My Food Bag GroupNZSE:MFB -3.33%50 Gross Margin % is 20.52% as of Mar. 2026, which is 12% below its 10-year median of 23.41. GuruFocus rates NZSE:MFB with a GF Score™ of 50/100 and a GF Value™ of NZ$0.21 (Significantly Overvalued). The stock has 9 warning signs investors should review. Among 1,113 Retail - Cyclical companies, My Food Bag Group ranks worse than 76.19% on this metric.
My Food Bag Group Ltd gross margin has been in long-term decline. The average rate of decline per year is -4%.
The historical rank and industry rank for My Food Bag Group's Gross Margin % or its related term are showing as below:
NZSE:MFB'
s Gross Margin % Range Over the Past 10 Years
Min: 21.22 Med: 23.41 Max: 27.16
Current: 21.22
During the past 6 years, the highestGross Margin % of My Food Bag Group was 27.16%. The lowest was 21.22%. And the median was 23.41%.
NZSE:MFB's Gross Margin % is ranked worse than 76.19% of 1113
companies
in the Retail - Cyclical industry
Industry Median: 36.29
vs NZSE:MFB: 21.22
My Food Bag Group had a gross margin of 20.52% for the quarter that ended in Mar. 2026 => Competition eroding margins
The 5-Year average Growth Rate of Gross Margin for My Food Bag Group was -4.00% per year.
My Food Bag Group (NZSE:MFB) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
My Food Bag Group had a gross margin of 20.52% for the quarter that ended in Mar. 2026 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
My Food Bag Group Gross Margin % Related Terms
My Food Bag Group Gross Margin % Historical Data
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The historical data trend for My Food Bag Group's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
NZSE:MFB vs AMZN, BABA, PDD: Gross Margin % Comparison
For the Internet Retail subindustry, My Food Bag Group's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
My Food Bag Group Gross Margin % vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, My Food Bag Group's Gross Margin % distribution charts can be found below:
* The bar in red indicates where My Food Bag Group's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
My Food Bag Group (NZSE:MFB) has a Gross Margin % of 20.52% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on My Food Bag Group and its competitors. This is 12% below median its historical median of 23.41. Over the past decade, My Food Bag Group's Gross Margin % has ranged from 21.22 to 27.16. According to the industry distribution chart, My Food Bag Group ranks #848 out of 1113 companies in the Retail - Cyclical industry, placing it in the top 76.2%.
Is My Food Bag Group's Gross Margin % too high?
My Food Bag Group's current Gross Margin % of 20.52% is 12% below median its 10-year median of 23.41. Over the past 10 years, this metric has ranged from a low of 21.22 to a high of 27.16. The Retail - Cyclical industry median Gross Margin % is 36.29. My Food Bag Group's value of 20.52% is 43.5% below this industry median. Based on the distribution chart, My Food Bag Group ranks #848 out of 1113 companies in the Retail - Cyclical industry, which is in the bottom quartile relative to peers. Overall, My Food Bag Group has a GF Score™ of 50/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does My Food Bag Group's Gross Margin % compare to AMZN and BABA?
According to the Retail - Cyclical industry distribution chart, My Food Bag Group ranks #848 out of 1113 companies for Gross Margin %. This places My Food Bag Group in the lower half of its industry. The industry median Gross Margin % is 36.29. My Food Bag Group's value of 20.52% is 43.5% below this benchmark. Historically, My Food Bag Group's own Gross Margin % has ranged from 21.22 to 27.16 over the past decade. While the company's 10-year median is 23.41 vs. the industry median of 36.29, My Food Bag Group has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Retail - Cyclical company?
The median Gross Margin % among Retail - Cyclical companies is 36.29, based on 1,113 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. My Food Bag Group's current Gross Margin % of 20.52% is 43.5% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on My Food Bag Group and its competitors. For the Retail - Cyclical industry, the median Gross Margin % is 36.29 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. My Food Bag Group's current Gross Margin % is 20.52%, which is 12% below median its own 10-year median of 23.41. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is My Food Bag Group stock overvalued right now?
Based on GuruFocus' analysis, My Food Bag Group (NZSE:MFB) is currently considered Significantly Overvalued. The stock's GF Value™ is NZ$0.21, compared to a current price of NZ$0.29 — trading 38.1% above its estimated fair value. The current Gross Margin % is 20.52%, which is 12% below median its 10-year median of 23.41 and 43.5% below the Retail - Cyclical industry median of 36.29. My Food Bag Group's overall GF Score™ is 50/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For My Food Bag Group (NZSE:MFB), the current Gross Margin % is 20.52% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is My Food Bag Group (NZSE:MFB) Overvalued in 2026?
Based on GuruFocus' analysis, My Food Bag Group stock appears to be overvalued.
The current stock price of NZ$0.29 is trading 38.1% above its estimated GF Value™ of NZ$0.21.
GuruFocus considers My Food Bag Group to be Significantly Overvalued.
Key valuation signals for NZSE:MFB:
Gross Margin %: 20.52% (12% below median its 10-year median of 23.41)
GF Value™: NZ$0.21 vs. price of NZ$0.29 (38.1% above fair value)
Industry Position: 43.5% below the Retail - Cyclical median (#848 of 1113)
No single metric tells the full story. See the NZSE:MFB stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
My Food Bag Group Ltd operates in the online food delivery market in New Zealand. It delivers bags full of fresh and locally sourced ingredients along with easy-to-follow recipes direct to families across New Zealand. The company drives revenue principally by the volume of bags delivered to customers and the average order value of bags delivered. The company operates in one geographic area, New Zealand.
50GF Score
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