CupidNSE:CUPID +1.82%76 Gross Margin % is 54.43% as of Mar. 2026, which is 12% below its 10-year median of 61.51. GuruFocus rates NSE:CUPID with a GF Score™ of 76/100 and a GF Value™ of ₹39.82 (Significantly Overvalued). The stock has 6 warning signs investors should review. Among 1,899 Consumer Packaged Goods companies, Cupid ranks better than 89.78% on this metric.
Gross Margin % is calculated as gross profit divided by its revenue. Cupid's Gross Profit for the
three
months ended in Mar. 2026 was ₹653 Mil. Cupid's Revenue for the
three
months ended in Mar. 2026 was ₹1,200 Mil. Therefore, Cupid's Gross Margin % for the quarter that ended in Mar. 2026 was 54.43%.
The historical rank and industry rank for Cupid's Gross Margin % or its related term are showing as below:
NSE:CUPID'
s Gross Margin % Range Over the Past 10 Years
Min: 53.3 Med: 61.51 Max: 72.48
Current: 58.59
During the past 13 years, the highestGross Margin % of Cupid was 72.48%. The lowest was 53.30%. And the median was 61.51%.
NSE:CUPID's Gross Margin % is ranked better than 89.78% of 1899
companies
in the Consumer Packaged Goods industry
Industry Median: 26.37
vs NSE:CUPID: 58.59
Cupid had a gross margin of 54.43% for the quarter that ended in Mar. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Cupid was 0.50% per year.
Cupid (NSE:CUPID) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Cupid had a gross margin of 54.43% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Cupid Gross Margin % Related Terms
Cupid Gross Margin % Historical Data
* Premium members only.
The historical data trend for Cupid's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
NSE:CUPID vs PG, CL, KVUE: Gross Margin % Comparison
For the Household & Personal Products subindustry, Cupid's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Cupid Gross Margin % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Cupid's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Cupid's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Cupid (NSE:CUPID) has a Gross Margin % of 54.43% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Cupid and its competitors. This is 12% below median its historical median of 61.51. Over the past decade, Cupid's Gross Margin % has ranged from 53.30 to 72.48. According to the industry distribution chart, Cupid ranks #194 out of 1899 companies in the Consumer Packaged Goods industry, placing it in the top 10.2%.
Is Cupid's Gross Margin % too high?
Cupid's current Gross Margin % of 54.43% is 12% below median its 10-year median of 61.51. Over the past 10 years, this metric has ranged from a low of 53.30 to a high of 72.48. The Consumer Packaged Goods industry median Gross Margin % is 26.37. Cupid's value of 54.43% is 106.4% above this industry median. Based on the distribution chart, Cupid ranks #194 out of 1899 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers. Overall, Cupid has a GF Score™ of 76/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Cupid's Gross Margin % compare to PG and CL?
According to the Consumer Packaged Goods industry distribution chart, Cupid ranks #194 out of 1899 companies for Gross Margin %. This places Cupid in the top 10% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 26.37. Cupid's value of 54.43% is 106.4% above this benchmark. Historically, Cupid's own Gross Margin % has ranged from 53.30 to 72.48 over the past decade. While the company's 10-year median is 61.51 vs. the industry median of 26.37, Cupid has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Consumer Packaged Goods company?
The median Gross Margin % among Consumer Packaged Goods companies is 26.37, based on 1,899 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Cupid's current Gross Margin % of 54.43% is 106.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Cupid and its competitors. For the Consumer Packaged Goods industry, the median Gross Margin % is 26.37 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Cupid's current Gross Margin % is 54.43%, which is 12% below median its own 10-year median of 61.51. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Cupid stock overvalued right now?
Based on GuruFocus' analysis, Cupid (NSE:CUPID) is currently considered Significantly Overvalued. The stock's GF Value™ is ₹39.82, compared to a current price of ₹193.38 — trading 385.6% above its estimated fair value. The current Gross Margin % is 54.43%, which is 12% below median its 10-year median of 61.51 and 106.4% above the Consumer Packaged Goods industry median of 26.37. Cupid's overall GF Score™ is 76/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Cupid (NSE:CUPID), the current Gross Margin % is 54.43% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Cupid (NSE:CUPID) Overvalued in 2026?
Based on GuruFocus' analysis, Cupid stock appears to be overvalued.
The current stock price of ₹193.38 is trading 385.6% above its estimated GF Value™ of ₹39.82.
GuruFocus considers Cupid to be Significantly Overvalued.
Key valuation signals for NSE:CUPID:
Gross Margin %: 54.43% (12% below median its 10-year median of 61.51)
GF Value™: ₹39.82 vs. price of ₹193.38 (385.6% above fair value)
Industry Position: 106.4% above the Consumer Packaged Goods median (#194 of 1899)
No single metric tells the full story. See the NSE:CUPID stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Cupid Ltd is engaged in the business of dealing, marketing, and manufacturing rubber contraceptives and allied prophylactic products. Its products include male condoms, female condoms, water-based lubricant jelly, and IVD products such as pregnancy detection kits, dengue testing kits, malaria testing kits, and syphilis antibody testing kits, among others. The group has only one reportable segment, Personal care. Geographically, it derives maximum revenue from outside India through exports, and the rest from its business within India.
76GF Score
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