Margin % compare to ELF and IPAR?
According to the Consumer Packaged Goods industry distribution chart, Clorox Co ranks #392 out of 1902 companies for Gross Margin %. This places Clorox Co in the top 21% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 26.37. Clorox Co's value of 43.23% is 63.9% above this benchmark. Historically, Clorox Co's own Gross Margin % has ranged from 35.81 to 45.57 over the past decade. While the company's 10-year median is 43.79 vs. the industry median of 26.37, Clorox Co has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Consumer Packaged Goods company?
The median Gross Margin % among Consumer Packaged Goods companies is 26.37, based on 1,902 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Clorox Co's current Gross Margin % of 43.23% is 63.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Clorox Co and its competitors. For the Consumer Packaged Goods industry, the median Gross Margin % is 26.37 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Clorox Co's current Gross Margin % is 43.23%, which is near median its own 10-year median of 43.79. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Clorox Co stock overvalued right now?
Based on GuruFocus' analysis, Clorox Co (MEX:CLX) is currently considered Modestly Undervalued. The stock's GF Value™ is MXN2,276.22, compared to a current price of MXN1,661.10 — trading 27% below its estimated fair value. The current Gross Margin % is 43.23%, which is near median its 10-year median of 43.79 and 63.9% above the Consumer Packaged Goods industry median of 26.37. Clorox Co's overall GF Score™ is 67/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Clorox Co (MEX:CLX), the current Gross Margin % is 43.23% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Clorox Co (MEX:CLX) Overvalued in 2026?
Based on GuruFocus' analysis, Clorox Co stock appears to be undervalued.
The current stock price of MXN1,661.10 is trading 27% below its estimated GF Value™ of MXN2,276.22.
GuruFocus considers Clorox Co to be Modestly Undervalued.
Key valuation signals for MEX:CLX:
Gross Margin %: 43.23% (near median its 10-year median of 43.79)
GF Value™: MXN2,276.22 vs. price of MXN1,661.10 (27% below fair value)
Industry Position: 63.9% above the Consumer Packaged Goods median (#392 of 1902)
No single metric tells the full story. See the MEX:CLX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Since its inception more than 100 years ago, Clorox has expanded to operate in a variety of consumer product categories, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water filtration products, and natural personal care products. Beyond its namesake brand, the firm's portfolio includes Liquid-Plumr, Pine-Sol, S.O.S, Tilex, Kingsford, Fresh Step, Glad, Hidden Valley, KC Masterpiece, Brita, and Burt's Bees. More than 80% of Clorox's sales come from its home turf.
67GF Score
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