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Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
CupidNSE:CUPID -3.04%76 PS Ratio is 81.41 as of Jul. 17, 2026, which is 2552% above its 10-year median of 3.07. GuruFocus rates NSE:CUPID with a GF Score™ of 76/100 and a GF Value™ of ₹40.13 (Significantly Overvalued). The stock has 6 warning signs investors should review. Among 1,942 Consumer Packaged Goods companies, Cupid ranks worse than 98.92% on this metric.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. As of today, Cupid's share price is ₹212.98.
Cupid's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 was ₹2.62. Hence, Cupid's PS Ratio for today is 81.41.
Warning Sign:
Cupid Ltd stock PS Ratio (=81.19) is close to 10-year high of 81.19.
The historical rank and industry rank for Cupid's PS Ratio or its related term are showing as below:
NSE:CUPID'
s PS Ratio Range Over the Past 10 Years
Min: 1.23 Med: 3.07 Max: 83.87
Current: 81.32
During the past 13 years, Cupid's highest PS Ratio was 83.87. The lowest was 1.23. And the median was 3.07.
NSE:CUPID's PS Ratio is ranked worse than 98.92% of 1942
companies
in the Consumer Packaged Goods industry
Industry Median: 0.86
vs NSE:CUPID: 81.32
Cupid's Revenue per Sharefor the
three
months ended in Mar. 2026 was ₹0.86.
Its Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 was ₹2.62.
Good Sign:
Cupid Ltd has shown predictable revenue and earnings growth.
During the past 12 months, the average Revenue per Share Growth Rate of Cupid was 100.50% per year.
During the past 3 years, the average Revenue per Share Growth Rate was 31.00% per year.
During the past 5 years, the average Revenue per Share Growth Rate was 16.70% per year.
During the past 10 years, the average Revenue per Share Growth Rate was 14.70% per year.
During the past 13 years, Cupid's highest 3-Year average Revenue per Share Growth Rate was 61.60% per year. The lowest was 0.20% per year. And the median was 20.05% per year.
Back to Basics: PS Ratio
Cupid (NSE:CUPID) PS Ratio Explanation
The PS Ratio is an excellent valuation indicator if you want to compare a stock with its historical valuation or with the stocks in the same industry. The PS Ratio works especially well when you want to compare the stock's current valuation with its historical valuation. The PS Ratio is a great valuation tool for evaluating cyclical businesses where the PE Ratio works poorly. It works the best when comparing the current valuation with the historical valuation because over time, a company's profit margin tends to revert to the mean.
When the PS Ratio is applied to the whole stock market, it can be used to evaluate the current market valuation and projected returns. In this case, the price is the total market cap of all stocks that are traded, and sales are the GDP of the country. This is how Warren Buffett estimates the broad market valuation and project future returns.
The PS Ratio does not tell you how cheap or expensive the stock is. It cannot be used to compare companies in different industries. It works better for companies within the same industry because these companies tend to have similar capital structures and profit margins. It works the best when comparing a company with itself in the past.
Cupid PS Ratio Related Terms
Cupid PS Ratio Historical Data
* Premium members only.
The historical data trend for Cupid's PS Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Household & Personal Products subindustry, Cupid's PS Ratio, along with its competitors' market caps and PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Cupid PS Ratio vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Cupid's PS Ratio distribution charts can be found below:
* The bar in red indicates where Cupid's PS Ratio falls into.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. It is a ratio widely used to value stocks and it was first used by Ken Fisher.
Cupid's Share Price of today is ₹212.98. Cupid's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was ₹2.62.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
Cupid (NSE:CUPID) has a PS Ratio of 81.41 as of Jul. 17, 2026. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Cupid and its competitors. This is 2552% above median its historical median of 3.07. Over the past decade, Cupid's PS Ratio has ranged from 1.23 to 83.87. According to the industry distribution chart, Cupid ranks #1921 out of 1942 companies in the Consumer Packaged Goods industry, placing it in the top 98.9%.
Is Cupid's PS Ratio too high?
Cupid's current PS Ratio of 81.41 is 2552% above median its 10-year median of 3.07. Over the past 10 years, this metric has ranged from a low of 1.23 to a high of 83.87. The Consumer Packaged Goods industry median PS Ratio is 0.86. Cupid's value of 81.41 is 9366.3% above this industry median. Based on the distribution chart, Cupid ranks #1921 out of 1942 companies in the Consumer Packaged Goods industry, which is in the bottom quartile relative to peers. Overall, Cupid has a GF Score™ of 76/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Cupid's PS Ratio compare to PG and CL?
According to the Consumer Packaged Goods industry distribution chart, Cupid ranks #1921 out of 1942 companies for PS Ratio. This places Cupid in the lower half of its industry. The industry median PS Ratio is 0.86. Cupid's value of 81.41 is 9366.3% above this benchmark. Historically, Cupid's own PS Ratio has ranged from 1.23 to 83.87 over the past decade. While the company's 10-year median is 3.07 vs. the industry median of 0.86, Cupid has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PS Ratio for a Consumer Packaged Goods company?
The median PS Ratio among Consumer Packaged Goods companies is 0.86, based on 1,942 companies in the industry. Companies in the top quartile (top 25%) have a PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Cupid's current PS Ratio of 81.41 is 9366.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PS Ratio mean?
A high PS Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Cupid and its competitors. For the Consumer Packaged Goods industry, the median PS Ratio is 0.86 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Cupid's current PS Ratio is 81.41, which is 2552% above median its own 10-year median of 3.07. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Cupid stock overvalued right now?
Based on GuruFocus' analysis, Cupid (NSE:CUPID) is currently considered Significantly Overvalued. The stock's GF Value™ is ₹40.13, compared to a current price of ₹212.98 — trading 430.7% above its estimated fair value. The current PS Ratio is 81.41, which is 2552% above median its 10-year median of 3.07 and 9366.3% above the Consumer Packaged Goods industry median of 0.86. Cupid's overall GF Score™ is 76/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PS Ratio calculated?
PS Ratio is calculated from a company's financial statements. For Cupid (NSE:CUPID), the current PS Ratio is 81.41 as of Jul. 17, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Cupid (NSE:CUPID) Overvalued in 2026?
Based on GuruFocus' analysis, Cupid stock appears to be overvalued.
The current stock price of ₹212.98 is trading 430.7% above its estimated GF Value™ of ₹40.13.
GuruFocus considers Cupid to be Significantly Overvalued.
Key valuation signals for NSE:CUPID:
PS Ratio: 81.41 (2552% above median its 10-year median of 3.07)
GF Value™: ₹40.13 vs. price of ₹212.98 (430.7% above fair value)
Industry Position: 9366.3% above the Consumer Packaged Goods median (#1921 of 1942)
No single metric tells the full story. See the NSE:CUPID stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Cupid Ltd is engaged in the business of dealing, marketing, and manufacturing rubber contraceptives and allied prophylactic products. Its products include male condoms, female condoms, water-based lubricant jelly, and IVD products such as pregnancy detection kits, dengue testing kits, malaria testing kits, and syphilis antibody testing kits, among others. The group has only one reportable segment, Personal care. Geographically, it derives maximum revenue from outside India through exports, and the rest from its business within India.
76GF Score
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