Clorox CoMEX:CLX 67 ROA % is 12.42% as of Mar. 2026, which is 15% below its 10-year median of 14.63. GuruFocus rates MEX:CLX with a GF Score™ of 67/100 and a GF Value™ of MXN2,453.29 (Significantly Undervalued). The stock has 5 warning signs investors should review. Among 1,990 Consumer Packaged Goods companies, Clorox Co ranks better than 89.9% on this metric.
ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. Clorox Co's annualizedNet Income for the quarter that ended in Mar. 2026 was MXN13,488 Mil.
Clorox Co's average Total Assets over the quarter that ended in Mar. 2026 was MXN108,562 Mil. Therefore, Clorox Co's annualized ROA % for the quarter that ended in Mar. 2026 was 12.42%.
The historical rank and industry rank for Clorox Co's ROA % or its related term are showing as below:
MEX:CLX'
s ROA % Range Over the Past 10 Years
Min: 2.46 Med: 14.63 Max: 17.09
Current: 13.19
During the past 13 years, Clorox Co's highest ROA % was 17.09%. The lowest was 2.46%. And the median was 14.63%.
MEX:CLX's ROA % is ranked better than 89.9% of 1990
companies
in the Consumer Packaged Goods industry
Industry Median: 3.275
vs MEX:CLX: 13.19
Clorox Co (MEX:CLX) ROA % Explanation
ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A banks ROA % is typically well under 2%.
Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:
Note:
The Net Income data used here is four times the quarterly (Mar. 2026) net income data. The Revenue data used here is four times the quarterly (Mar. 2026) revenue data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.
E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.
Clorox Co ROA % Related Terms
Clorox Co ROA % Historical Data
* Premium members only.
The historical data trend for Clorox Co's ROA % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Household & Personal Products subindustry, Clorox Co's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Clorox Co ROA % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Clorox Co's ROA % distribution charts can be found below:
* The bar in red indicates where Clorox Co's ROA % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is four times the quarterly (Mar. 2026) net income data.
ROA % is displayed in the 30-year financial page.
Clorox Co (MEX:CLX) has a ROA % of 12.42% as of Mar. 2026. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Clorox Co and its competitors. This is 15% below median its historical median of 14.63. Over the past decade, Clorox Co's ROA % has ranged from 2.46 to 17.09. According to the industry distribution chart, Clorox Co ranks #201 out of 1990 companies in the Consumer Packaged Goods industry, placing it in the top 10.1%.
Is Clorox Co's ROA % too high?
Clorox Co's current ROA % of 12.42% is 15% below median its 10-year median of 14.63. Over the past 10 years, this metric has ranged from a low of 2.46 to a high of 17.09. The Consumer Packaged Goods industry median ROA % is 3.28. Clorox Co's value of 12.42% is 279.2% above this industry median. Based on the distribution chart, Clorox Co ranks #201 out of 1990 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers. Overall, Clorox Co has a GF Score™ of 67/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Clorox Co's ROA % compare to ELF and IPAR?
According to the Consumer Packaged Goods industry distribution chart, Clorox Co ranks #201 out of 1990 companies for ROA %. This places Clorox Co in the top 10% of its industry — outperforming the majority of peers. The industry median ROA % is 3.28. Clorox Co's value of 12.42% is 279.2% above this benchmark. Historically, Clorox Co's own ROA % has ranged from 2.46 to 17.09 over the past decade. While the company's 10-year median is 14.63 vs. the industry median of 3.28, Clorox Co has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for a Consumer Packaged Goods company?
The median ROA % among Consumer Packaged Goods companies is 3.28, based on 1,990 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Clorox Co's current ROA % of 12.42% is 279.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Clorox Co and its competitors. For the Consumer Packaged Goods industry, the median ROA % is 3.28 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Clorox Co's current ROA % is 12.42%, which is 15% below median its own 10-year median of 14.63. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Clorox Co stock overvalued right now?
Based on GuruFocus' analysis, Clorox Co (MEX:CLX) is currently considered Significantly Undervalued. The stock's GF Value™ is MXN2,453.29, compared to a current price of MXN1,700.00 — trading 30.7% below its estimated fair value. The current ROA % is 12.42%, which is 15% below median its 10-year median of 14.63 and 279.2% above the Consumer Packaged Goods industry median of 3.28. Clorox Co's overall GF Score™ is 67/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For Clorox Co (MEX:CLX), the current ROA % is 12.42% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Clorox Co (MEX:CLX) Overvalued in 2026?
Based on GuruFocus' analysis, Clorox Co stock appears to be undervalued.
The current stock price of MXN1,700.00 is trading 30.7% below its estimated GF Value™ of MXN2,453.29.
GuruFocus considers Clorox Co to be Significantly Undervalued.
Key valuation signals for MEX:CLX:
ROA %: 12.42% (15% below median its 10-year median of 14.63)
GF Value™: MXN2,453.29 vs. price of MXN1,700.00 (30.7% below fair value)
Industry Position: 279.2% above the Consumer Packaged Goods median (#201 of 1990)
No single metric tells the full story. See the MEX:CLX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Since its inception more than 100 years ago, Clorox has expanded to operate in a variety of consumer product categories, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water filtration products, and natural personal care products. Beyond its namesake brand, the firm's portfolio includes Liquid-Plumr, Pine-Sol, S.O.S, Tilex, Kingsford, Fresh Step, Glad, Hidden Valley, KC Masterpiece, Brita, and Burt's Bees. More than 80% of Clorox's sales come from its home turf.
67GF Score
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